www.robyn.com/killingme

NOMINATED at SXSW 2011 in the Experimental Category.
AWARDED "FAVORITE WEBSITE OF THE DAY" the 11th of August by www.thefwa.com

Client:
Robyn

Concept:
The video for Robyn's track Don't Fucking Tell Me What to Do is the first of its kind, a 3D video using no cameras, written entirely in code, with much of the content fed by fans via a Twitter feed. The first portion of the video features a visualization of Robyn’s lyrics in 3D. The remainder of the video is created by users themselves who tweet what is killing them using the Twitter hash tag, #killingme. These tweets are themselves visualized and credited to the user. The video has the potential to become the infinite video as users can continue to add on to the endless stream of #killingme comments. It is also the ethereal video, as as it re- generates with each loading of the URL.

The concept was originally developed by Mary Fagot, Creative Director for Blip Boutique and the web development team at Stopp Web in Stockholm, lead by Project Manager & Creative Thomas Bjork.

Technics:
Everything is generated on the viewers screen.
Every view is unique.
Interaction made using Twitter API

My Role:
Project Manager, Creative

Credits:
Mary Fagot, Blip Boutique
Carl Calderon, Stopp
Jakob Nylund, Form Conspiracy