The Book of Todd

Todd Hoffman
Creative Director/Art Director
(ph) 312•513•2411
toddhoffman.work@me.com



MY BELIEF ON ADVERTISING:

I believe advertising isn't just a job. To some it's religion. If done right,
it can inspire and raise a brand to a higher place in the mind of a consumer.
The best brands don't just sell, but transcend their categories. They not only
connect with consumers but transform them into advocates. This can only come
from creatives, planners, and clients who are evangelists for a brand. My job
as a creative director is to find that piece of the brand and inspire others
to have the faith and conviction to elevate the brand beyond itself.

MY BELIEF ON CREATIVE DIRECTION:

Believe in your brands. Inspire your teams. Foster your clients.
Push your planners. Expect more of yourself than you do of others.

So says me.