Jack Daniel's Mini Bottles
Problem:
Jack Daniel's has always focused on their heritage, but few people care.
Solution:
Give Jack the same attitude possessed by those who drink it.
Disclosure: I do not drink alcohol, nor do I desire to work on alcoholic beverage campaigns. This is spec work. I have included here to demonstrate a style of writing.
AD: Jay Adams
Jack Daniel's has always focused on their heritage, but few people care.
Solution:
Give Jack the same attitude possessed by those who drink it.
Disclosure: I do not drink alcohol, nor do I desire to work on alcoholic beverage campaigns. This is spec work. I have included here to demonstrate a style of writing.