Jelly Belly
Problem:
Jelly Belly positions itself as The Original Gourmet Jelly Bean, but they have a cartoon mascot, they make Harry Potter vomit-flavored beans, and they use economy-style packaging.
Solution:
People are choosing to eat food-flavored candy instead of the actual food. Let's embrace that and have some fun with it.
.png)
.png)
AD: Joseph Merkley
Jelly Belly positions itself as The Original Gourmet Jelly Bean, but they have a cartoon mascot, they make Harry Potter vomit-flavored beans, and they use economy-style packaging.
Solution:
People are choosing to eat food-flavored candy instead of the actual food. Let's embrace that and have some fun with it.