Ice Cream Bar
Identity Package & Promotion
2005
A mock-up of a typical sleek, Sydney-style bar, based on some of the most stylish and beautiful designs Darling Harbour had to offer. The concept was that the different interior textures of the building would represent a different flavour and night of the week. Having chosen to digitally create and promote an Ice Cream Bar, I sent out invitations to the mock ‘opening’ in the shape of ice-cream cones. The cones came in a range of vibrant colours in order to portray each distinct flavour.
2005
A mock-up of a typical sleek, Sydney-style bar, based on some of the most stylish and beautiful designs Darling Harbour had to offer. The concept was that the different interior textures of the building would represent a different flavour and night of the week. Having chosen to digitally create and promote an Ice Cream Bar, I sent out invitations to the mock ‘opening’ in the shape of ice-cream cones. The cones came in a range of vibrant colours in order to portray each distinct flavour.