In the role of Senior UX Designer at NCsoft, I am responsible for all elements of the UX design planning that goes into creating a great website experience for a gamer. On the Lineage 2 Free to Play website project, my tasks included card sorting, site mapping, information architecture, taxonomy, wireframing, and prototyping elements using Flash. I also took special time to help the team understand various cultural dimensions related to the many nationalities of our users. A tall order but satisfying to see our many users happily surfing through our sites and finding information quickly and enjoyably. Our number of active users and revenue more than tripled following the website redesign and move to Free to Play. Brand and execs were extremely happy with the results, and considered NCsoft's transition of a title to Free to Play to be a tremendous success.