I worked on overall branding for the All City line for Kidrobot, along with toy production and package design. All City Breakers are bboy figures modeled after cheap army soldier toys, but in bright neon colors and gravity-defying poses that allow for an altogether different kind of battle. I designed the display case to look like a tagged-up boombox—complete with a die cut tape deck and foil bag cassettes.

All City Breakers packaging

Back of display case

Figures on accompanying insert, designed to look like a cardboard box dance floor