An all- aspiring jack of all trades, Cherie loves challenging herself with new projects. She enjoys pushing boundaries of aesthetics, trying constantly to find new possibilities to problem solve new issues. She personally believes that the ability to come up with a strong concept is as important as one having the skills of producing visuals with strong aesthetics. This constant need/want in her to tell a story pushes her to try many different visual means to communicate.

Her greatest desire is to have the ability to clearly project emotions, ideas and thoughts into visuals, so as to provide a communication platform for things unseen. She will also eventually wish to assist others to do likewise- to find their voice and tell their own story.

Cherie ID from Cherie Tay on Vimeo.

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