Pedigree Dog Toy Ambient
In order to demonstrate the cruel reality for dogs in Ireland, we filled a 6 sheet poster with hundreds of dog toys whose previous owners had been put down. We placed a simple sticker in the centre of the poster that said "43 dogs are put down in Ireland every day. This is all they left behind."
Pedigree Dog Statues
To highlight the Pedigree adoption drive we helped all the famous statues in Dublin adopt a dog for the day
WIth this poster we created a 3D lenticular poster of Echo the dog looking out from behind the bars of a cage. Then to give passers by the real dog kennel experience, a sound file was embedded in the poster that let out the sound of Echo whimpering as they walked by.