© Spring Creative
March 2012
To launch the first Louis Vuitton jewellery boutique on Paris’ Place Vendome, Spring were asked to create an external hoarding to conceal the building during renovation.
Spring considered the new Louis Vuitton studio front as a unique opportunity to use the space in a more creative way, devising an abstract branding concept. Based around the formation of star constellations, thousands of tiny dots would replicate the stellar environment whilst mirroring the Parisian cityscape by night.
To launch the first Louis Vuitton jewellery boutique on Paris’ Place Vendome, Spring were asked to create an external hoarding to conceal the building during renovation.
Spring considered the new Louis Vuitton studio front as a unique opportunity to use the space in a more creative way, devising an abstract branding concept. Based around the formation of star constellations, thousands of tiny dots would replicate the stellar environment whilst mirroring the Parisian cityscape by night.
