Genres 'View Master' bumper

Genre Viewmaster bumper from Patrick Dias on Vimeo.

The bumper shows the different genres of film; made for—a website that works as a portal for the film festivals in the Greater Toronto Area.

It was settled from the beginning that the content would be all illustrated since there would be no production funding. Although the idea originated as an excuse for us to dress up in astronaut and mafia costumes.
So using ol' fashion illustration, I started sketched up thumbs of what I wanted to depict from the genres—trying to bring out the most distinct characteristics from each.
As you look through these images, you will no doubt notice references from movies such as Indiana Jones, Cowboy and Aliens, LotR, cheesy romance flicks, and some over the top action.

Rough Sketches
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The original proposition for the animation was the idea of using the RGB scheme lights to show each scene—what people can sense from tv, etc. But because the motion of the circles moved more like an old school view master—the one we had as kids—we went with that idea and developed it further.

Initial Storyboard Idea
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I used a more simplified and abstract form to create the final illustrations because it made it look cleaner, recognizable and were easier to pose. This made the actors in the illustrations seem more like symbols for their designated genre. And finally pairing them with textures, I was able to put some depth and feel.
In the final video, I used other textures to imitate the viewer looking through an old scratched up view master.

Final Illustrations
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I played around with idea of using different typefaces that represented each genre but in the end it broke the uniform between the clips. In the end a great sans serif typeface called 'Accidental Presidency' was used—free from DaFont.
At the same time, I was exploring how I wanted the sound to sync with the movements.

Typeface Test

For the final rendition the background was switched to black which helped the textures and animations pop on the screen. It was then paired with the black sans typeface, making the animation more uniformed, and easier for the eye to follow the pastel illustrations.

Working with Akbar Ahmad—responsible for the 'Last Dolphin' score—we were able to create a great sound that complimented and fit the video so well. The animation would have have been incomplete without his help and expertise.

Screen Caps from Final
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Visual Time Sheet