This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”

The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.

The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
Magazine Advertisement 
Designed a magazine advertisement for three exhibitions, held by Public Art Fund. This advertisement will be released in the Artforum magazine.
Coffee Branding Project 
Koffee Connect is a coffee brand that will be launched in USA and China through online. These are some of my studies and the first one got chosen for their...
It's the Political Economy, Stupid 
Designed a poster for an exhibition, It's the Political Economy, Stupid, at Ahoy Studios.
BoyBurnsBarn Advertisement Poster 
An advertising poster for the design studio, BoyBurnsBarn. This poster will be included in their upcoming promotional newspaper.
Chateau de Versailles 
Branding for Palace of Versailles in France logo stationery booklet
Alice in Wikipedia 
This triptych art is my reinterpretation of the Alice's Adventures in Wonderland book in a modern Internet world. size : [ 30" x 30" ] x 3
The Fabric of Dream 
Open publication - Free publishing - More book
Let Me Introduce Myself 
This book has very personal stories about ‘soyoung song.’ Here, I don’t hesitate to unveil myself in an honest way. Also, I tell people how I live in the...
My Consuming Diary 
My Consuming Diary is a documentation of my experiences and perception I got from my con­sum­ing life. This book gives an opportunity for all the people who are...
Relay Story 
relay story from So Young Song on Vimeo. Each of my classmates wrote three lines in sequence and we all had to make type in motion with the story we made.
Mine (self-promotion) 
self-promo animation from So Young Song on Vimeo.
Don't Lose Your Tempers 
Don't lose your tempers animation from So Young Song on Vimeo.
Moma Project 
moma branding style guide
Sprout Family 
Sprout Family is an indoor garden starter kit for kids who don't have an opportunity to enjoy nature. By growing plants, kids would naturally develop their...
Desktop Bowling 
RE-DESIGNING TOY PACKAGING the original packaging design It was simple enough to show how toy looks like and how to play. However, right after opened, the whole...
Apple Cider Vinegar Drink 
RE-DESIGNING LABEL the original packaging design had lots of problems. 1. bad visibility : doesn't catch people's eyes out of plenty of good designed products on...