Working with L’Oréal Paris has taught me many things, and entirely changed how I treat my hair, skin, and nails (in the name of research!). When I harnessed the power of "Because you're worth it", things really started to get interesting. Example? Well, now I'm addicted to YouTube beauty bloggers, and I'll pretty much do whatever Korean skincare masters say.
Most recently, I did a social response lab for L’Oréal during the 2014 Golden Globes. The team worked hard for 12 hours straight recreating beauty trends we saw on the red carpet, then turning them into beauty tutorial gifs, and after, posting them on Tumblr
, and Instagram
The result of our hard labor? L’Oréal Paris was the most active and engaging brand across social platforms, while also being the most mentioned and retweeted brand during the Golden Globes. Digiday awarded L’Oréal Paris for Best Brand Golden Globes Tweets, and above all, L’Oreal Paris’ Tumblr solidified its place on thousands of dashboards worldwide as the newest playground for all things beautiful.