This job was full-on, but so much fun! Three separate 45" and 30" radio ads rolled out in two weeks packed with lyrics and CTA's. The concept was three different songs in three different styles, representing some of the different types of car buyers. All of which can find the right car for them in one place.
The different genres allowed for a wider campaign reach on radio networks with diverse demographics.

Angelic folk singer and Idol Semifinalist Brooke Wilkie sung the pop ad:



The multi-talented Andrew Allingham from Purple Design blew the roof off singing the rock ad:




...And the 'rapper' on the hiphop ad remains a well guarded secret.