Client: Cystic Fibrosis Foundation
Responsibilities: Conceptualization, Layout + Design, Flash Development, Image Editing
This was my proposed conceptual direction for the redesign of Grafik client Cystic Fibrosis Foundation. Their previous website was graphics-heavy + non SEO-friendly. To resolve this, I started by creating the homepage into a clean 3-column layout with the majority of body copy + headers built in HTML text, which also makes it easier for the client to update their site via CMS. The interior pages would also follow this 3-column layout with the main content in the center, the subnav + Quick Links within the left column, + supporting promotional material reserved in the right.
To help increase user traffic + awareness as well as to promote volunteer participation, I also brought to the front the foundation's most important driving forces of the site. These content ares include a prominent visible News + Events section, a RSS subscribe feature, a newsletter sign-up link, ways to donate to their cause, links to CFF online social media communities such as YouTube + Facebook, as well as direct links to their sponsors.
Designed at Grafik.