Client: T. Rowe Price
Responsibilities: Conceptualization, Layout + Design, Image Editing, Style Guide Design + Development
Design one web site to address the needs of over a million customers—each with different requirements, research styles and levels of financial expertise. That was the challenge T. Rowe Price asked Grafik to help tackle. Working closely with our client’s team, Grafik helped design both the public and secure customer areas of their retail website using multiple content and product paths to accommodate the range of user needs and research styles. Combining our knowledge of T. Rowe Price and the financial sector with our user interface expertise, Grafik helped create a new site that is better organized, more intuitive, and drives users to take action.
Designed at Grafik.