Client: Discovery Creative
Responsibilities: Conceptualization, Logo Design, Layout + UI Design, Image Editing + Production, Illustration
Everyone gets a kick out of customizing your very own this + that these days. This winter, Discovery Creative came up with the idea of customizing your very own ugly sweater. And you know what I mean by "ugly"—those garish sweaters that were lovingly hand-picked just for you by your grandmother or auntie over the holidays. The same ugly sweater that they made you begrudgingly try on in front of everyone in the room as soon as you pulled it out of the wrapping paper. Yes, I'm sure you all are familiar with said ugly sweater.
For this fun project, I was given the opportunity to visualize the step-by-step experience as well as create the user interface + logo design. You can choose your own patterns + accessories, save your UglySweater postcard to your desktop, post it as your profile photo on Facebook, share your ugly sweater on Twitter to invite others to make their own, as well as email your postcard to a friend with a customizable message.
Think you can make an even uglier sweater? Try your hand at it at:
Flash development by Fastspot. Pattern + Accessories Illustration/Production by Carly Wilkins + Megan Hickey. Model photography by Cory Key. Kyko face photo c/o + Studio 2.8 Photography. Designed at Discovery Creative.