Client: National Community Church
Responsibilities: Conceptualization, Layout + Design, Image Editing
National Community Church's lead pastor Mark Batterson recently published his third book Primal + asked Bittersweet Creative Group to design + develop a microsite to go with it. I designed a layout which, upon site reveal, would immediately evoke an earthy, dark + mysterious mood, but juxtaposed the luminous warm tones + textures from the cover design to help bring light to the composition.
The hero of the site resides directly on the homepage where we've incorporated a Flash brand-story to visually define the premise behind the book + to engage visitors when they first arrive to the site. The final resolve screen includes call-to-action link options to 'Read a Sample Chapter' + to 'Buy the Book'.
Flash/AV/Motion Graphics Brand-story by Jeremy Sexton + Dylan Byrd. Web development by Kate Schmidgall. Designed at Bittersweet Creative Group.