In Jan 2011, Yahoo! Mail was #1 in the U.S. and #2 globally with 270 million users. We were asked to help migrate as many of them as we could to the new Yahoo! Mail by the end of the year. As of Jan 2012, our campaign had achieved 19+ billion impressions, the highest Yahoo! banner response rate Q2 2011, double its migration goals—and Yahoo! Mail is still #1 in the U.S. and #2 globally.
The homepage takeover below used technology that allowed us to snap a shot of a page the instant before animation started. (Most takeovers use a fake page.) So it was the real thing, front and back, and different every time someone saw it. When the takeover ended, the video above would play.
At AT&T Park in San Francisco:
Yahoo! sign-up/sign-in pages (seen by 20 million visitors every day):
Expandable video banner:
Videos for banners:
Making of:
Posters:
Logo series:
Laptop stickers:
Yahoo! Mail is global, so our campaign had to work in Arabic:
Looking bad-ass on Creativity:
The homepage takeover below used technology that allowed us to snap a shot of a page the instant before animation started. (Most takeovers use a fake page.) So it was the real thing, front and back, and different every time someone saw it. When the takeover ended, the video above would play.
At AT&T Park in San Francisco:
Yahoo! sign-up/sign-in pages (seen by 20 million visitors every day):
Expandable video banner:
Videos for banners:
Making of:
Posters:
Logo series:
Laptop stickers:
Yahoo! Mail is global, so our campaign had to work in Arabic:
Looking bad-ass on Creativity: