Shorts like this are all the rage and I enjoy them like anyone else. But they all feel so similar. Usually deep & meaningful, shot using slow motion, lots of pan/zooms and heavy depth of field. The format has become a little stale. There's something different about this one. A lighter, breathier feel, a unique urgency to the editing and bright, poppy music which hooked me from start to finish. Refreshing.

Way–It–Should–Be–Ness,
Charles and Ray Eames
prod, Dwell

"Make things and keep making, keep iterating until you knew it had that, it was the way it should be. They knew it when they saw it."

"We dont have a colour theory. We have a colour practice. Practice practice practice."

Robyn
Hang With Me
dir, Max Vitali

Personal wins out every time. Pulling you in with every soft, warm, carefully angled shot. Dripping with personality. You could almost be excused for thinking you're a close friend being shown a home made tour diary video. Exposed, honest, emotional. Glorious.