— Project Brief
The IPF gives a voice to politically engaged young people from all around the world. Not happy with its current look, IPF was looking for a new identity allowing a more effective connection with its target audience. The new identity had to be more approachable, modern and sociable yet retain a sense of professionalism. Due to budget contraints, free resources were used to keep expenses to a minimum.
A professional, strong identity, allowing stronger positioning. New selection of fonts to reflect this. Choice of colours further enhance the modern and fresh look and provide good recognizability. Younger target audience allows a more experimental approach. Usable across Digital & Print.