Picnic
Project Type:
Creative Concepts, Brand development, Interface design & direction
Concept:
Free the internet
Picnic was an offshoot of Sky that offered broadband internet free of contract. Work Club was asked to promote this and came up with a Free The Internet campaign. Part of the idea involved using a router to distribute internet as well as receiving it. Therefore if you didn't have an internet connection you could tap into a Picnic users' connection. Thus freeing the internet.
I developed this side of campaign and designed the concept sites below.
Website
'Find a Router' and 'Home' screens
Notifier
(left: Picnic owner's screen - right: freeloader's screen)
© Work Club - (Picnic illustrations by Preloaded)
Creative Concepts, Brand development, Interface design & direction
Concept:
Free the internet
Picnic was an offshoot of Sky that offered broadband internet free of contract. Work Club was asked to promote this and came up with a Free The Internet campaign. Part of the idea involved using a router to distribute internet as well as receiving it. Therefore if you didn't have an internet connection you could tap into a Picnic users' connection. Thus freeing the internet.
I developed this side of campaign and designed the concept sites below.
Website
'Find a Router' and 'Home' screens
Notifier
(left: Picnic owner's screen - right: freeloader's screen)
© Work Club - (Picnic illustrations by Preloaded)