AMP Energy: Strikes for Charity

Background
In 2007, UFC fighters Urijah Faber and Dominick Cruz faced each other for the first time. Faber embarrassed Cruz with a first round submission. Months later at a charity event, Cruz signed his name over Faber's face on charity posters. Fast forward to 2011 and Faber has never forgotten that insult.

Strikes For Charity embraces the attitude of the UFC and MMA and turns it on its head by transforming raw brute force into money for charity. For every strike Urijah Faber lands on Dominick Cruz during the Bantamweight Title Fight, AMP Energy in partnership with Urijah Faber will donate money to charity.



During the fight, AMP Energy tracks the strikes and live posts the action in the octagon.



In order to get fans involved, AMP Energy lets fans battle their Facebook friends in a fight for charity.

How it works:
Fans challenge a friend.
They each pick a strike. (Punch beats Knee. Knee beats Kick. Kick beats Punch.)
They battle for the best of 5 rounds.
The winner gets cash donated in their name.



A leaderboard shows the players with the best records and the amounts of money donated in their names.