When Factory Design Labs first won the Audi account, this was due in large part to concepts that were pitched that allowed a user to easily customize the colors, wheels, etc. of the car they were looking to purchase. I was tasked with bringing this initial concept to life and created a simple interface to allow you to do the aforementioned task within a compelling branded experience. It needed to be simple and flexible enough to account for a wide variety of variables as it was carried out through all of the car model microsites and brand site modules for the year.