Like I mentioned with Reign Over Me, movie sites can be tough. With only a script and a trailer we went to work recreating scenes from the movie that you are taken to by cab rides from Chris Rock. Because of the combination of a lack of assets and the movie's more or less childish look at some serious issues, we had our style set. (There was also a version proposed that had an aesthetic similar to Rambo, but it was deemed too violent. Oh well). I was in charge of the Art Direction and Design for this one and the programming was done at warp speed by the folks at Digital Events.