Sara Gabriel is a fashion company focused on wedding veils and headpieces. This site was designed to utilize a hybrid of Flash and XHTML at Legwork. With Flash we were able to create a strong brand presence through full screen background imagery. These can be swapped out per season to achieve the goal of easily bringing a fresh new look to the site with minimal effort. By approaching the content from a web standards approach, the site is search engine optimized, provides universal access and an overall improved user experience. This approach paid off as the site traffic doubled within 6 months. I was in charge of the concept, creative and overall approach and the site was programmed by the ridiculously talented Gabe Verala from Factory Design Labs (who also happens to be married to Sara).

http://saragabriel.com