The Stimulist was journalist Carlos Watson's (anchor on MSNBC) original take on the 'daily news.' With a small budget and even smaller amount of time, we at Legwork were tasked with implementing a full and captivating news site and identity system. We branded the site to capture the bold and edgy identity Carlos and team were looking for and implemented it all in an extremely fast-paced and iterative manner. Within days of launch the site received intense amounts of traffic and notoriety for both the design and content on a regular basis from places like Digg, Huffington Post, etc.

http://thestimulist.com