Challenge // North Texas is definitely not in short supply of hospitals. So when I had to write these joint spots for Texas Health Presbyterian Hospital Plano, my goal was to find the right way to make them stand out.
Solution // When it comes to radio, talk is cheap. Literally. So to help break these spots out of the "normal hospital mold", I decided that hearing people make their own sound effects would be a fun twist and nice change of pace to help them have their own voice.
♫ THR Joint R Mechanic 30 101311.mp3
♫ THR Joint R Wear and Tear 30 101311.mp3
Copywriter // Scott Spooner