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<channel>
	<title>Xesta</title>
	<link>http://cargocollective.com</link>
	<description>Xesta</description>
	<pubDate>Sun, 04 Sep 2011 21:49:26 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Winlove Wine</title>
				
		<link>http://cargocollective.com/xesta/Winlove-Wine</link>

		<comments>http://cargocollective.com/xesta/following/xesta/Winlove-Wine</comments>

		<pubDate>Sun, 04 Sep 2011 21:49:26 +0000</pubDate>

		<dc:creator>Xesta</dc:creator>
		
		<category><![CDATA[Hugo Moura a.k.a. Xesta]]></category>

		<guid isPermaLink="false">1955937</guid>

		<description>—
Proposta para uma marca de vinhos portuguesa.
(Não Aceite)
Proposal for a new brand of portuguese wine.
(Not Accepted)
—
Os rótulos permitem acentuar aquilo que é valorizável nos produtos, e de forma simultânea criar, sugerir e induzir estilos de vida e novas práticas de consumo.
A empresa Vinidream vem propôr o desenvolvimento de conceitos de rótulos para vinhos do Alentejo, Dão, Douro, Verde e Espumantes. Esta empresa dirige-se a uma faixa de consumidores, entre os 18 e os 40 anos, de ambos os sexos, curiosos ou interessados na emergente cultura de degustação de vinhos e espumantes com o intuito de promover o consumo destas bebidas e diversos contextos e, em particular, nos de diversão nocturna.
O meu objectivo foi criar uma imagem mais neutra, não só pelo produto em si, mas também devido à faixa etária a que o mesmo se destina. Para isso mantive apenas 2 cores, o preto e o branco. Para diferenciar as diferentes regiões e o tipo de vinho, desenhei diferentes tipografias de modo a criar uma linguagem coerente, onde as garrafas se possam distinguir entre si, dando mais ênfase à linguagem geral do produto (tendo cada garrafa uma identidade própria) do que propriamente à marca em questão.

The labels allow accentuate what is recoverable in products, and simultaneously create, suggest and lead to new lifestyles and consumption practices.
The company Vinidream is proposing the development of concepts of labels for wines from the Alentejo, Dão, Douro, Green and Sparkling wine. This company is aimed at a range of consumer, between 18 and 40 years, of both sexes, curious or interested in the emerging culture of wine tasting in order to promote the consumption of these drinks and a variety of contexts, and particularly in the nightlife.
My goal was to create a more neutral image, not only the product itself, but also because of the age at which it is intended. For that I kept only two colors, black and white. To distinguish the different regions and the type of wine,  I drew different lettering to create a coherent language, where the bottles may be distinguished from each other, by giving more emphasis to the general language of the product (each bottle has its own identity) than to the brand in question.
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove do.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove do_o.jpg" data-mid="9699699"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove alentejo.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove alentejo_o.jpg" data-mid="9699702"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove douro.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove douro_o.jpg" data-mid="9699705"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove espumante.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove espumante_o.jpg" data-mid="9699707"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove verde.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/01 winlove verde_o.jpg" data-mid="9699708"  border="0" align="left"/&#62;
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/DSC02241 02.jpg" width="670" height="448" width_o="1072" height_o="718" src_o="http://payload.cargocollective.com/1/3/109911/1955937/DSC02241 02_o.jpg" data-mid="9699733"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/DSC02290 01.jpg" width="670" height="448" width_o="1072" height_o="718" src_o="http://payload.cargocollective.com/1/3/109911/1955937/DSC02290 01_o.jpg" data-mid="9699737"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/Vinhos Winlove 07.jpg" width="670" height="448" width_o="1072" height_o="718" src_o="http://payload.cargocollective.com/1/3/109911/1955937/Vinhos Winlove 07_o.jpg" data-mid="9699742"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/DSC02265 01.jpg" width="670" height="448" width_o="1115" height_o="746" src_o="http://payload.cargocollective.com/1/3/109911/1955937/DSC02265 01_o.jpg" data-mid="9699747"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/DSC02273 01.jpg" width="670" height="448" width_o="1072" height_o="718" src_o="http://payload.cargocollective.com/1/3/109911/1955937/DSC02273 01_o.jpg" data-mid="9699752"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/DSC02274 01.jpg" width="670" height="1001" width_o="764" height_o="1142" src_o="http://payload.cargocollective.com/1/3/109911/1955937/DSC02274 01_o.jpg" data-mid="9699755"  border="0" align="left"/&#62;
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/garrafas final 01 02.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/garrafas final 01 02_o.jpg" data-mid="9699761"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/garrafas final 02.jpg" width="670" height="473" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/109911/1955937/garrafas final 02_o.jpg" data-mid="9699768"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955937/garrafa-caixa-saco 01.jpg" width="670" height="464" width_o="1033" height_o="716" src_o="http://payload.cargocollective.com/1/3/109911/1955937/garrafa-caixa-saco 01_o.jpg" data-mid="9699775"  border="0" align="left"/&#62;</description>
		
		<excerpt>— Proposta para uma marca de vinhos portuguesa. (Não Aceite) Proposal for a new brand of portuguese wine. (Not Accepted) — Os rótulos permitem acentuar aquilo...</excerpt>

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	</item>
		
		
	<item>
		<title>Love Letters</title>
				
		<link>http://cargocollective.com/xesta/Love-Letters</link>

		<comments>http://cargocollective.com/xesta/following/xesta/Love-Letters</comments>

		<pubDate>Sun, 04 Sep 2011 21:12:32 +0000</pubDate>

		<dc:creator>Xesta</dc:creator>
		
		<category><![CDATA[Hugo Moura a.k.a. Xesta ]]></category>

		<guid isPermaLink="false">1955826</guid>

		<description>Hand Made Typography / Caligraphy

"I only write words because i love letters"

&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02639 01.jpg" width="670" height="448" width_o="1572" height_o="1052" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02639 01_o.jpg" data-mid="9699205"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02642 01.jpg" width="670" height="448" width_o="1572" height_o="1052" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02642 01_o.jpg" data-mid="9699207"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02646 01.jpg" width="670" height="448" width_o="1558" height_o="1043" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02646 01_o.jpg" data-mid="9699213"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02631 01.jpg" width="670" height="448" width_o="1572" height_o="1052" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02631 01_o.jpg" data-mid="9699234"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02632 01.jpg" width="670" height="448" width_o="1574" height_o="1053" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02632 01_o.jpg" data-mid="9699246"  border="0" align="left"/&#62;
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02638 01.jpg" width="670" height="448" width_o="1572" height_o="1052" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02638 01_o.jpg" data-mid="9699253"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1955826/DSC02635 01.jpg" width="670" height="448" width_o="1572" height_o="1052" src_o="http://payload.cargocollective.com/1/3/109911/1955826/DSC02635 01_o.jpg" data-mid="9699256"  border="0" align="left"/&#62;</description>
		
		<excerpt>Hand Made Typography / Caligraphy  "I only write words because i love letters"   —  </excerpt>

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	</item>
		
		
	<item>
		<title>Ornamental M</title>
				
		<link>http://cargocollective.com/xesta/Ornamental-M</link>

		<comments>http://cargocollective.com/xesta/following/xesta/Ornamental-M</comments>

		<pubDate>Mon, 09 May 2011 15:37:50 +0000</pubDate>

		<dc:creator>Xesta</dc:creator>
		
		<category><![CDATA[Hugo Moura a.k.a. Xesta ]]></category>

		<guid isPermaLink="false">1419380</guid>

		<description>Typographic Illustration

&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 01.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 01_o.jpg" data-mid="6946074"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 02.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 02_o.jpg" data-mid="6946081"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 03.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 03_o.jpg" data-mid="6946084"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 04.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 04_o.jpg" data-mid="6946118"  border="0" align="left"/&#62;
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 05.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 05_o.jpg" data-mid="6946120"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 06.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 06_o.jpg" data-mid="6946122"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 07.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 07_o.jpg" data-mid="6946124"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 08.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 08_o.jpg" data-mid="6946127"  border="0" align="left"/&#62;
—

&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 09.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 09_o.jpg" data-mid="6946128"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 10.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 10_o.jpg" data-mid="6946134"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 11.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 11_o.jpg" data-mid="6946142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 12.jpg" width="560" height="375" width_o="560" height_o="375" src_o="http://payload.cargocollective.com/1/3/109911/1419380/ornamental m 12_o.jpg" data-mid="6946146"  border="0" align="left"/&#62;</description>
		
		<excerpt>Typographic Illustration   —   —  </excerpt>

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