http://cargocollective.com Colleen Wilson Tue, 17 Apr 2012 12:26:12 +0000 http://cargocollective.com en http://cargocollective.com/wilson/Threadless-Rebranding http://cargocollective.com/wilson/following/wilson/Threadless-Rebranding Tue, 17 Apr 2012 12:26:12 +0000 Colleen Wilson 1919587 The Threadless rebranding had to represent the evolution of a little startup t-shirt company to a worldwide design community. I developed a new tagline and we overhauled the entire site, from content strategy to back end programming. mssng peces and Threadless created this video for the launch, starring Threadless, shot at Threadless, and yep, even some vocals by Threadless. <img src="http://payload.cargocollective.com/1/0/598/1919587/th11_21.jpeg" width="640" height="918" width_o="640" height_o="918" src_o="http://payload.cargocollective.com/1/0/598/1919587/th11_21_o.jpeg" data-mid="11995375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/th11_23.jpeg" width="640" height="1465" width_o="640" height_o="1465" src_o="http://payload.cargocollective.com/1/0/598/1919587/th11_23_o.jpeg" data-mid="11995378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/th11_24.jpeg" width="640" height="1522" width_o="640" height_o="1522" src_o="http://payload.cargocollective.com/1/0/598/1919587/th11_24_o.jpeg" data-mid="11995381" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/th11_25.jpeg" width="640" height="1087" width_o="640" height_o="1087" src_o="http://payload.cargocollective.com/1/0/598/1919587/th11_25_o.jpeg" data-mid="11995387" border="0" align="left"/> Banner ads <img src="http://payload.cargocollective.com/1/0/598/1919587/728x90_v5.jpg" width="670" height="82" width_o="728" height_o="90" src_o="http://payload.cargocollective.com/1/0/598/1919587/728x90_v5_o.jpg" data-mid="16505206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/728x90_v3.jpg" width="670" height="82" width_o="728" height_o="90" src_o="http://payload.cargocollective.com/1/0/598/1919587/728x90_v3_o.jpg" data-mid="16505268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/160x600_v4.jpg" width="160" height="600" width_o="160" height_o="600" src_o="http://payload.cargocollective.com/1/0/598/1919587/160x600_v4_o.jpg" data-mid="16505288" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/598/1919587/160x600_v3.jpg" width="160" height="600" width_o="160" height_o="600" src_o="http://payload.cargocollective.com/1/0/598/1919587/160x600_v3_o.jpg" data-mid="16505233" border="0" align="left"/> Exterior of Threadless Headquarters<img src="http://payload.cargocollective.com/1/0/598/1919587/6322980564_a42bfa4226_o.jpeg" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/598/1919587/6322980564_a42bfa4226_o_o.jpeg" data-mid="12200433" border="0" align="left"/> Creative Director: Sean Donohue UX Director: Brock Rumer Content Director: Colleen Wilson Designer: Sean Donohue Threadless Headquarters Mural: Joe Suta Year: 2011 The Threadless rebranding had to represent the evolution of a little startup t-shirt company to a worldwide design community. I developed a new tagline and we... http://cargocollective.com/wilson/Threadless-Good-Shirts http://cargocollective.com/wilson/following/wilson/Threadless-Good-Shirts Tue, 17 Apr 2012 00:14:17 +0000 Colleen Wilson 2385165 Good Shirts was a collaboration between UNICEF, BBH New York, and Threadless. The design on each shirt symbolized the type of aid UNICEF gave to the Horn of Africa. 100% went to the U.S. Fund for UNICEF to support life saving relief efforts for children. Good Shirts for the Horn of Africa from Colleen Wilson on Vimeo. I conducted the interview for the video piece and framed the story, as well as oversaw and produced the content for the partnership. <img src="http://payload4.cargocollective.com/1/0/598/2385165/Picture 14.png" width="670" height="382" width_o="954" height_o="545" src_o="http://payload4.cargocollective.com/1/0/598/2385165/Picture 14_o.png" data-mid="11994879" border="0" align="left"/> Illustrations by Christine and Justin Gignac. Good Shirts Recognition Cannes Lion Direct Silver Bronze Clio Bronze One Show Pencil for Design Bronze One Show Pencil for Innovation in Advertising One Show Merit for Brand Transformation Good Shirts was a collaboration between UNICEF, BBH New York, and Threadless. The design on each shirt symbolized the type of aid UNICEF gave to the Horn of Africa.... http://cargocollective.com/wilson/Threadless-Redesign-09 http://cargocollective.com/wilson/following/wilson/Threadless-Redesign-09 Tue, 17 Apr 2012 00:12:04 +0000 Colleen Wilson 2390927 In 2009 Threadless needed an updated user experience to accommodate additional weekly tee releases, multiple design challenges, new product lines and partnership features. It was also the first time a copywriter (me) had ever touched the site! www.threadless.com <img src="http://payload4.cargocollective.com/1/0/598/2390927/th_09.jpeg" width="640" height="1686" width_o="640" height_o="1686" src_o="http://payload4.cargocollective.com/1/0/598/2390927/th_09_o.jpeg" data-mid="12028100" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2390927/th_14.jpeg" width="640" height="1722" width_o="640" height_o="1722" src_o="http://payload4.cargocollective.com/1/0/598/2390927/th_14_o.jpeg" data-mid="12028105" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2390927/th_16.jpeg" width="640" height="1128" width_o="640" height_o="1128" src_o="http://payload4.cargocollective.com/1/0/598/2390927/th_16_o.jpeg" data-mid="12028108" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2390927/th_17.jpeg" width="640" height="1476" width_o="640" height_o="1476" src_o="http://payload4.cargocollective.com/1/0/598/2390927/th_17_o.jpeg" data-mid="12028112" border="0" align="left"/> Creative Director: Sean Donohue Content Director: Colleen Wilson Designer: Sean Donohue Year: 2009 In 2009 Threadless needed an updated user experience to accommodate additional weekly tee releases, multiple design challenges, new product lines and partnership... http://cargocollective.com/wilson/Threadless-iOS-App http://cargocollective.com/wilson/following/wilson/Threadless-iOS-App Tue, 17 Apr 2012 00:08:28 +0000 Colleen Wilson 2385277 With the Threadless app, we had to simplify a very community heavy site into an accessible set of features. Download the app <img src="http://payload4.cargocollective.com/1/0/598/2385277/thi_06.jpeg" width="640" height="310" width_o="640" height_o="310" src_o="http://payload4.cargocollective.com/1/0/598/2385277/thi_06_o.jpeg" data-mid="11995323" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2385277/thi_07.jpeg" width="640" height="310" width_o="640" height_o="310" src_o="http://payload4.cargocollective.com/1/0/598/2385277/thi_07_o.jpeg" data-mid="11995326" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2385277/thi_08.jpeg" width="640" height="310" width_o="640" height_o="310" src_o="http://payload4.cargocollective.com/1/0/598/2385277/thi_08_o.jpeg" data-mid="11995329" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2385277/thi_09.jpeg" width="640" height="310" width_o="640" height_o="310" src_o="http://payload4.cargocollective.com/1/0/598/2385277/thi_09_o.jpeg" data-mid="11995332" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/0/598/2385277/thi_10.jpeg" width="640" height="570" width_o="640" height_o="570" src_o="http://payload4.cargocollective.com/1/0/598/2385277/thi_10_o.jpeg" data-mid="11995335" border="0" align="left"/> Creative Director: Sean Donohue UX Director: Brock Rumer Content Director: Colleen Wilson Designer: Glenn Cochon Year: 2010 With the Threadless app, we had to simplify a very community heavy site into an accessible set of features. Download the app Creative Director: Sean Donohue UX... http://cargocollective.com/wilson/Threadless-Promos http://cargocollective.com/wilson/following/wilson/Threadless-Promos Sun, 15 Apr 2012 21:43:29 +0000 Colleen Wilson 2385261 Holiday 2010 Sale, A Space Holiday Every promo at Threadless is a chance to involve the entire community in a new event. Threadless employees and community members band together to make something great, unique, and usually weird. <img src="http://payload4.cargocollective.com/1/0/598/2385261/promoSpace_03.jpeg" width="640" height="1476" width_o="640" height_o="1476" src_o="http://payload4.cargocollective.com/1/0/598/2385261/promoSpace_03_o.jpeg" data-mid="12050874" border="0" align="left"/> Winter 2010 Sale, 10 Buck Tony <img src="http://payload4.cargocollective.com/1/0/598/2385261/promoTony_05.jpeg" width="640" height="1068" width_o="640" height_o="1068" src_o="http://payload4.cargocollective.com/1/0/598/2385261/promoTony_05_o.jpeg" data-mid="12050879" border="0" align="left"/> Creative Director: Sean Donohue Content Director: Colleen Wilson Designers: Glenn Cochon, Sean Donohue, Mig Reyes, Joe Van Wetering, Ross Zietz Photographer: Sean Dorgan Retoucher: Nikki Carlson Videographer: Craig Shimala Year: 2010 Holiday 2010 Sale, A Space Holiday Every promo at Threadless is a chance to involve the entire community in a new event. Threadless employees and community members... http://cargocollective.com/wilson/Threadless-Select-Branding http://cargocollective.com/wilson/following/wilson/Threadless-Select-Branding Sun, 15 Apr 2012 21:39:27 +0000 Colleen Wilson 2385258 Select is a premium line of clothing designed by the Threadless community and art directed by the Threadless creative department. We turned this, our first effort beyond the basic tee, into a hearty chunk of the Threadless business. Threadless.com/select <img src="http://payload4.cargocollective.com/1/0/598/2385258/tselect_07.jpeg" width="640" height="924" width_o="640" height_o="924" src_o="http://payload4.cargocollective.com/1/0/598/2385258/tselect_07_o.jpeg" data-mid="11995271" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/0/598/2385258/work.seandonohue.jpeg" width="640" height="460" width_o="640" height_o="460" src_o="http://payload4.cargocollective.com/1/0/598/2385258/work.seandonohue_o.jpeg" data-mid="11995283" border="0" align="left"/> Creative Director: Sean Donohue Content Director: Colleen Wilson Designers: Sean Donohue, Ross Zietz Photographer: Sean Dorgan Videographer: Collin James Diederich Music: Coupleskate Year: 2010 Select is a premium line of clothing designed by the Threadless community and art directed by the Threadless creative department. We turned this, our first effort... http://cargocollective.com/wilson/The-Threadless-Book http://cargocollective.com/wilson/following/wilson/The-Threadless-Book Sun, 15 Apr 2012 21:39:01 +0000 Colleen Wilson 2385208 Editor and Contributor, The Threadless Book Jake Nickell, the founder of Threadless, spilled his heart and guts onto the page for this ten year retrospective. I helped him do it. <img src="http://payload4.cargocollective.com/1/0/598/2385208/Picture 21.png" width="670" height="421" width_o="677" height_o="426" src_o="http://payload4.cargocollective.com/1/0/598/2385208/Picture 21_o.png" data-mid="11995163" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/0/598/2385208/Picture 19.png" width="670" height="439" width_o="1202" height_o="789" src_o="http://payload4.cargocollective.com/1/0/598/2385208/Picture 19_o.png" data-mid="11995087" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/0/598/2385208/Picture 18_4.png" width="670" height="441" width_o="1200" height_o="791" src_o="http://payload4.cargocollective.com/1/0/598/2385208/Picture 18_4_o.png" data-mid="11995103" border="0" align="left"/> Editor and Contributor, The Threadless Book Jake Nickell, the founder of Threadless, spilled his heart and guts onto the page for this ten year retrospective. I... http://cargocollective.com/wilson/Winterfresh-Gum http://cargocollective.com/wilson/following/wilson/Winterfresh-Gum Wed, 20 Apr 2011 21:15:19 +0000 Colleen Wilson 5304 TV Spot Web Spot Coolbreathpower.com homepage <img src="http://payload.cargocollective.com/1/0/598/5304/wfweb1.jpg" width="670" height="395" width_o="1408" height_o="830" src_o="http://payload.cargocollective.com/1/0/598/5304/wfweb1_o.jpg" data-mid="16770" border="0" align="left"/> TV spot player <img src="http://payload.cargocollective.com/1/0/598/5304/wfweb2.jpg" width="670" height="394" width_o="1410" height_o="829" src_o="http://payload.cargocollective.com/1/0/598/5304/wfweb2_o.jpg" data-mid="16771" border="0" align="left"/> Send to a friend <img src="http://payload.cargocollective.com/1/0/598/5304/wfweb3.jpg" width="670" height="394" width_o="1404" height_o="826" src_o="http://payload.cargocollective.com/1/0/598/5304/wfweb3_o.jpg" data-mid="16772" border="0" align="left"/> Games <img src="http://payload.cargocollective.com/1/0/598/5304/wfweb4.jpg" width="670" height="394" width_o="1403" height_o="825" src_o="http://payload.cargocollective.com/1/0/598/5304/wfweb4_o.jpg" data-mid="16773" border="0" align="left"/> Coolbreathpower.com Recognition 2007 Communication Arts interactive annual 2006 HOW Design Annual interactive merit TV Spot Web Spot Coolbreathpower.com homepage TV spot player Send to a friend Games Coolbreathpower.com Recognition 2007 Communication Arts... http://cargocollective.com/wilson/U-S-News-World-Report http://cargocollective.com/wilson/following/wilson/U-S-News-World-Report Wed, 25 Feb 2009 14:44:34 +0000 Colleen Wilson 6641 <img src="http://payload.cargocollective.com/1/0/598/6641/usn2-8.jpg" width="670" height="867" width_o="1700" height_o="2200" src_o="http://payload.cargocollective.com/1/0/598/6641/usn2-8_o.jpg" data-mid="21335" border="0" align="left"/> http://cargocollective.com/wilson/IKEA-Publications http://cargocollective.com/wilson/following/wilson/IKEA-Publications Wed, 18 Feb 2009 15:07:56 +0000 Colleen Wilson 5333 The IKEA Catalog is the the most widely distributed commercial publication in the world (which means it surpasses the Bible in distribution). IKEA Brochures are distributed within IKEA stores. They give in-depth knowledge about particular living areas of the home. Catalog <img src="http://payload.cargocollective.com/1/0/598/5333/catacover_4.jpg" width="196" height="238" width_o="196" height_o="238" src_o="http://payload.cargocollective.com/1/0/598/5333/catacover_4_o.jpg" data-mid="22432" border="0" align="left"/> Kitchen chapter catalog page <img src="http://payload.cargocollective.com/1/0/598/5333/80000-mcki02a.jpg" width="670" height="399" width_o="2480" height_o="1476" src_o="http://payload.cargocollective.com/1/0/598/5333/80000-mcki02a_o.jpg" data-mid="22420" border="0" align="left"/> Product spread page <img src="http://payload.cargocollective.com/1/0/598/5333/Picture 25.png" width="670" height="387" width_o="1021" height_o="590" src_o="http://payload.cargocollective.com/1/0/598/5333/Picture 25_o.png" data-mid="11962141" border="0" align="left"/> Kitchen brochure <img src="http://payload.cargocollective.com/1/0/598/5333/sbcover_5.jpg" width="196" height="238" width_o="196" height_o="238" src_o="http://payload.cargocollective.com/1/0/598/5333/sbcover_5_o.jpg" data-mid="22431" border="0" align="left"/> Kitchen brochure introduction page <img src="http://payload.cargocollective.com/1/0/598/5333/intro2.jpg" width="670" height="440" width_o="2480" height_o="1630" src_o="http://payload.cargocollective.com/1/0/598/5333/intro2_o.jpg" data-mid="22437" border="0" align="left"/> Catalog and brochure available upon request The IKEA Catalog is the the most widely distributed commercial publication in the world (which means it surpasses the Bible in distribution). IKEA Brochures are...