http://cargocollective.com Will Ferrari Jr - Copywriter Thu, 04 Apr 2013 07:16:53 +0000 http://cargocollective.com en http://cargocollective.com/willferrarijr/Candy-Project http://cargocollective.com/willferrarijr/following/willferrarijr/Candy-Project Thu, 04 Apr 2013 07:16:53 +0000 Will Ferrari Jr - Copywriter 5273503 Como pode provar que as palavras podem mudar o mundo? Tentando mudar o mundo de uma pessoa. "Vai lá motoquinhaaa" <img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject4_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject4_o.jpg" data-mid="28686770" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject5_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject5_o.jpg" data-mid="28686775" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject6_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject6_o.jpg" data-mid="28686776" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject3_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject3_o.jpg" data-mid="28686784" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject2_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject2_o.jpg" data-mid="28686834" border="0" align="left"/> <img src="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto-8_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto-8_o.jpg" data-mid="28688060" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto-10_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto-10_o.jpg" data-mid="28688075" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candy-foto_o.jpg" data-mid="28688089" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala__700_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala__700_o.jpg" data-mid="28688336" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala_et_700_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala_et_700_o.jpg" data-mid="28688342" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala_ninja_700_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/foto_bala_ninja_700_o.jpg" data-mid="28688348" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/foto-7_todas_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/foto-7_todas_o.jpg" data-mid="28687928" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject1_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/candyproject1_o.jpg" data-mid="28686838" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/2/69088/5273503/Onde_saiu_13_905_905.png" width="700" height="448" width_o="700" height_o="448" src_o="http://payload148.cargocollective.com/1/2/69088/5273503/Onde_saiu_13_905_o.png" data-mid="30248542" border="0" align="left"/> Matéria na Record - Hoje em Dia Matéria no Jornal Gazeta - TV Gazeta Matéria no Papo de Padoca - TV Cultura Conceito e concepção: Will Ferrari Jr e Alexandre Freire Ilustração: Guilherme Cruz Como pode provar que as palavras podem mudar o mundo? Tentando mudar o mundo de uma pessoa. "Vai lá motoquinhaaa" Matéria na Record - Hoje em Dia ... http://cargocollective.com/willferrarijr/World-Cup-Visa-Portal http://cargocollective.com/willferrarijr/following/willferrarijr/World-Cup-Visa-Portal Sat, 23 Mar 2013 20:37:36 +0000 Will Ferrari Jr - Copywriter 835033 A screensaver created to World Cup 2010 Visa Portal. Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr AD: Caio Rogério MD: Pri Garcia A screensaver created to World Cup 2010 Visa Portal. Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr AD: Caio Rogério MD: Pri Garcia http://cargocollective.com/willferrarijr/Brazilian-Soccer-Team-Cheers http://cargocollective.com/willferrarijr/following/willferrarijr/Brazilian-Soccer-Team-Cheers Thu, 21 Mar 2013 08:40:19 +0000 Will Ferrari Jr - Copywriter 827171 Visa asked us a Viral Campaign with soccer theme. We didn’t do a vídeo or a website. We chose the format MSN Winks and used Brazilian Soccer Team’s cheers. The result: 3,4 million downloads and Visa asking us to create to MSN Winks in every job. <img src="http://payload.cargocollective.com/1/2/69088/827171/wink.jpg" width="640" height="398" width_o="640" height_o="398" src_o="http://payload.cargocollective.com/1/2/69088/827171/wink_o.jpg" data-mid="3988947" border="0" align="left"/> Agency: IDTBWA DC: Domênico Massareto / Veni Cury CW: Will Ferrari Jr AD: Caio Rogério MD: Pri Garcia Visa asked us a Viral Campaign with soccer theme. We didn’t do a vídeo or a website. We chose the format MSN Winks and used Brazilian Soccer Team’s cheers. ... http://cargocollective.com/willferrarijr/Source-Code http://cargocollective.com/willferrarijr/following/willferrarijr/Source-Code Thu, 21 Mar 2013 08:40:14 +0000 Will Ferrari Jr - Copywriter 837399 DO NOT MOUSE OVER Click on right bottom on your mouse and select view source code. <img src="http://payload.cargocollective.com/1/2/69088/837399/anhembi_905.jpg" width="905" height="461" width_o="984" height_o="502" src_o="http://payload.cargocollective.com/1/2/69088/837399/anhembi_o.jpg" data-mid="3988826" border="0" align="left"/> Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr / Lins Ricon AD: Ritiane Cássia DO NOT MOUSE OVER Click on right bottom on your mouse and select view source code. Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr / Lins Ricon AD:... http://cargocollective.com/willferrarijr/Natura-Homem-Ion http://cargocollective.com/willferrarijr/following/willferrarijr/Natura-Homem-Ion Thu, 21 Mar 2013 08:40:13 +0000 Will Ferrari Jr - Copywriter 823195 Natura Íon Man is a new fragrance from Natura. We created a website where men show their preferences and can figure out how much they are atractive to women. In a 100% digital launch campaign, we helped Natura to sold out 850.000 products in two months. Visit: www.natura.net/homem-ion <img src="http://payload.cargocollective.com/1/2/69088/823195/ion_01.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_01_o.jpg" data-mid="3919908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/823195/ion_02.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_02_o.jpg" data-mid="3919909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/823195/ion_03.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_03_o.jpg" data-mid="3919910" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/823195/ion_04.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_04_o.jpg" data-mid="3919912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/823195/ion_05.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_05_o.jpg" data-mid="3919913" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/823195/ion_06.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_06_o.jpg" data-mid="3919914" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/69088/823195/ion_07_7.png" width="640" height="175" width_o="640" height_o="175" src_o="http://payload.cargocollective.com/1/2/69088/823195/ion_07_7_o.png" data-mid="5105446" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/69088/823195/will-1.jpg" width="640" height="175" width_o="640" height_o="175" src_o="http://payload.cargocollective.com/1/2/69088/823195/will-1_o.jpg" data-mid="5105829" border="0" align="left"/> CREATIVE CREDITS Agency: IDTBWA Production: Cubic Studio CD: Domênico Massareto / Rodrigo Manfra CW: Will Ferrari Jr AD: Caio Rogério / Diogo Akio / Caio Cardoso Natura Íon Man is a new fragrance from Natura. We created a website where men show their preferences and can figure out how much they are atractive to women. In a... http://cargocollective.com/willferrarijr/Esso-Posto-de-Posts http://cargocollective.com/willferrarijr/following/willferrarijr/Esso-Posto-de-Posts Thu, 21 Mar 2013 08:40:12 +0000 Will Ferrari Jr - Copywriter 824830 Como mostrar que Esso está investindo em fontes alternativas e renováveis? <img src="http://payload.cargocollective.com/1/2/69088/824830/posto_posts.jpg" width="670" height="876" width_o="710" height_o="929" src_o="http://payload.cargocollective.com/1/2/69088/824830/posto_posts_o.jpg" data-mid="3925234" border="0" align="left"/> Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr AD: Caio Rogério MD: Carina Oliveira Como mostrar que Esso está investindo em fontes alternativas e renováveis? Agency: IDTBWA CD: Domênico Massareto CW: Will Ferrari Jr AD: Caio Rogério MD:... http://cargocollective.com/willferrarijr/Placas http://cargocollective.com/willferrarijr/following/willferrarijr/Placas Thu, 21 Mar 2013 08:40:11 +0000 Will Ferrari Jr - Copywriter 3015469 Distribuição de placas por São Paulo para a quebra de rotina. Ponto no Ponto de Ônibus <img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_1_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_1_o.jpg" data-mid="15369240" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_ponto_0_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_ponto_0_o.jpg" data-mid="16201193" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_2_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_2_o.jpg" data-mid="15369152" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_3_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_3_o.jpg" data-mid="15369153" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_4_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_4_o.jpg" data-mid="15369156" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_5_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_5_o.jpg" data-mid="15369158" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_6_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_bus_6_o.jpg" data-mid="15369159" border="0" align="left"/> Placa no Chão <img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_1_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_1_o.jpg" data-mid="15368685" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_0_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_0_o.jpg" data-mid="16201177" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_2_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_2_o.jpg" data-mid="15368686" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_3.jpg" width="503" height="671" width_o="503" height_o="671" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_3_o.jpg" data-mid="15368689" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_4_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_4_o.jpg" data-mid="15368696" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_5_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_chao_5_o.jpg" data-mid="15368702" border="0" align="left"/> Placa no Elevador <img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_1_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_1_o.jpg" data-mid="15368964" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_0_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_0_o.jpg" data-mid="16201182" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_2_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_2_o.jpg" data-mid="15368967" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_3_905.jpg" width="671" height="503" width_o="671" height_o="503" src_o="http://payload35.cargocollective.com/1/2/69088/3015469/placa_elevador_3_o.jpg" data-mid="15368971" border="0" align="left"/> Distribuição de placas por São Paulo para a quebra de rotina. Ponto no Ponto de Ônibus Placa no Chão Placa no Elevador http://cargocollective.com/willferrarijr/How-simple-it-is http://cargocollective.com/willferrarijr/following/willferrarijr/How-simple-it-is Thu, 21 Mar 2013 08:40:10 +0000 Will Ferrari Jr - Copywriter 827159 Check how what seens complicated is simple. <img src="http://payload.cargocollective.com/1/2/69088/827159/bgyahoo2.jpg" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/2/69088/827159/bgyahoo2_o.jpg" data-mid="3977676" border="0" align="left"/> Agency: IDTBWA DC: Domênico Massareto CW: Will Ferrari Jr AD: Thiago Honório MD: Thiago Honório Check how what seens complicated is simple. Agency: IDTBWA DC: Domênico Massareto CW: Will Ferrari Jr AD: Thiago Honório MD: Thiago Honório http://cargocollective.com/willferrarijr/SegredoVisa http://cargocollective.com/willferrarijr/following/willferrarijr/SegredoVisa Thu, 21 Mar 2013 08:40:05 +0000 Will Ferrari Jr - Copywriter 1058216 Para filmar o novo comercial da Visa, colocamos muitas câmeras escondidas e também um segredo. As pessoas precisavam assistir ao comercial diversas vezes e tuitar o segredo com a hashtag #segredoVisa. Uma ação integrada entre o online e o offline. <img src="http://payload.cargocollective.com/1/2/69088/1058216/segredo_001.jpg" width="670" height="629" width_o="670" height_o="629" src_o="http://payload.cargocollective.com/1/2/69088/1058216/segredo_001_o.jpg" data-mid="5083357" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-21.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-21_o.jpg" data-mid="16294923" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-20.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-20_o.jpg" data-mid="16294918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-19.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-19_o.jpg" data-mid="16294915" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-15.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-15_o.jpg" data-mid="16294893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-17.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-17_o.jpg" data-mid="16294906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-18.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDO-18_o.jpg" data-mid="16294912" border="0" align="left"/> BrandChannel <img src="http://payload.cargocollective.com/1/2/69088/1058216/segredo_005.jpg" width="670" height="629" width_o="670" height_o="629" src_o="http://payload.cargocollective.com/1/2/69088/1058216/segredo_005_o.jpg" data-mid="5106439" border="0" align="left"/> Campanha de Mídia <img src="http://payload.cargocollective.com/1/2/69088/1058216/arroba_manicure.png" width="640" height="175" width_o="640" height_o="175" src_o="http://payload.cargocollective.com/1/2/69088/1058216/arroba_manicure_o.png" data-mid="5083362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/arroba_bigode2.png" width="640" height="175" width_o="640" height_o="175" src_o="http://payload.cargocollective.com/1/2/69088/1058216/arroba_bigode2_o.png" data-mid="5106414" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69088/1058216/segredo_006.jpg" width="640" height="398" width_o="640" height_o="398" src_o="http://payload.cargocollective.com/1/2/69088/1058216/segredo_006_o.jpg" data-mid="5083369" border="0" align="left"/> Resultados <img src="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDOresultado.jpg" width="670" height="487" width_o="670" height_o="487" src_o="http://payload.cargocollective.com/1/2/69088/1058216/SEGREDOresultado_o.jpg" data-mid="16295374" border="0" align="left"/> Para filmar o novo comercial da Visa, colocamos muitas câmeras escondidas e também um segredo. As pessoas precisavam assistir ao comercial diversas vezes e tuitar... http://cargocollective.com/willferrarijr/Natura-Fotoequilibrio-1 http://cargocollective.com/willferrarijr/following/willferrarijr/Natura-Fotoequilibrio-1 Thu, 21 Mar 2013 08:40:05 +0000 Will Ferrari Jr - Copywriter 3023620 <img src="http://payload36.cargocollective.com/1/2/69088/3023620/NATURA_FOTOEQUILIBRIO_3-1_905.jpg" width="905" height="2411" width_o="1537" height_o="4096" src_o="http://payload36.cargocollective.com/1/2/69088/3023620/NATURA_FOTOEQUILIBRIO_3-1_o.jpg" data-mid="15413828" border="0" align="left"/>