http://cargocollective.com We want to believe - Jaume Leis portfolio Mon, 19 Nov 2012 09:07:06 +0000 http://cargocollective.com en http://cargocollective.com/wewanttobelieve/The-eye http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/The-eye Mon, 19 Nov 2012 09:07:06 +0000 We want to believe - Jaume Leis portfolio 66776 Client: Deaplaneta Agency: Shackleton 2008 To promotion a remake of the japanese movie The Eye of Jessica Alba, we created an interactive trailer of the movie with the eye as a center of the interaction. <img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye08a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye08a_o.jpg" data-mid="1427158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye09a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye09a_o.jpg" data-mid="1427159" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye01a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye01a_o.jpg" data-mid="1427133" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye02a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye02a_o.jpg" data-mid="1427135" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye03a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye03a_o.jpg" data-mid="1427140" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye04a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye04a_o.jpg" data-mid="1427145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye05a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye05a_o.jpg" data-mid="1427150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye06a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye06a_o.jpg" data-mid="1427154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye07a.jpg" width="670" height="290" width_o="935" height_o="406" src_o="http://payload.cargocollective.com/1/0/4966/66776/wwtb_theye07a_o.jpg" data-mid="1427157" border="0" align="left"/> Client: Deaplaneta Agency: Shackleton 2008 To promotion a remake of the japanese movie The Eye of Jessica Alba, we created an interactive trailer of the movie... http://cargocollective.com/wewanttobelieve/Mini http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/Mini Sat, 03 Nov 2012 10:38:45 +0000 We want to believe - Jaume Leis portfolio 66752 Agency: Shackleton Client: Mini 2009 Advergame proposal for Mini Spain. <img src="http://payload.cargocollective.com/1/0/4966/66752/juego02_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego02_o.jpg" data-mid="23120211" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego03_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego03_o.jpg" data-mid="23120214" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego04_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego04_o.jpg" data-mid="23120217" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego05_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego05_o.jpg" data-mid="23120219" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego06_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego06_o.jpg" data-mid="23120220" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego07_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego07_o.jpg" data-mid="23120221" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego08_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego08_o.jpg" data-mid="23120223" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego09_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego09_o.jpg" data-mid="23120224" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego10_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego10_o.jpg" data-mid="23120226" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego11_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego11_o.jpg" data-mid="23120227" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego12_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego12_o.jpg" data-mid="23120229" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego13_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego13_o.jpg" data-mid="23120231" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego14_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego14_o.jpg" data-mid="23120234" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego15_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego15_o.jpg" data-mid="23120236" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego16_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego16_o.jpg" data-mid="23120237" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego17_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego17_o.jpg" data-mid="23120239" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/66752/juego18_800.jpg" width="800" height="520" width_o="1000" height_o="650" src_o="http://payload.cargocollective.com/1/0/4966/66752/juego18_o.jpg" data-mid="23120242" border="0" align="left"/> Agency: Shackleton Client: Mini 2009 Advergame proposal for Mini Spain. http://cargocollective.com/wewanttobelieve/The-Monument http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/The-Monument Sun, 26 Aug 2012 14:50:11 +0000 We want to believe - Jaume Leis portfolio 246235 Agency: Shackleton Client: SEGO 2008 Six scientific associations, led by the Spanish Society of Gynecology and Obstetrics, were able to generate a 556% increase in the vaccinations preventing cervical cancer (source: IMS) through an awareness campaign. WE TURNED THE CAMPAIGN INTO A CELEBRATION centered around BUILDING A MONUMENT in which we INSCRIBED THE NAMES of the first 25,600 people who helped spread the news virally. We worked on the digital campaign Case study <img src="http://payload.cargocollective.com/1/0/4966/246235/-2.jpeg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/0/4966/246235/-2_o.jpeg" data-mid="20785192" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/246235/-1.jpeg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/0/4966/246235/-1_o.jpeg" data-mid="20785195" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/246235/-3.jpeg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/0/4966/246235/-3_o.jpeg" data-mid="20785197" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4966/246235/-4.jpeg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/0/4966/246235/-4_o.jpeg" data-mid="20785198" border="0" align="left"/> Agency: Shackleton Client: SEGO 2008 Six scientific associations, led by the Spanish Society of Gynecology and Obstetrics, were able to generate a 556% increase... http://cargocollective.com/wewanttobelieve/Carlsberg http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/Carlsberg Fri, 17 Aug 2012 08:46:15 +0000 We want to believe - Jaume Leis portfolio 381939 Agency: Shackleton Client: Carlsberg 2008 We presented in a pitch, a multiuser advergame to discover the new design of the bottle in a 3D puzzle. We won the pitch but we didn't produce the game. <img src="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_01_o.jpg" data-mid="18913905" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_02_o.jpg" data-mid="18913906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_03_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_03_o.jpg" data-mid="18913907" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_04_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/381939/carlsberg_04_o.jpg" data-mid="18913909" border="0" align="left"/> Agency: Shackleton Client: Carlsberg 2008 We presented in a pitch, a multiuser advergame to discover the new design of the bottle in a 3D puzzle. We won the... http://cargocollective.com/wewanttobelieve/Virtual-me-Audi-A3 http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/Virtual-me-Audi-A3 Mon, 25 Jun 2012 12:36:28 +0000 We want to believe - Jaume Leis portfolio 501224 Agency: Doubleyou Client: Audi 2010 DDB created a campaign for the new Audi A3 with the concept "Real or Virtual". In Doubleyou we created a facebook app to talk with a robot like you, meanwhile you are not in facebook. The robot used facebook data of all users to have conversations in real time with your friends, when you are not around. Case study <img src="http://payload.cargocollective.com/1/0/4966/501224/virtualme_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/501224/virtualme_01_o.jpg" data-mid="18914092" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/501224/virtualme_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/501224/virtualme_02_o.jpg" data-mid="18914095" border="0" align="left"/> Agency: Doubleyou Client: Audi 2010 DDB created a campaign for the new Audi A3 with the concept "Real or Virtual". In Doubleyou we created a facebook app to talk... http://cargocollective.com/wewanttobelieve/Pulse-The-movie http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/Pulse-The-movie Mon, 25 Jun 2012 12:34:49 +0000 We want to believe - Jaume Leis portfolio 66757 Agency: CP Proximity Client: Deaplaneta 2007 To generate awareness and drive people to cinema by generating buzz. Bring Pulse plot to real life, by creating a fake blog which is possessed by ghosts, and allowing users to become both main characters of the movie and the spreaders of the action, thanks to a high-level personalisation tool which allows text, audio, and real time webcam recording video for scaring friends. +300,000 visits with no advertising cost. +1,250,000 visits by now +18,000 references on blogs, forums and webs +175,000 viral email sent. Jazz161088 (Youtube user) This site was the most scary thing ive ever seen... scared the crap out of me cuz i watched it at midnight alone in the dark -.- it gave me goosebumps that wouldnt go away for like 2 mins straight... It SUCKS nobody can find it anymore, that shit was awesome, AND IT DID EXCIST, trust me :D they should put it back online, just for the fun of it, i bet it would still get alot of visits per day, enough to keep it running anywayz... <img src="http://payload.cargocollective.com/1/0/4966/66757/pulse_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66757/pulse_01_o.jpg" data-mid="18914047" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66757/pulse_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66757/pulse_02_o.jpg" data-mid="18914048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66757/pulse_03_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66757/pulse_03_o.jpg" data-mid="18914049" border="0" align="left"/> Case study Agency: CP Proximity Client: Deaplaneta 2007 To generate awareness and drive people to cinema by generating buzz. Bring Pulse plot to real life, by creating a... http://cargocollective.com/wewanttobelieve/My-name-is-Fred-Sony http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/My-name-is-Fred-Sony Mon, 25 Jun 2012 12:29:17 +0000 We want to believe - Jaume Leis portfolio 66770 Agency: Tiempo BBDO Client: Sony 2010 The new Bloggie Touch from Sony is a video camera especially designed for bloggers and heavy social network users. Its main benefit is the ease and speed with which videos (including HD and 360º) can be shared. To promote it, we developed an action in real time, via Internet, lasting 12 hours in the streets of Barcelona. An socio-creative experiment (if such a thing exists) starring Fred, an amateur blogger played by the famous spanish actor Edu Soto. Thanks to Petra Garmon and Badabing. Video trailer Case study <img src="http://payload.cargocollective.com/1/0/4966/66770/fred_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_01_o.jpg" data-mid="18913843" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66770/fred_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_02_o.jpg" data-mid="18913847" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66770/fred_03_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_03_o.jpg" data-mid="18913853" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66770/fred_04_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_04_o.jpg" data-mid="18913857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66770/fred_05_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_05_o.jpg" data-mid="18913865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66770/fred_06_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66770/fred_06_o.jpg" data-mid="18913867" border="0" align="left"/> Agency: Tiempo BBDO Client: Sony 2010 The new Bloggie Touch from Sony is a video camera especially designed for bloggers and heavy social network users. Its main... http://cargocollective.com/wewanttobelieve/WAW-Premium-mineral-water http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/WAW-Premium-mineral-water Mon, 25 Jun 2012 12:26:40 +0000 We want to believe - Jaume Leis portfolio 66760 Agency: Tiempo BBDO Client: Roca 2011 These days, there are a lot of luxury water brands for rich people. For other people drinking tap water is a luxury . With this contradiction, we created an interactive video where you see a luxury water commercial, but with the interaction, you can see another reality. <img src="http://payload.cargocollective.com/1/0/4966/66760/waw_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_01_o.jpg" data-mid="18913725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_02_o.jpg" data-mid="18913730" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_03_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_03_o.jpg" data-mid="18913736" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_04_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_04_o.jpg" data-mid="18913742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_05_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_05_o.jpg" data-mid="18913747" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_06_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_06_o.jpg" data-mid="18913756" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_07_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_07_o.jpg" data-mid="18913763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_08_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_08_o.jpg" data-mid="18913766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66760/waw_09_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66760/waw_09_o.jpg" data-mid="18913772" border="0" align="left"/> Case study Agency: Tiempo BBDO Client: Roca 2011 These days, there are a lot of luxury water brands for rich people. For other people drinking tap water is a luxury . With... http://cargocollective.com/wewanttobelieve/The-village-where-nothing-ever-happens http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/The-village-where-nothing-ever-happens Mon, 25 Jun 2012 12:24:04 +0000 We want to believe - Jaume Leis portfolio 66780 Agency: Shackleton Client: Connect 2009 In the middle of the economic crisis, theme channels raised their share of voice (value) by 5.05% and kept the same share of wallet (seconds) as the previous year versus the generalist televisions which fell by 7.5%. And we proved how efficient theme channels are through an experiment that consisted in turning a totally unknown village into a touristy and a media phenomenon. The website had two times more visitors than spain.info. We worked on the digital campaign: website with a 3d virtual tour, donations to fix the church, hostel reservations and a facebook advergame to milk goats. Case study <img src="http://payload.cargocollective.com/1/0/4966/66780/pueblo_01_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66780/pueblo_01_o.jpg" data-mid="18913672" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66780/pueblo_02_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66780/pueblo_02_o.jpg" data-mid="18913676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66780/pueblo_03_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66780/pueblo_03_o.jpg" data-mid="18913681" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4966/66780/pueblo_04_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="http://payload.cargocollective.com/1/0/4966/66780/pueblo_04_o.jpg" data-mid="18913689" border="0" align="left"/> Agency: Shackleton Client: Connect 2009 In the middle of the economic crisis, theme channels raised their share of voice (value) by 5.05% and kept the same share... http://cargocollective.com/wewanttobelieve/Motivator http://cargocollective.com/wewanttobelieve/following/wewanttobelieve/Motivator Mon, 25 Jun 2012 12:22:33 +0000 We want to believe - Jaume Leis portfolio 66762 Agency: Tiempo BBDO Client: Tiempo BBDO 2011 Faced with the a deluge of news about the financial crisis, the high number of people out of work, increased consumption of antidepressants and so on, society needed some extra motivation. That is why we created Motivator, an Iphone app with rousing speeches accompanied by epic music that supplies you with the motivation you need to cope with everyday life. #1 Ranking App Store (Spain) in only 2 days. Download it for free <img src="http://payload.cargocollective.com/1/0/4966/66762/motivator_800.jpg" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/0/4966/66762/motivator_o.jpg" data-mid="25201233" border="0" align="left"/> Agency: Tiempo BBDO Client: Tiempo BBDO 2011 Faced with the a deluge of news about the financial crisis, the high number of people out of work, increased...