Vjeko Sumic

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	<title>Vjeko Sumic — Design &#38; Art Direction</title>
	<link>http://cargocollective.com</link>
	<description>Vjeko Sumic — Design &#38; Art Direction</description>
	<pubDate>Wed, 19 Jun 2013 08:04:36 +0000</pubDate>
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	<item>
		<title>FPL – CSR BROCHURE</title>
				
		<link>http://www.vsumic.com/FPL-CSR-BROCHURE</link>

		<comments>http://www.vsumic.com/following/vsumic.com/FPL-CSR-BROCHURE</comments>

		<pubDate>Wed, 19 Jun 2013 08:04:36 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Brochure, Layout Design, Art Direction]]></category>

		<guid isPermaLink="false">5807114</guid>

		<description>Project: B5 Brochure for a CSR event 
Client: FPL Serbia &#38; Smart Kolektiv 
Project Management: Smart Kolektiv 
Project Year: Winter 2012/ 2013 

The Business Leaders Forum Serbia, the first coalition of socially responsible companies in Serbia, was established with the mission of stimulating the development of corporate social responsibility and establishing permanent and committed CSR practices in the domestic business sector. 

&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/COVER_PAGES_GRAY_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/COVER_PAGES_GRAY_o.jpg" data-mid="31605448"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Cover02_640.jpg" width="640" height="430" width_o="1488" height_o="1000" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Cover02_o.jpg" data-mid="31605161"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat02_640.jpg" width="640" height="427" width_o="1500" height_o="1000" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat02_o.jpg" data-mid="31605341"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat00_640.jpg" width="640" height="493" width_o="1299" height_o="1000" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat00_o.jpg" data-mid="31605346"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat01_640.jpg" width="640" height="457" width_o="1400" height_o="1000" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Istorijat01_o.jpg" data-mid="31605450"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_01_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_01_o.jpg" data-mid="31605569"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_03a_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_03a_o.jpg" data-mid="31607649"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_05_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_05_o.jpg" data-mid="31607932"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_06_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_06_o.jpg" data-mid="31608168"  border="0" align="left"/&#62;&#60;img src="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_09_640.jpg" width="640" height="469" width_o="1000" height_o="733" src_o="http://payload175.cargocollective.com/1/2/79394/5807114/Unutra_PAGES_GRAY_09_o.jpg" data-mid="31608859"  border="0" align="left"/&#62;

The CSR brochure deals with representing the work in the last five years of the Business Leaders Forum in Serbia: The companies that are a part of the forum are: RDP B92, British American Tobacco, Coca-Cola Hellenic, Droga Kolinska, Erste Bank, Merima Henkel, Holcim Serbia, KPMG Ltd, Lafarge BFC, Phillip Morris International, PricewaterhouseCoopers, Societe Generale Bank Serbia, U.S. Steel Serbia, Vip mobile, Serbian State Lottery, Ernst&#38;Young, Eurobank EFG and Bank Intesa.

Facebook Page: V Studio
— ShareThis


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Art Direction &#38; Design: Vjeko Sumic (V Studio)
Project Management: Smart Kolektiv 
</description>
		
		<excerpt>Project: B5 Brochure for a CSR event  Client: FPL Serbia &#38; Smart Kolektiv  Project Management: Smart Kolektiv  Project Year: Winter 2012/ 2013   The Business...</excerpt>

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	<item>
		<title>RAJAC WINERY</title>
				
		<link>http://www.vsumic.com/RAJAC-WINERY</link>

		<comments>http://www.vsumic.com/following/vsumic.com/RAJAC-WINERY</comments>

		<pubDate>Tue, 04 Jun 2013 08:02:20 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Branding, Label Design, Pitch]]></category>

		<guid isPermaLink="false">5680217</guid>

		<description>Project: Rajac Winery Branding Pitch
Client: Rajac Winery
Project Management: Design HUB ISKRA
Project Year: Spring 2013

A Brand RAJ Pitch for a small vinery RAJAC WINERY in the East part of Serbia in the village RAJAC. The Brand name for the wine is RAJ (in translation: Heaven). Village Rajac is famous for its great number of sunny days (about 200) and very suitable conditions for farming grapes. 

&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Boca-Ruka_640.jpg" width="640" height="1101" width_o="1000" height_o="1720" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Boca-Ruka_o.jpg" data-mid="31053415"  border="0" align="left"/&#62;

Logotype Design 
The inspiration and typography for the RAJAC WINERY logotype is rooted in the early works of Nikolas Jenson. A French typecutter who lived in Venice in the 1490. His typography echoes the spirit of the early Renaissances letters, the fluid strokes, hand flowing shaped letters. The typeface is crafted with care and precision.

&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_03_640.jpg" width="640" height="453" width_o="1169" height_o="827" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_03_o.jpg" data-mid="31053158"  border="0" align="left"/&#62;&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_02_640.jpg" width="640" height="453" width_o="1169" height_o="827" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_02_o.jpg" data-mid="31053181"  border="0" align="left"/&#62;

RAJ Brand Letters 
The RAJ  logo has been drawn so the letters appear as if were printed on paper, and give a hand crafted feel, a look of family trade. The letters are devoted of mechanical precision, minimalism and cold mathematical look.

&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_04_640.jpg" width="640" height="453" width_o="1169" height_o="827" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_04_o.jpg" data-mid="31053183"  border="0" align="left"/&#62;&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_05_640.jpg" width="640" height="453" width_o="1169" height_o="827" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Logo-Elements_05_o.jpg" data-mid="31053186"  border="0" align="left"/&#62;

Label Design 
COLOR: The colour pick is a vibrant combination of rich red colour with a touch of violet so the finish hue is red with a wine flavor to carry. PAPER: Paper Via Linen is a subtle embossed linen patterned paper. The paper has a finish touch which gives him the feeling of smooth but embossed paper with flowing lines. 

&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Label_01_Front_640.jpg" width="640" height="1068" width_o="1200" height_o="2003" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Label_01_Front_o.jpg" data-mid="31053547"  border="0" align="left"/&#62;&#60;img src="http://payload169.cargocollective.com/1/2/79394/5680217/Label_01_B_Front02_640.jpg" width="640" height="1068" width_o="1200" height_o="2003" src_o="http://payload169.cargocollective.com/1/2/79394/5680217/Label_01_B_Front02_o.jpg" data-mid="31053792"  border="0" align="left"/&#62;

Behind Rajac Winery there isn't just a exclusively desire to start a family business and earnings, but also the desire to help a depressed area, to revitalize, popularize and recover, as well as to take advantage of the capacity available of East Serbia (earth, sun, historical / tourist sites, indigenous variety ...).

Facebook Page: V Studio
— ShareThis


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Art Direction &#38; Design: Vjeko Sumic (V Studio)
Project Management: Design HUB ISKRA
Photography: Vjeko Sumic
Typefaces: Jenson Pro  </description>
		
		<excerpt>Project: Rajac Winery Branding Pitch Client: Rajac Winery Project Management: Design HUB ISKRA Project Year: Spring 2013  A Brand RAJ Pitch for a small vinery RAJAC...</excerpt>

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	</item>
		
		
	<item>
		<title>THE GOOD BAG (DobraTorba)</title>
				
		<link>http://www.vsumic.com/THE-GOOD-BAG-DobraTorba</link>

		<comments>http://www.vsumic.com/following/vsumic.com/THE-GOOD-BAG-DobraTorba</comments>

		<pubDate>Thu, 23 May 2013 07:34:31 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Art Direction, Campaign, Web]]></category>

		<guid isPermaLink="false">5620166</guid>

		<description>Project: DobraTorba Campaign (Good Bag Campaign)
Client: Smart Kolektiv Belgrade
Project Management: Smart Kolektiv
Project Year: Spring 2013

The Good Bag Campaign (Dobra Torba) is a product with social and economical benefits for the empowerment of women is Serbia. The key behind the branding is to evoke a strong and easy readable communication. The Bands and symbols are used to communicate the positive and social aspect of the Good Bag project. The Good Bag is better because it represents emancipation accomplished and not only imagined.

The Good Bag is the result of a project initiated by Smart Kolektiv committed to the economic empowerment of women as one of the key prerequisites for the development of society as a whole and establishing higher human rights standards. Countless examples worldwide prove that the more women are economically empowered, the society suffers less poverty, gender inequality and backwardness.

&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_01_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_01_o.jpg" data-mid="30581720"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_02_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_02_o.jpg" data-mid="30581724"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_03_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_03_o.jpg" data-mid="30581725"  border="0" align="left"/&#62;

Logotype &#38; DT Symbols
The idea of a logotype came from the inspiration od the Good Bag (Dobra Torba) model. As seen in the pictures above the model od the Good Bag gives two designs in one and the "turning" of the bag inside-out yields anothe BIGGER bag capable of storing more inside. So the logotype comunicates the idea of:
"Any way you turn it: Its a Good Bag (Dobra Torba)"
&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Logo_01_640.jpg" width="640" height="410" width_o="1000" height_o="640" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Logo_01_o.jpg" data-mid="30581781"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Logo03_640.jpg" width="640" height="410" width_o="1000" height_o="640" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Logo03_o.jpg" data-mid="30581784"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Keper_01_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Keper_01_o.jpg" data-mid="30581837"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Keper_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Keper_o.jpg" data-mid="30581840"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Branding_DT_640.jpg" width="640" height="380" width_o="1000" height_o="594" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Branding_DT_o.jpg" data-mid="30581844"  border="0" align="left"/&#62;
The Good Bag Label Design
&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etiketa_06_640.jpg" width="640" height="340" width_o="940" height_o="500" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etiketa_06_o.jpg" data-mid="30581864"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etiketa_05_640.jpg" width="640" height="412" width_o="1000" height_o="643" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etiketa_05_o.jpg" data-mid="30581867"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etikete_640.jpg" width="640" height="550" width_o="1000" height_o="860" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/DT_Etikete_o.jpg" data-mid="30581868"  border="0" align="left"/&#62;
 The Good Bag Webpage Design
Link: http:www.dobratorba.rs
&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Web_00_640.jpg" width="640" height="524" width_o="1000" height_o="818" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Web_00_o.jpg" data-mid="30581975"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Web_01_640.jpg" width="640" height="711" width_o="1000" height_o="1111" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Web_01_o.jpg" data-mid="30582266"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Web_02_640.jpg" width="640" height="711" width_o="1000" height_o="1111" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Web_02_o.jpg" data-mid="30582267"  border="0" align="left"/&#62;
The Good Bag (DobraTorba) in Action 
&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_04_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_04_o.jpg" data-mid="30582449"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_06_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_06_o.jpg" data-mid="30582454"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_07_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/Torba_Presentation_07_o.jpg" data-mid="30582456"  border="0" align="left"/&#62;&#60;img src="http://payload166.cargocollective.com/1/2/79394/5620166/ThankYou_640.jpg" width="640" height="204" width_o="1000" height_o="319" src_o="http://payload166.cargocollective.com/1/2/79394/5620166/ThankYou_o.jpg" data-mid="30582505"  border="0" align="left"/&#62;
About the Project Good Bag
The Good Bag is better because it's one of a kind – both as a bag and as an example of social entrepre-neurship in Serbia. It's made by unemployed women gathered around several associations from all over the country, and the entire income made from the sale is going straight into their hands. Beside the economic empowerment of women trapped in a difficult social situation, the Good Bag is also important as a visible evidence of the recognized potential of those becoming more and more invisible.

Original domestic design, hand–made production and universal values – that is what you support by buying the Good Bag. Plus, you are getting a bag that is unique, beautiful, long–lasting and suitable for every occa-sion. These branded promotional bags are ideal for an efficient and innovative business promotional gift. The Good Bag is better because it represents emancipation accomplished and not only imagined.
Facebook Page: V Studio
— ShareThis


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Art Direction &#38; Design: Vjeko Sumic (V Studio)
Creative Director: Radovan Kupres
Project Leader &#38; Management: Smart Kolektiv
GoodBag Designers: Zorana Stojanović, Marko Ćerketa &#38; Bojan Jovanović
Photography: Marina Perović &#38; Vjeko Sumic
Typefaces: Garamond Pro (Text) &#38; Frutiger Next (Disply) </description>
		
		<excerpt>Project: DobraTorba Campaign (Good Bag Campaign) Client: Smart Kolektiv Belgrade Project Management: Smart Kolektiv Project Year: Spring 2013  The Good Bag Campaign...</excerpt>

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		<media:thumbnail url="http://payload166.cargocollective.com/1/2/79394/5620166/prt_1369216644.jpg" />

	</item>
		
		
	<item>
		<title>"URADI NESTO" — CAMPAIGN</title>
				
		<link>http://www.vsumic.com/URADI-NESTO-CAMPAIGN</link>

		<comments>http://www.vsumic.com/following/vsumic.com/URADI-NESTO-CAMPAIGN</comments>

		<pubDate>Fri, 28 Sep 2012 06:38:38 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Campaign, Art Direction, Design, Typography]]></category>

		<guid isPermaLink="false">2937628</guid>

		<description>— Visual Identity and Campaign "Uradi Nesto" – Do Something for Telekom Serbia&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_03_640.jpg" width="640" height="348" width_o="1000" height_o="543" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_03_o.jpg" data-mid="21805060"  border="0" align="left"/&#62;Competition "Do Something!" (URADI NESTO) is designed to allow citizens to do something about what they believe and what also contributes to its positive change in the community where they live. In keeping with the innovative approach to corporate philanthropy, "Telekom Srbija" has offered a platform Do something! as a mechanism for long-term support civic activism in Serbia through the use of new media and to motivate people to fight for their ideas. Video of "Do Something" Campaign can be viewed on VIMEO, as well as other videos of wining entries.

The idea behind the art direction was a provocative campaign with strong typographic elements, clean color contrast and easily recognized elements on print and web. As this was primary a web campaign the logo-type was incorporated in numerous publications, web ads, banners, portals, adverts and articles. So the UN logotype had to be adaptable in dimensions and horizontal / vertical scale.

Logotpye &#38; Brand Elements &#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity05_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity05_o.jpg" data-mid="26742521"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity04_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity04_o.jpg" data-mid="26742511"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity_640.jpg" width="640" height="384" width_o="1000" height_o="600" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity_o.jpg" data-mid="21804508"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity02_640.jpg" width="640" height="512" width_o="1000" height_o="800" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_identity02_o.jpg" data-mid="21804621"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_06_640.jpg" width="640" height="390" width_o="1000" height_o="610" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_06_o.jpg" data-mid="21805097"  border="0" align="left"/&#62;
Print Campaign &#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_05_640.jpg" width="640" height="464" width_o="1000" height_o="725" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_05_o.jpg" data-mid="21805182"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_08_640.jpg" width="640" height="960" width_o="667" height_o="1000" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_08_o.jpg" data-mid="21805196"  border="0" align="left"/&#62;
BigPrint / City Campaign &#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_17_640.jpg" width="640" height="562" width_o="1000" height_o="878" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_17_o.jpg" data-mid="21805256"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_18_640.jpg" width="640" height="562" width_o="1000" height_o="878" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_18_o.jpg" data-mid="21805262"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN22_640.jpg" width="640" height="906" width_o="1299" height_o="1839" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN22_o.jpg" data-mid="21805323"  border="0" align="left"/&#62;

The web page www.uradinesto.rs will be the starting point of the competition. Any individual, organizations or institutions that propose projects to improve the living conditions of its environment, improvement of infrastructure, social inclusion, culture, education, and win the most votes on the website uradinesto.rs will get the necessary funds to carry out their ideas.

Web Page "Do Sometring" (Uradi Nesto Campaign)&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN19_640.jpg" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN19_o.jpg" data-mid="21805736"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN19a_640.jpg" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN19a_o.jpg" data-mid="21805739"  border="0" align="left"/&#62;

Assecories "Do Something" (Uradi Nesto Campaign)&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_10_640.jpg" width="640" height="431" width_o="1000" height_o="674" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_10_o.jpg" data-mid="21805398"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_13_640.jpg" width="640" height="427" width_o="1000" height_o="667" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_13_o.jpg" data-mid="21805412"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_14_640.jpg" width="640" height="742" width_o="862" height_o="1000" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_14_o.jpg" data-mid="21805417"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/79394/2937628/UN_16_640.jpg" width="640" height="428" width_o="1000" height_o="668" src_o="http://payload31.cargocollective.com/1/2/79394/2937628/UN_16_o.jpg" data-mid="21805436"  border="0" align="left"/&#62;

During the 4 months of the project, 105 ideas were submitted through the portal www.uradinesto.rs, chosen by public vote, nine, whose realization, with the financial support of Telekom Srbija, will significantly contribute to improving the quality of life in local communities. Entries came from 45 cities in Serbia, and the best projects won over half a million votes.

Facebook Page: V Studio
— ShareThis


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Art Direction &#38; Design: V Studio
Project Leader: SmartKolektiv
Client: Telekom Serbia</description>
		
		<excerpt>— Visual Identity and Campaign "Uradi Nesto" – Do Something for Telekom SerbiaCompetition "Do Something!" (URADI NESTO) is designed to allow citizens to do...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload31.cargocollective.com/1/2/79394/2937628/prt_1360967004.jpg" />

	</item>
		
		
	<item>
		<title>TOWN TWINNING BROCHURE</title>
				
		<link>http://www.vsumic.com/TOWN-TWINNING-BROCHURE</link>

		<comments>http://www.vsumic.com/following/vsumic.com/TOWN-TWINNING-BROCHURE</comments>

		<pubDate>Tue, 28 Feb 2012 12:31:05 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Brochure, Layout Design, Magazine, Type, Grid]]></category>

		<guid isPermaLink="false">987006</guid>

		<description>— Croatian Town Twinning programe brochure by UORHThis two language brochure acts as a study on Croatian Town twinning program and their relationship with the neighborhood European tows. The motif for the cover pages suits the text which is talking about the different relationship between municipals, their bonds and status among each other. Abstract shapes with analogue colors were used to connote the municipalities. 
&#60;img src="http://payload.cargocollective.com/1/2/79394/987006/05.jpg" width="640" height="429" width_o="640" height_o="429" src_o="http://payload.cargocollective.com/1/2/79394/987006/05_o.jpg" data-mid="14755942"  border="0" align="left"/&#62;
This Project required the use of a small palette of colors. The challenge was to find a way to bring some life into the brochure with interesting illustrations and full-spread picture pages.
&#60;img src="http://payload.cargocollective.com/1/2/79394/987006/03.jpg" width="640" height="363" width_o="640" height_o="363" src_o="http://payload.cargocollective.com/1/2/79394/987006/03_o.jpg" data-mid="14755940"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/987006/02.jpg" width="640" height="472" width_o="640" height_o="472" src_o="http://payload.cargocollective.com/1/2/79394/987006/02_o.jpg" data-mid="14755937"  border="0" align="left"/&#62;
The whole brochure is divided into chapters with each chapter having its own color and different informations about different municipalities. The chapters are followed with BW images.
&#60;img src="http://payload.cargocollective.com/1/2/79394/987006/04.jpg" width="640" height="462" width_o="640" height_o="462" src_o="http://payload.cargocollective.com/1/2/79394/987006/04_o.jpg" data-mid="14755941"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/987006/01.jpg" width="640" height="702" width_o="640" height_o="702" src_o="http://payload.cargocollective.com/1/2/79394/987006/01_o.jpg" data-mid="14755934"  border="0" align="left"/&#62;
This project was executed as a part of a larger ongoing design for the UORH client. You can view some other publications for the same client at MANUAL COOPERATION.
Facebook Page: V Studio
— ShareThis


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Art Direction &#38; Design: Vjeko Sumic</description>
		
		<excerpt>— Croatian Town Twinning programe brochure by UORHThis two language brochure acts as a study on Croatian Town twinning program and their relationship with the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/79394/987006/prt_1318448372.jpg" />

	</item>
		
		
	<item>
		<title>BMK BROCHURE</title>
				
		<link>http://www.vsumic.com/BMK-BROCHURE</link>

		<comments>http://www.vsumic.com/following/vsumic.com/BMK-BROCHURE</comments>

		<pubDate>Sat, 28 Jan 2012 04:28:02 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Brochure, Illustrations, Vector, Publication]]></category>

		<guid isPermaLink="false">2693151</guid>

		<description>— Brochure for the project B a Man. A regional social project.&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK02.jpg" width="640" height="490" width_o="640" height_o="490" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK02_o.jpg" data-mid="13650243"  border="0" align="left"/&#62;An Illustrated Brochure for the project "Be a man". The brochure style was incorporated in the existing visual standards of the "B a man" Campaign. The Translation on the Cover of the Brochure reads: "B a man - read the brochure". The theme of the illustrations and the general text in the brochure talks about gender rights, emancipations of young males between  the age of 13 - 18. It talks about peer pressure, relationship between young males and general non-violence approach to communication through a set of illustrations and character design.
— ShareThis


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&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK01.jpg" width="640" height="446" width_o="640" height_o="446" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK01_o.jpg" data-mid="13650235"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK03.jpg" width="640" height="470" width_o="640" height_o="470" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK03_o.jpg" data-mid="13650244"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK04.jpg" width="640" height="490" width_o="640" height_o="490" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK04_o.jpg" data-mid="13650246"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK05.jpg" width="640" height="394" width_o="640" height_o="394" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK05_o.jpg" data-mid="13650248"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK06.jpg" width="640" height="423" width_o="640" height_o="423" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK06_o.jpg" data-mid="13650250"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/2/79394/2693151/BMK08.jpg" width="640" height="398" width_o="640" height_o="398" src_o="http://payload19.cargocollective.com/1/2/79394/2693151/BMK08_o.jpg" data-mid="13650252"  border="0" align="left"/&#62;

In an effort to easily communicate the hard moral lessons of the brochure, text and the style was adopted to be closer in "their" language. Text is short and simple, design style and illustrations are following the esthetics available to young males and tries to incorporate a good deal of moral lessons and advices through the characters that experience different every day situations.

—

Art Direction &#38; Design: Vjeko Sumic Design Studio
Illustrations: Aleksandar Savic
Client: Smartkolektiv (CARE International)</description>
		
		<excerpt>— Brochure for the project B a Man. A regional social project.An Illustrated Brochure for the project "Be a man". The brochure style was incorporated in the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload19.cargocollective.com/1/2/79394/2693151/prt_1327746412.jpg" />

	</item>
		
		
	<item>
		<title>MANUAL COOPERATING</title>
				
		<link>http://www.vsumic.com/MANUAL-COOPERATING</link>

		<comments>http://www.vsumic.com/following/vsumic.com/MANUAL-COOPERATING</comments>

		<pubDate>Sun, 22 Jan 2012 04:16:38 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Book, publication, handbook, green]]></category>

		<guid isPermaLink="false">2650673</guid>

		<description>This handbook is mainly taking about the cooperative working between the local municipalities, their relationship, mutual benefits, and terms of working together. The client and the main organizer of the project and the publication is UORH - Croatia. The Cover page is showing in an abstract way the various connections between different municipalities and the way they are interconnected. The inside pages are following on the elegant and transparent design.

&#60;img src="http://payload17.cargocollective.com/1/2/79394/2650673/Cover_640.jpg" width="640" height="480" width_o="700" height_o="525" src_o="http://payload17.cargocollective.com/1/2/79394/2650673/Cover_o.jpg" data-mid="13419981"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/2/79394/2650673/InsidePages00_640.jpg" width="640" height="503" width_o="700" height_o="550" src_o="http://payload17.cargocollective.com/1/2/79394/2650673/InsidePages00_o.jpg" data-mid="13419983"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/2/79394/2650673/InsidePages01_640.jpg" width="640" height="503" width_o="700" height_o="550" src_o="http://payload17.cargocollective.com/1/2/79394/2650673/InsidePages01_o.jpg" data-mid="13419985"  border="0" align="left"/&#62;

—

Author: Vjeko Sumic
Client: UORH - Croatia

ShareThis


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</description>
		
		<excerpt>This handbook is mainly taking about the cooperative working between the local municipalities, their relationship, mutual benefits, and terms of working together....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload17.cargocollective.com/1/2/79394/2650673/prt_1327177628.jpg" />

	</item>
		
		
	<item>
		<title>VARIOUS ILLUSTRATIONS </title>
				
		<link>http://www.vsumic.com/VARIOUS-ILLUSTRATIONS</link>

		<comments>http://www.vsumic.com/following/vsumic.com/VARIOUS-ILLUSTRATIONS</comments>

		<pubDate>Thu, 13 Oct 2011 05:42:03 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Illustrations, Studies, Personal, Exhibitions]]></category>

		<guid isPermaLink="false">2140123</guid>

		<description>These are various illustrations, studies and projects that did not make the final selection. Some of the projects here are a starting works of some unfinished series, practices and various ideas. I value them and believe they are worth showing. You can see the whole set of them at my FLICKR page.
&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/02_VjekoSumic_Thoughts.jpg" width="600" height="840" width_o="600" height_o="840" src_o="http://payload.cargocollective.com/1/2/79394/2140123/02_VjekoSumic_Thoughts_o.jpg" data-mid="10692314"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/Oposum_GlobalWarming.jpg" width="600" height="840" width_o="600" height_o="840" src_o="http://payload.cargocollective.com/1/2/79394/2140123/Oposum_GlobalWarming_o.jpg" data-mid="10692359"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/13TH_monthPOSTER.jpg" width="600" height="840" width_o="600" height_o="840" src_o="http://payload.cargocollective.com/1/2/79394/2140123/13TH_monthPOSTER_o.jpg" data-mid="10692153"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/Morpf.jpg" width="600" height="840" width_o="600" height_o="840" src_o="http://payload.cargocollective.com/1/2/79394/2140123/Morpf_o.jpg" data-mid="10692154"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/TreeUp_TreeDown.jpg" width="600" height="857" width_o="600" height_o="857" src_o="http://payload.cargocollective.com/1/2/79394/2140123/TreeUp_TreeDown_o.jpg" data-mid="10692180"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/79394/2140123/Hugo_VjekoSumic_resize.jpg" width="600" height="840" width_o="600" height_o="840" src_o="http://payload.cargocollective.com/1/2/79394/2140123/Hugo_VjekoSumic_resize_o.jpg" data-mid="10692487"  border="0" align="left"/&#62;

</description>
		
		<excerpt>These are various illustrations, studies and projects that did not make the final selection. Some of the projects here are a starting works of some unfinished...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/79394/2140123/prt_1318502513.jpg" />

	</item>
		
		
	<item>
		<title>TELENOR ILLUSTRATION</title>
				
		<link>http://www.vsumic.com/TELENOR-ILLUSTRATION</link>

		<comments>http://www.vsumic.com/following/vsumic.com/TELENOR-ILLUSTRATION</comments>

		<pubDate>Wed, 12 Oct 2011 14:19:56 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Telenor Illustration 2012, Art Center]]></category>

		<guid isPermaLink="false">2131477</guid>

		<description>— Illustration for the Telenor Art FoundationThe works will be printed and exhibited in the TELENOR building in Belgrade. The Telenor Foundation wishes to support the development of cultural and art production and the art market, and encourage artists, particularly young artists, to continue working in Serbia. The Foundation launches and supports activities that contribute to the development and improvement of cultural life throughout Serbia and the decentralization of cultural production. It organizes competitions, exhibitions and other cultural events.

&#60;img src="http://payload.cargocollective.com/1/2/79394/2131477/Telenor_Martaon01.jpg" width="640" height="700" width_o="640" height_o="700" src_o="http://payload.cargocollective.com/1/2/79394/2131477/Telenor_Martaon01_o.jpg" data-mid="13596702"  border="0" align="left"/&#62;Marathon Illustration 01
&#60;img src="http://payload.cargocollective.com/1/2/79394/2131477/Telenor_Martaon_02.jpg" width="640" height="700" width_o="640" height_o="700" src_o="http://payload.cargocollective.com/1/2/79394/2131477/Telenor_Martaon_02_o.jpg" data-mid="13596701"  border="0" align="left"/&#62;Marathon Illustration 02The Idea &#38; Requirements:
These two pieces are a visual representation on the theme Marathon &#38; Endurance. The task was to visually illustrate those two motives on canvas. Illustrations are made for the 2012 olympic games, so the connotation on the games is also an important aspect.

The Execution:
The first piece is representing the first runner of the marathon, the Pheidippides, a messenger from the Battle of Marathon. He is carrying his message running from mountain Penteli.

The second piece is a view on the marathon runner going throughout time and space without change as the distance for a marathon has not changed in the first time it was set. The distance is 42.195 km.

Facebook Page: V Studio
— ShareThis


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Author: Vjeko Sumic
Client: TELENOR SERBIA
Year: 2011
</description>
		
		<excerpt>— Illustration for the Telenor Art FoundationThe works will be printed and exhibited in the TELENOR building in Belgrade. The Telenor Foundation wishes to support...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/79394/2131477/prt_1318447501.jpg" />

	</item>
		
		
	<item>
		<title>LOGOTYPES 2012-2013</title>
				
		<link>http://www.vsumic.com/LOGOTYPES-2012-2013</link>

		<comments>http://www.vsumic.com/following/vsumic.com/LOGOTYPES-2012-2013</comments>

		<pubDate>Tue, 28 Jun 2011 10:26:22 +0000</pubDate>

		<dc:creator>Vjeko Sumic — Design &#38; Art Direction</dc:creator>
		
		<category><![CDATA[Logo, Logo Design, Logotypes, Design]]></category>

		<guid isPermaLink="false">1654850</guid>

		<description>These are a collection of logotypes I did in the years of 2010-2012. The logotypes are mainly of commercial purpose and were followed by a series of print &#38; web publications with some expanded visual campaign. Some of the logotypes are for a specific project with a more elaborate campaign which you can see in some of the featured project on my portfolio. The featured logotype in a large number use my own custom made typography.
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Author &#38; Designer: Vjeko Sumic
</description>
		
		<excerpt>These are a collection of logotypes I did in the years of 2010-2012. The logotypes are mainly of commercial purpose and were followed by a series of print &#38; web...</excerpt>

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