http://cargocollective.com Veronica Kraus Mon, 23 Apr 2012 23:51:49 +0000 http://cargocollective.com en http://cargocollective.com/veronicakraus/TypeCon http://cargocollective.com/veronicakraus/following/veronicakraus/TypeCon Mon, 23 Apr 2012 23:51:49 +0000 Veronica Kraus 3218319 TypeCon is an annual conference put on by The Society of Typographic Aficionados (SOTA). For TypeCon 2011: Surge in New Orleans, I designed an event program as well as a poster + postcard mailer set promoting one of the workshops held at the conference. The cover of the program was designed to reflect the surge theme by incorporating electrified, forward-moving type, while the internal layouts were kept typographically modest for the sake of legibility (and the sanity of the aficionados in attendance). <img src="http://payload45.cargocollective.com/1/3/103803/3218319/SurgeBook_cover_750.jpg" width="750" height="305" width_o="750" height_o="305" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/SurgeBook_cover_o.jpg" data-mid="16712075" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/cover-surge_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/cover-surge_o.jpg" data-mid="16745570" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/tp01-programoverview_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/tp01-programoverview_o.jpg" data-mid="16745575" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/bdy01-programoverview_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/bdy01-programoverview_o.jpg" data-mid="16745581" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/tp02-workshops_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/tp02-workshops_o.jpg" data-mid="16745584" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/bdy02-workshops_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/bdy02-workshops_o.jpg" data-mid="16745586" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/tp03-mainprogram_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/tp03-mainprogram_o.jpg" data-mid="16745589" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/bdy03-mainprogram1_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/bdy03-mainprogram1_o.jpg" data-mid="16745591" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/bdy04-mainprogram2_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/bdy04-mainprogram2_o.jpg" data-mid="16745595" border="0" align="left"/> As a promotional spotlight for the "Film Title Design" workshop, a poster + postcard mailer set was designed in the traditional style of a 1930's film title screen. <img src="http://payload45.cargocollective.com/1/3/103803/3218319/FTD--Collateral_750.jpg" width="750" height="700" width_o="750" height_o="700" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/FTD--Collateral_o.jpg" data-mid="16745041" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/FTD-Mailers_750.jpg" width="750" height="700" width_o="750" height_o="700" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/FTD-Mailers_o.jpg" data-mid="16741400" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/3/103803/3218319/FTD-Detail_750.jpg" width="750" height="700" width_o="750" height_o="700" src_o="http://payload45.cargocollective.com/1/3/103803/3218319/FTD-Detail_o.jpg" data-mid="16741399" border="0" align="left"/> TypeCon is an annual conference put on by The Society of Typographic Aficionados (SOTA). For TypeCon 2011: Surge in New Orleans, I designed an event program as well... http://cargocollective.com/veronicakraus/Connie-s-Candies http://cargocollective.com/veronicakraus/following/veronicakraus/Connie-s-Candies Sat, 21 Apr 2012 19:24:29 +0000 Veronica Kraus 2966350 Connie's Candies is a candy company inspired by my grandmother and her adoration of sweets. As its first confectionary creation, Connie's Candies transformed the mallomar cookie into a candy bar to make Mallobar, complete with Connie's famous words on the label, "Ya wanna mallobar?" <img src="http://payload33.cargocollective.com/1/3/103803/2966350/CC-logo_750.jpg" width="750" height="200" width_o="750" height_o="200" src_o="http://payload33.cargocollective.com/1/3/103803/2966350/CC-logo_o.jpg" data-mid="17189603" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966350/Mallobar-Labels_750.jpg" width="750" height="560" width_o="750" height_o="560" src_o="http://payload33.cargocollective.com/1/3/103803/2966350/Mallobar-Labels_o.jpg" data-mid="17190713" border="0" align="left"/> Connie's Candies is a candy company inspired by my grandmother and her adoration of sweets. As its first confectionary creation, Connie's Candies transformed the... http://cargocollective.com/veronicakraus/SpiritAir http://cargocollective.com/veronicakraus/following/veronicakraus/SpiritAir Tue, 03 Apr 2012 15:12:26 +0000 Veronica Kraus 2966408 SpiritAir is a conceptual rebrand of Spirit Airlines, an ultra-low cost airline that serves vacation destinations in the North, Central and Latin Americas. The rebrand aims to appeal to young, adventurous travelers ages18-24, an age bracket that was not being reached. <img src="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritLogo_750.jpg" width="750" height="150" width_o="750" height_o="150" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritLogo_o.jpg" data-mid="16972964" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritAirplane_750.jpg" width="750" height="545" width_o="750" height_o="545" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritAirplane_o.jpg" data-mid="17046886" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-BoardingPasses_750.jpg" width="750" height="600" width_o="750" height_o="600" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-BoardingPasses_o.jpg" data-mid="17056868" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-TagonLuggage_750.jpg" width="750" height="495" width_o="750" height_o="495" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-TagonLuggage_o.jpg" data-mid="17055352" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit_FF-cards_750.jpg" width="750" height="500" width_o="750" height_o="500" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit_FF-cards_o.jpg" data-mid="17053770" border="0" align="left"/> The new SpiritAir website has a friendlier, more easily navigable interface that aims to simplify the booking process and remove the daunting nature associated with planning, booking, and traveling in general. <img src="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-website_in_window_750.jpg" width="750" height="681" width_o="750" height_o="681" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/Spirit-website_in_window_o.jpg" data-mid="17191530" border="0" align="left"/> The SpiritAir app is capable of handling nearly every function that the website offers. Example screens: <img src="http://payload33.cargocollective.com/1/3/103803/2966408/App02_750.jpg" width="750" height="750" width_o="750" height_o="750" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/App02_o.jpg" data-mid="16974558" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966408/App03_750.jpg" width="750" height="750" width_o="750" height_o="750" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/App03_o.jpg" data-mid="16974559" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966408/App04_750.jpg" width="750" height="750" width_o="750" height_o="750" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/App04_o.jpg" data-mid="16974560" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966408/App05_750.jpg" width="750" height="750" width_o="750" height_o="750" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/App05_o.jpg" data-mid="16974563" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966408/App06_750.jpg" width="750" height="750" width_o="750" height_o="750" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/App06_o.jpg" data-mid="16974567" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritMagazineAd_750.jpg" width="750" height="563" width_o="750" height_o="563" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritMagazineAd_o.jpg" data-mid="17053525" border="0" align="left"/> In order to increase exposure and educate the masses (particularly the college-aged) about SpiritAir's ultra low fares, brand ambassadors would deck themselves out in SpiritAir t-shirts and drive around in the SpiritMobile. Note: the SpiritMobile has not been tested in the skies. <img src="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritTshirts_750.jpg" width="750" height="282" width_o="750" height_o="282" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritTshirts_o.jpg" data-mid="17048317" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritVehicle_750.png" width="750" height="388" width_o="750" height_o="388" src_o="http://payload33.cargocollective.com/1/3/103803/2966408/SpiritVehicle_o.png" data-mid="17048626" border="0" align="left"/> SpiritAir is a conceptual rebrand of Spirit Airlines, an ultra-low cost airline that serves vacation destinations in the North, Central and Latin Americas. The... http://cargocollective.com/veronicakraus/Desire-Path http://cargocollective.com/veronicakraus/following/veronicakraus/Desire-Path Thu, 08 Mar 2012 15:10:44 +0000 Veronica Kraus 2966399 Desire Path produces clothing and equipment geared towards the outdoor adventurer. A desire path (or desire line) is an eroded path that is created by people continuously venturing off the designated trail [example]. Desire Path designs products for those bold and infinitely curious people who love to explore nature and blaze their own trails. <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DesirePathLogo_750.jpg" width="750" height="200" width_o="750" height_o="200" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DesirePathLogo_o.jpg" data-mid="16933087" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-Tag_750.jpg" width="750" height="550" width_o="750" height_o="550" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-Tag_o.jpg" data-mid="17187847" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-chest_750.jpg" width="750" height="550" width_o="750" height_o="550" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-chest_o.jpg" data-mid="17187844" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-wrist_750.jpg" width="750" height="550" width_o="750" height_o="550" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/JacketDetail-wrist_o.jpg" data-mid="17187848" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DP-bags-GB_750.jpg" width="750" height="323" width_o="750" height_o="323" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DP-bags-GB_o.jpg" data-mid="17225428" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DP-Web_750.jpg" width="750" height="487" width_o="750" height_o="487" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DP-Web_o.jpg" data-mid="17188889" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DP-MagAds-Tilt_750.jpg" width="750" height="589" width_o="750" height_o="589" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DP-MagAds-Tilt_o.jpg" data-mid="17406250" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DP-WaterBottleSet_750.jpg" width="750" height="529" width_o="750" height_o="529" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DP-WaterBottleSet_o.jpg" data-mid="17187843" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966399/DP-NewStationery750_750.jpg" width="750" height="500" width_o="750" height_o="500" src_o="http://payload33.cargocollective.com/1/3/103803/2966399/DP-NewStationery750_o.jpg" data-mid="17217728" border="0" align="left"/> Desire Path produces clothing and equipment geared towards the outdoor adventurer. A desire path (or desire line) is an eroded path that is created by people... http://cargocollective.com/veronicakraus/Famme-Campa http://cargocollective.com/veronicakraus/following/veronicakraus/Famme-Campa Thu, 08 Mar 2012 15:10:43 +0000 Veronica Kraus 2966403 Famme Campà, Italian for Let me live, is a traditional limoncello with a modern appeal. It is made in Sorrento, Italy (the birthplace of limoncello) and distributed worldwide. The name comes from a line in the song "Torna A Surriento," a much-adored classic that captures the carefree spirit of coastal Italians. <img src="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaLabel-L_750.jpg" width="750" height="510" width_o="750" height_o="510" src_o="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaLabel-L_o.jpg" data-mid="16933629" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaLabel-A_750.jpg" width="750" height="510" width_o="750" height_o="510" src_o="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaLabel-A_o.jpg" data-mid="16933628" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaBottles-Black_750.jpg" width="750" height="540" width_o="750" height_o="540" src_o="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaBottles-Black_o.jpg" data-mid="16990680" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaWeb_750.jpg" width="750" height="510" width_o="750" height_o="510" src_o="http://payload33.cargocollective.com/1/3/103803/2966403/FammeCampaWeb_o.jpg" data-mid="16933309" border="0" align="left"/> Famme Campà, Italian for Let me live, is a traditional limoncello with a modern appeal. It is made in Sorrento, Italy (the birthplace of limoncello) and... http://cargocollective.com/veronicakraus/Starling http://cargocollective.com/veronicakraus/following/veronicakraus/Starling Thu, 08 Mar 2012 15:10:43 +0000 Veronica Kraus 2966407 University Ave in St. Paul has seen a significant increase in storefront vacancies as a result of long-term light rail construction and road blockages along the Central Corridor line. Starling Project is a not-for-profit that links these vacancies to individuals and organizations on a month-to-month basis for an affordable rate. Design created in collaboration with Lindsay St. Clair and Ian O'Neill. Starling is still a blossoming project; more work will be posted as it is completed <img src="http://payload33.cargocollective.com/1/3/103803/2966407/StarlingLogo-750_750.jpg" width="750" height="125" width_o="750" height_o="125" src_o="http://payload33.cargocollective.com/1/3/103803/2966407/StarlingLogo-750_o.jpg" data-mid="17189679" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/3/103803/2966407/StarlingWeb-750_750.jpg" width="750" height="625" width_o="750" height_o="625" src_o="http://payload33.cargocollective.com/1/3/103803/2966407/StarlingWeb-750_o.jpg" data-mid="17189694" border="0" align="left"/> University Ave in St. Paul has seen a significant increase in storefront vacancies as a result of long-term light rail construction and road blockages along the...