http://cargocollective.com Tyler Townley Thu, 15 Nov 2012 22:42:34 +0000 http://cargocollective.com en http://cargocollective.com/tylertownley/WEATHER-ICONS http://cargocollective.com/tylertownley/following/tylertownley/WEATHER-ICONS Thu, 15 Nov 2012 22:42:34 +0000 Tyler Townley 1897727 <img src="http://payload.cargocollective.com/1/0/410/1897727/WH000.jpg" width="350" height="350" width_o="350" height_o="350" src_o="http://payload.cargocollective.com/1/0/410/1897727/WH000_o.jpg" data-mid="23579496" border="0" align="left"/>WEATHER ICONSART DIRECTION, ILLUSTRATION Within the complex assortment of native applications which were intended to ship with my research project was the weather app. I was not the lead designer but I did feel I could lend a hand in creating an icon library for the app. I partnered with our development team who lead the UX portion of the application and allowed me to venture off into my design corner to come up with a recommendation for the icons. Through research I found that many of the icon suites in use on digital platforms heavily favored conventional weather icon symbols (sunny/cloudy/rainy/etc). I felt these implementations were somewhat limited but none the less did the job of communicating basic weather conditions. I attempted to evolve the conventional icons by first communicating temperature then precipitation. These icons were built on a modular system where adding either the sun/moon/snowflake indicates temperature which in turn aids in describing the type of precipitation one may incur. Or maybe I was just fascinated by creating the many forms that rain takes here in Seattle? WEATHER ICONSART DIRECTION, ILLUSTRATION Within the complex assortment of native applications which were intended to ship with my research project was the weather... http://cargocollective.com/tylertownley/REAL-NETWORKS http://cargocollective.com/tylertownley/following/tylertownley/REAL-NETWORKS Thu, 15 Nov 2012 00:18:57 +0000 Tyler Townley 2136340 <img src="http://payload.cargocollective.com/1/0/410/2136340/RE001.jpg" width="350" height="348" width_o="350" height_o="348" src_o="http://payload.cargocollective.com/1/0/410/2136340/RE001_o.jpg" data-mid="23134097" border="0" align="left"/>REAL NETWORKS IDENTITY <img src="http://payload.cargocollective.com/1/0/410/2136340/real_logo_03.jpg" width="670" height="417" width_o="670" height_o="417" src_o="http://payload.cargocollective.com/1/0/410/2136340/real_logo_03_o.jpg" data-mid="10654342" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/410/2136340/RE012_1680.jpg" width="900" height="602" width_o="900" height_o="602" src_o="http://payload.cargocollective.com/1/0/410/2136340/RE012_o.jpg" data-mid="23544859" border="0" align="left"/> REAL NETWORKS IDENTITY http://cargocollective.com/tylertownley/ZAPD http://cargocollective.com/tylertownley/following/tylertownley/ZAPD Wed, 14 Nov 2012 23:40:49 +0000 Tyler Townley 4372167 <img src="http://payload103.cargocollective.com/1/0/410/4372167/ZP001_1680.jpg" width="900" height="700" width_o="900" height_o="700" src_o="http://payload103.cargocollective.com/1/0/410/4372167/ZP001_o.jpg" data-mid="23132987" border="0" align="left"/>ZAPD E-COMMERCE, UX, WEB<img src="http://payload103.cargocollective.com/1/0/410/4372167/ZP002_1680.jpg" width="900" height="1260" width_o="900" height_o="1260" src_o="http://payload103.cargocollective.com/1/0/410/4372167/ZP002_o.jpg" data-mid="23133044" border="0" align="left"/> ZAPD E-COMMERCE, UX, WEB http://cargocollective.com/tylertownley/4377012 http://cargocollective.com/tylertownley/following/tylertownley/4377012 Wed, 14 Nov 2012 23:39:23 +0000 Tyler Townley 4377012 <img src="http://payload103.cargocollective.com/1/0/410/4377012/MX000.jpg" width="350" height="350" width_o="350" height_o="350" src_o="http://payload103.cargocollective.com/1/0/410/4377012/MX000_o.jpg" data-mid="23163744" border="0" align="left"/> http://cargocollective.com/tylertownley/ZAPD-APPLICATION http://cargocollective.com/tylertownley/following/tylertownley/ZAPD-APPLICATION Wed, 14 Nov 2012 23:38:56 +0000 Tyler Townley 4441454 <img src="http://payload107.cargocollective.com/1/0/410/4441454/ZP010.jpg" width="350" height="781" width_o="350" height_o="781" src_o="http://payload107.cargocollective.com/1/0/410/4441454/ZP010_o.jpg" data-mid="24171031" border="0" align="left"/>ZAPD APPLICATION APPLICATION, iOS, UX ZAPD APPLICATION APPLICATION, iOS, UX http://cargocollective.com/tylertownley/DYMAXION-MAP http://cargocollective.com/tylertownley/following/tylertownley/DYMAXION-MAP Thu, 13 Sep 2012 23:23:03 +0000 Tyler Townley 2169712 <img src="http://payload.cargocollective.com/1/0/410/2169712/map_00.png" width="670" height="417" width_o="670" height_o="417" src_o="http://payload.cargocollective.com/1/0/410/2169712/map_00_o.png" data-mid="10834342" border="0" align="left"/>DYMAXION MAP ILLUSTRATION Maps are a personal interest of mine. But there is a basic issue with many maps when attempting to communicate scale due to a map's nature of being flat as opposed to a globe which is round. Decades ago Buckminster Fuller helped address that issue by creating the Dymaxion map which better represents spacial relations. I've utilized this method of cartography in my abstracted & stylized version. Example of a Dymaxion map: <img src="http://payload.cargocollective.com/1/0/410/2169712/Dymaxion_2003_animation_small1.gif" width="364" height="235" width_o="364" height_o="235" src_o="http://payload.cargocollective.com/1/0/410/2169712/Dymaxion_2003_animation_small1_o.gif" data-mid="10858586" border="0" align="left"/> Want to see a 1991 version? Of course you do. DYMAXION MAP ILLUSTRATION Maps are a personal interest of mine. But there is a basic issue with many maps when attempting to communicate scale due to a map's nature... http://cargocollective.com/tylertownley/Smooth-Moves http://cargocollective.com/tylertownley/following/tylertownley/Smooth-Moves Fri, 13 Jul 2012 00:43:56 +0000 Tyler Townley 3209658 <img src="http://payload45.cargocollective.com/1/0/410/3209658/SMTH_01.png" width="670" height="354" width_o="670" height_o="354" src_o="http://payload45.cargocollective.com/1/0/410/3209658/SMTH_01_o.png" data-mid="21630718" border="0" align="left"/> Identity - A start-up interested in getting people and their household items moved. Typical clients included those who were looking to transition out of urban settings and into something more 'relaxed'. unused concept... <img src="http://payload45.cargocollective.com/1/0/410/3209658/SMTH_02.png" width="670" height="194" width_o="670" height_o="194" src_o="http://payload45.cargocollective.com/1/0/410/3209658/SMTH_02_o.png" data-mid="21630750" border="0" align="left"/> (I found a similar concept online shortly after it's creation and opted to pursue another direction. Still nice though.) Identity - A start-up interested in getting people and their household items moved. Typical clients included those who were looking to transition out of urban... http://cargocollective.com/tylertownley/THE-CANNALYST http://cargocollective.com/tylertownley/following/tylertownley/THE-CANNALYST Sat, 14 Jan 2012 01:12:06 +0000 Tyler Townley 2136364 <img src="http://payload.cargocollective.com/1/0/410/2136364/CN002.jpg" width="326" height="306" width_o="326" height_o="306" src_o="http://payload.cargocollective.com/1/0/410/2136364/CN002_o.jpg" data-mid="23133260" border="0" align="left"/>THE CANNALYST IDENTITY So you want to sell weed? Legally?! Oh, well I can help with that (I'm not keen on doing design work promoting illegal activity from behind bars thx). The Cannalyst came to me with an idea and a request for a branding project the likes I had yet seen. The stakeholders vested in The Cannalyst wanted to bring cannabis to the masses in the north west coast of the United States (a location where marijuana is legal but only to those who it is prescribed by their doctor). Their idea was straight forward in that they wanted to dispel the tacky notion of weed culture (think Cheech & Chong crossed with Bob Marley topped with Snoop Dogg... no disrespect to any of these artists, but you get the idea) while not alienating themselves from their roots. They needed to be professional and put forth a respectable face as they vied for a spot amongst the legitimate cannabis authorities online. This mark was intended to be non-recognizable to those who might not be familiar with cannabis, but also instantly recognized in proper context. The overlapping abstracted shapes grow richer towards the center of the mark intended to showcase The Cannalyst's encouragement of an open forum. The symmetrical form promotes a sense of balance and trustfulness while the abstracted geometric forms work to communicate simplicity and exactitude. THE CANNALYST IDENTITY So you want to sell weed? Legally?! Oh, well I can help with that (I'm not keen on doing design work promoting illegal activity from behind... http://cargocollective.com/tylertownley/Line-Art http://cargocollective.com/tylertownley/following/tylertownley/Line-Art Fri, 05 Aug 2011 16:02:34 +0000 Tyler Townley 1817021 <img src="http://payload.cargocollective.com/1/0/410/1817021/lart-01.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-01_o.jpg" data-mid="9012527" border="0" align="left"/> Line Art IllustrationsIllustration - Lending cohesion to the body of work completed by my client (industrial designers) I created a style built from products previously brought to market. The group I partnered with has worked in tandem with a broad client base yielding differing sized products/consumables of varying origin. I wanted to create a world where all my client's work could be showcased and not feel as if any particular client of theirs was overshadowing another (pretty difficult to do when you are designing planes for Boeing, hardware for Microsoft, vehicles for Peterbuilt and life saving equipment) These illustrations have since been leveraged in both print and digital environments. <img src="http://payload.cargocollective.com/1/0/410/1817021/lart-02.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-02_o.jpg" data-mid="9012531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/410/1817021/lart-03.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-03_o.jpg" data-mid="9012532" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/410/1817021/lart-04.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-04_o.jpg" data-mid="9012535" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/410/1817021/lart-05.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-05_o.jpg" data-mid="9012536" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/410/1817021/lart-06.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-06_o.jpg" data-mid="9012537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/410/1817021/lart-07.jpg" width="670" height="417" width_o="2048" height_o="1274" src_o="http://payload.cargocollective.com/1/0/410/1817021/lart-07_o.jpg" data-mid="9012539" border="0" align="left"/> Line Art IllustrationsIllustration - Lending cohesion to the body of work completed by my client (industrial designers) I created a style built from products... http://cargocollective.com/tylertownley/MERIDETH-WENDELL http://cargocollective.com/tylertownley/following/tylertownley/MERIDETH-WENDELL Tue, 22 Feb 2011 00:31:05 +0000 Tyler Townley 1013039 <img src="http://payload.cargocollective.com/1/0/410/1013039/MW001_1680.jpg" width="900" height="700" width_o="900" height_o="700" src_o="http://payload.cargocollective.com/1/0/410/1013039/MW001_o.jpg" data-mid="23133788" border="0" align="left"/>MEREDETH WENDELL E-COMMERCE, WEB Even though the Meredeth Wendell brand may not be a household name their brand is strong and the personalities behind the scenes have established a vibe all their own. Working with the creative group who built up the MW brand I was tapped with some fellow members of the LAL crew to rework their web presence. Helping lead the way on both the visual and user experience design (UX) I put together a visual toolkit for the rich visual assets to shine through and echo the already strong visual appeal of the brand. I worked to keep the navigation simple while integrating click-through paths to provide users the ability to purchase MW's lines online. MEREDETH WENDELL E-COMMERCE, WEB Even though the Meredeth Wendell brand may not be a household name their brand is strong and the personalities behind the scenes...