http://cargocollective.com tiagomarcondes Mon, 27 May 2013 21:57:26 +0000 http://cargocollective.com en http://cargocollective.com/tiagomarcondes/TNT-PUNCHFACE http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/TNT-PUNCHFACE Mon, 27 May 2013 21:57:26 +0000 tiagomarcondes 5700468 <img src="http://payload170.cargocollective.com/1/1/34657/5700468/socos.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/socos_o.jpg" data-mid="30785602" border="0" align="left"/> TNT PROMO in order to select who was going to watch the "the ultimate fighter brasil" finals, we create a facebook app that links with a mobile site on your smartphone and measure the strength of the users punch. just like the MMA athletes the brand sponsors, only the strongest survive. <img src="http://payload170.cargocollective.com/1/1/34657/5700468/interface-02.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/interface-02_o.jpg" data-mid="30785463" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/mobile.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/mobile_o.jpg" data-mid="30785509" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/steps01.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/steps01_o.jpg" data-mid="30785761" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/steps-02.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/steps-02_o.jpg" data-mid="30785766" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/steps03.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/steps03_o.jpg" data-mid="30785769" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/interface-01.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/interface-01_o.jpg" data-mid="30785458" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/1/34657/5700468/post_5.jpg" width="670" height="670" width_o="800" height_o="800" src_o="http://payload170.cargocollective.com/1/1/34657/5700468/post_5_o.jpg" data-mid="30785575" border="0" align="left"/> TNT PROMO in order to select who was going to watch the "the ultimate fighter brasil" finals, we create a facebook app that links with a mobile site on your... http://cargocollective.com/tiagomarcondes/PULSE-MACHINE http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/PULSE-MACHINE Mon, 27 May 2013 21:08:36 +0000 tiagomarcondes 5514127 <img src="http://payload160.cargocollective.com/1/1/34657/5514127/pulse.jpg" width="670" height="658" width_o="670" height_o="658" src_o="http://payload160.cargocollective.com/1/1/34657/5514127/pulse_o.jpg" data-mid="29696411" border="0" align="left"/> IRONAGE VENDING MACHINE a vending machine that rewards your effort. The more you struggle, the bigger the discounts you get. It reads the heart rate and transforms the physical effort into discounts when a product is bought. The higher the heart rates, the lower the selling price. <img src="http://payload160.cargocollective.com/1/1/34657/5514127/pulse_02.jpg" width="670" height="1071" width_o="670" height_o="1071" src_o="http://payload160.cargocollective.com/1/1/34657/5514127/pulse_02_o.jpg" data-mid="29698016" border="0" align="left"/> IRONAGE VENDING MACHINE a vending machine that rewards your effort. The more you struggle, the bigger the discounts you get. It reads the heart rate and... http://cargocollective.com/tiagomarcondes/BBQ-GPS http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/BBQ-GPS Mon, 27 May 2013 21:06:30 +0000 tiagomarcondes 5443015 <img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_01.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_01_o.jpg" data-mid="29689901" border="0" align="left"/> CRYSTAL BEER INNOVATION the GPS that helps you to buy the barbecue items in the supermarket. Using a device attached to the shopping cart, men get directions to go straight to what really matters: meat, charcoal and Crystal beer. Everything they need for a barbecue, besides suggestions of quantity based on the number of guests. Forgetting nothing and without losing time. <img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_04.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_04_o.jpg" data-mid="29690355" border="0" align="left"/> <img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_02.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_02_o.jpg" data-mid="29690028" border="0" align="left"/><img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_05.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_05_o.jpg" data-mid="29690596" border="0" align="left"/><img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_06.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_06_o.jpg" data-mid="29690712" border="0" align="left"/><img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_07.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_07_o.jpg" data-mid="29690701" border="0" align="left"/><img src="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_03.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload157.cargocollective.com/1/1/34657/5443015/CARRINHO_03_o.jpg" data-mid="29690030" border="0" align="left"/> CRYSTAL BEER INNOVATION the GPS that helps you to buy the barbecue items in the supermarket. Using a device attached to the shopping cart, men get directions to... http://cargocollective.com/tiagomarcondes/TAILOR-MADE-AD http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/TAILOR-MADE-AD Mon, 18 Mar 2013 21:26:58 +0000 tiagomarcondes 5210391 <img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_01.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_01_o.jpg" data-mid="28019007" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_02.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_02_o.jpg" data-mid="28019010" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_03.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_03_o.jpg" data-mid="28019018" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_04.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_04_o.jpg" data-mid="28019023" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_05.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_05_o.jpg" data-mid="28019026" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_06.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_06_o.jpg" data-mid="28019031" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_07.jpg" width="640" height="502" width_o="640" height_o="502" src_o="http://payload145.cargocollective.com/1/1/34657/5210391/ipad_man_07_o.jpg" data-mid="28019034" border="0" align="left"/> http://cargocollective.com/tiagomarcondes/GOAL-TO-GOAL http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/GOAL-TO-GOAL Wed, 13 Mar 2013 21:37:17 +0000 tiagomarcondes 5084802 <img src="http://payload139.cargocollective.com/1/1/34657/5084802/gol a gol.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/gol a gol_o.jpg" data-mid="27821120" border="0" align="left"/> VW GOL DIGITAL CAMPAIGN To promote a car named gol, we called the best FIFA goal maker of 2011, we recreate the traditional goal to goal game in a digital way. a website where you use your body, a banner ad that you use your Phone, and an app that you use your finger to challenge neymar in a Goal to Goal match. <img src="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_02.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_02_o.jpg" data-mid="27822365" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_03.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_03_o.jpg" data-mid="27822432" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_04.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/site_golagol_04_o.jpg" data-mid="27822436" border="0" align="left"/> <img src="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_01.jpg" width="640" height="429" width_o="640" height_o="429" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_01_o.jpg" data-mid="28017697" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_02.jpg" width="640" height="429" width_o="640" height_o="429" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_02_o.jpg" data-mid="28017705" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_05.jpg" width="285" height="510" width_o="285" height_o="510" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_05_o.jpg" data-mid="28017719" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_03.jpg" width="640" height="429" width_o="640" height_o="429" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_03_o.jpg" data-mid="28017709" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_04.jpg" width="640" height="429" width_o="640" height_o="429" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/banner_ball_04_o.jpg" data-mid="28017716" border="0" align="left"/> <img src="http://payload139.cargocollective.com/1/1/34657/5084802/app_golagol_01.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/app_golagol_01_o.jpg" data-mid="27822566" border="0" align="left"/><img src="http://payload139.cargocollective.com/1/1/34657/5084802/app_golagol_02.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload139.cargocollective.com/1/1/34657/5084802/app_golagol_02_o.jpg" data-mid="27822562" border="0" align="left"/> Advertising Agency: Almap BBDO, Brazil General Creative Director: Luiz Sanches Creative Director: Renato Simões Co-creative Director: Luciana Haguiara e Sandro Rosa Art Director: Tiago Marcondes Copywriter: Flavia Figueiredo; Marcelo Pignatari AWARDS bronze - FIAP VW GOL DIGITAL CAMPAIGN To promote a car named gol, we called the best FIFA goal maker of 2011, we recreate the traditional goal to goal game in a digital way. a... http://cargocollective.com/tiagomarcondes/THE-LIVING-BOOK http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/THE-LIVING-BOOK Thu, 31 Jan 2013 08:02:10 +0000 tiagomarcondes 414779 <img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-02.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-02_o.jpg" data-mid="1906421" border="0" align="left"/> CHALLENGE to promote an unknown online bookstore, and bring it closer to the younger audience STRATEGY we created a guerilla action that was transformed into a unique book worldwide. stickers were spread around the city inviting people to decode them with their mobile phones. each sticker revealed a love or hate setence written by real people on twitter. weeks later, these sentences were turned into the world's fisrt living book available only at Editoras Online. A book just like the internet: open source and collaborative. Written in QR codes, it updates itself every 7 days with new love and hate setences written by real people <img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-03.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-03_o.jpg" data-mid="1906418" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-04.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-04_o.jpg" data-mid="1906420" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-01.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-01_o.jpg" data-mid="1906425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-05.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-05_o.jpg" data-mid="1906442" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34657/414779/sticker-06.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/34657/414779/sticker-06_o.jpg" data-mid="1906449" border="0" align="left"/> CREATIVE DIRECTOR Guilherme Jahara Marcelo Reis ART DIRECTOR Tiago Marcondes COPYWRITER Bruno Tozzini PLANNING Phillipe Bertrand AGENCY DM9 ddb www.dm9ddb.com.br AWARDS bronze - LONDON AWARDS silver - FIAP (south america) bronze CROQUETTE AWARDS (portugal) CHALLENGE to promote an unknown online bookstore, and bring it closer to the younger audience STRATEGY we created a guerilla action that was transformed into a... http://cargocollective.com/tiagomarcondes/HAVAIANAS-PACMAN http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/HAVAIANAS-PACMAN Fri, 25 Jan 2013 06:21:19 +0000 tiagomarcondes 4844646 <img src="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.13.33 AM.png" width="670" height="399" width_o="1040" height_o="620" src_o="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.13.33 AM_o.png" data-mid="25885682" border="0" align="left"/> HAVAIANAS PAC MAN INTERNET SPOT in order to comunicate the new havainas pac man we use the typical TV spot style in a 8-bit aesthetic. <img src="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.05 AM.png" width="670" height="399" width_o="1040" height_o="620" src_o="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.05 AM_o.png" data-mid="25885703" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.23 AM.png" width="670" height="399" width_o="1040" height_o="620" src_o="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.23 AM_o.png" data-mid="25885714" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.46 AM.png" width="670" height="399" width_o="1040" height_o="620" src_o="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.11.46 AM_o.png" data-mid="25885728" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.13.23 AM.png" width="670" height="399" width_o="1040" height_o="620" src_o="http://payload127.cargocollective.com/1/1/34657/4844646/Screen shot 2013-01-25 at 10.13.23 AM_o.png" data-mid="25885736" border="0" align="left"/> HAVAIANAS PAC MAN INTERNET SPOT in order to comunicate the new havainas pac man we use the typical TV spot style in a 8-bit aesthetic. http://cargocollective.com/tiagomarcondes/ZANGIEF-KID-chorume http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/ZANGIEF-KID-chorume Thu, 19 Jul 2012 14:48:45 +0000 tiagomarcondes 1848742 + CHALLENGE To promote a brazillian heavy metal band called Chorume. + SOLUTION using the popularity of ZANGIEF KID, a viral video that has raised the discution about bullying, we asked the people on facebook to creat the lyrics of a Heavy metal tune. we created a song for the fan's lyrics, recorded it, mixed, and created a videoclip in two weeks.the music was able to download in the major channels such as Amazon MP3, Spotify, iTunes using the bullying issue that still alive (and kicking) in the media we started a PR strategy, both on and offline. + RESULTS the news bursted in earned midia and reach the television in MTV and REDETV, the FOLHA DE SÃO PAULO newspaper, great NEWS PORTALS on the web and a lot of specialized BLOGS. + MAKING OF + CHALLENGE To promote a brazillian heavy metal band called Chorume. + SOLUTION using the popularity of ZANGIEF KID, a viral video that has raised the... http://cargocollective.com/tiagomarcondes/DRUMS http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/DRUMS Thu, 19 Jul 2012 14:48:41 +0000 tiagomarcondes 3149637 <img src="http://payload42.cargocollective.com/1/1/34657/3149637/Picture 5.png" width="670" height="377" width_o="1242" height_o="699" src_o="http://payload42.cargocollective.com/1/1/34657/3149637/Picture 5_o.png" data-mid="16098812" border="0" align="left"/> VOLKSWAGEN BANNER AD To launch Fox Rock in Rio, the Volkswagen car created to celebrate the biggest musical festival in Brazil, we created a piece that goes beyond presenting the car to become music. Turn on your webcam and one, two, three, four. <img src="http://payload42.cargocollective.com/1/1/34657/3149637/bateria-pea.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload42.cargocollective.com/1/1/34657/3149637/bateria-pea_o.jpg" data-mid="16131328" border="0" align="left"/> <img src="http://payload42.cargocollective.com/1/1/34657/3149637/bateria-pea-02.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload42.cargocollective.com/1/1/34657/3149637/bateria-pea-02_o.jpg" data-mid="16131326" border="0" align="left"/> AWARDS bronze - FIAP shortlist - Wave Festival shortlist - CCSP VOLKSWAGEN BANNER AD To launch Fox Rock in Rio, the Volkswagen car created to celebrate the biggest musical festival in Brazil, we created a piece that goes... http://cargocollective.com/tiagomarcondes/VIRTUALIZE http://cargocollective.com/tiagomarcondes/following/tiagomarcondes/VIRTUALIZE Sun, 08 Apr 2012 22:08:51 +0000 tiagomarcondes 3156540 DIGITAL ART PROJECT two diptychs about the passage of images and symbols from the real world to the virtual using the process as a content. <img src="http://payload42.cargocollective.com/1/1/34657/3156540/rithym-is-a-dancer.jpg" width="670" height="961" width_o="670" height_o="961" src_o="http://payload42.cargocollective.com/1/1/34657/3156540/rithym-is-a-dancer_o.jpg" data-mid="16185944" border="0" align="left"/> <img src="http://payload42.cargocollective.com/1/1/34657/3156540/digital-losses.jpg" width="670" height="961" width_o="670" height_o="961" src_o="http://payload42.cargocollective.com/1/1/34657/3156540/digital-losses_o.jpg" data-mid="16185940" border="0" align="left"/> BLACK SERIES Rythim is a dancer(2008) concept: virtualization of time process: scanning a analogic clock in diferent DPIs and displaying the results technique: scanner, clock, digital composition Typography Digital losses(2008) concept: virtualization of space process: capturing an image with diferent cameras and displaying it in diferent screens. recapturing it and repeating the process until obtain zero figures. technique: several digital cameras (mobile, webcam, digital cam), several screens (mobile screen, TV, Desktop monitor, laptop monitor), digital composition, typography. <img src="http://payload42.cargocollective.com/1/1/34657/3156540/the-sacred-heart-of-no-body.jpg" width="670" height="961" width_o="670" height_o="961" src_o="http://payload42.cargocollective.com/1/1/34657/3156540/the-sacred-heart-of-no-body_o.jpg" data-mid="16185628" border="0" align="left"/> <img src="http://payload42.cargocollective.com/1/1/34657/3156540/projection-of-virtualized-love.jpg" width="670" height="961" width_o="670" height_o="961" src_o="http://payload42.cargocollective.com/1/1/34657/3156540/projection-of-virtualized-love_o.jpg" data-mid="16185720" border="0" align="left"/> WHITE SERIES The sacred heart of nobody (2011) concept: reference to the "bodyless body" of deleuze and the concept of love. process: projecting the image of a girl in the chest of the guy, digital illustration deconstructing the image. technique: projector,photography ,digital illustration, typography projection of visualized love (2011) concept: two axis of virtualization, form and content being virtualized over itself. process: projecting an image over itself, digital composition of the three states of the semiotic after Charles A.Pierce technique: projector,photography , digital illustration, typography DIGITAL ART PROJECT two diptychs about the passage of images and symbols from the real world to the virtual using the process as a content. BLACK SERIES Rythim...