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<channel>
	<title>The Jared</title>
	<link>http://cargocollective.com</link>
	<description>The Jared</description>
	<pubDate>Fri, 23 Dec 2011 05:20:29 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Jeep Wrangler Arctic Edition</title>
		<link>http://cargocollective.com/thejared/Jeep-Wrangler-Arctic-Edition</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Jeep-Wrangler-Arctic-Edition</comments>
		<pubDate>Fri, 23 Dec 2011 05:20:29 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">2497353</guid>
		<description>TV – A Little Snow

CW: Jared Davis
AD: Albert Loera
CD: Dolph Kawalec


TV – Avalanche
Two things about this spot:
1. This was sold as an Arctic Edition commercial. Right before production, the client decided to make it a generic Wrangler commercial and insisted on this whack orange color. There was no talking her off the ledge.
2. The original idea was to have the avalanche morph into a yeti/monster (like the sand monster in Aladdin) trying to attack the Jeep. That too was removed when the Arctic Edition was replaced.  

CW: Jared Davis
AD: Albert Loera
CD: Dolph Kawalec
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jeep Call of Duty MW3</title>
		<link>http://cargocollective.com/thejared/Jeep-Call-of-Duty-MW3</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Jeep-Call-of-Duty-MW3</comments>
		<pubDate>Wed, 02 Nov 2011 17:12:57 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[TV – OOH – Print]]></category>

		<guid isPermaLink="false">2241436</guid>
		<description>TV

CW: Jared Davis
AD: Albert Loera
ACD: Aubrey Walker
CD: Dolph Kawalec



OOH
 At night, the back is lit using Light Tape which allows the Call of Duty world to show through and reveal the "Any World." part of the tagline. 

CW: Jared Davis
AD: Albert Loera
CD: Dolph Kawalec



Print
We created a Mylar overlay to help exemplify the Wrangler's existence and dominance of the real world and the video game world. 
&#60;img src="http://payload.cargocollective.com/1/2/87755/2241436/Print_COD Daylowres.jpg" border="0" width="534" height="720" width_o="534" height_o="720" src_o="http://payload.cargocollective.com/1/2/87755/2241436/Print_COD Daylowres_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/2241436/Print_COD nightlowres.jpg" border="0" width="534" height="720" width_o="534" height_o="720" src_o="http://payload.cargocollective.com/1/2/87755/2241436/Print_COD nightlowres_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/2241436/COD-print-demo-670px.gif" border="0" width="670" height="459" width_o="670" height_o="459" src_o="http://payload.cargocollective.com/1/2/87755/2241436/COD-print-demo-670px_o.gif" align="left" /&#62; 
CW: Jared Davis
AD: Albert Loera
CD: Dolph Kawalec









$(document).ready(function() { pageTracker._trackPageview(“MW3” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jeep Grand Cherokee</title>
		<link>http://cargocollective.com/thejared/Jeep-Grand-Cherokee</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Jeep-Grand-Cherokee</comments>
		<pubDate>Wed, 16 Mar 2011 15:55:08 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[Print – TV]]></category>

		<guid isPermaLink="false">1179607</guid>
		<description>(Scroll to the bottom for print)


TV
Hide But Don't Seek

CW: Jared Davis
AD: Tony Kause
CD: Dolph Kawalec


TV
Lower

CW: Jared Davis
AD: Tony Kause
CD: Dolph Kawalec


TV
Snow Day

CW: Jared Davis
AD: Albert Loera
CD: Dolph Kawalec


Print
&#60;img src="http://payload.cargocollective.com/1/2/87755/1179607/JEE_15327_JGC_Phase 2_Untouchable_860.jpg" border="0" width="860" height="584" width_o="2048" height_o="1392" src_o="http://payload.cargocollective.com/1/2/87755/1179607/JEE_15327_JGC_Phase 2_Untouchable_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1179607/Print_ JGC Winter-s Face_860.jpg" border="0" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/87755/1179607/Print_ JGC Winter-s Face_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1179607/Leaves Rugged_860.jpg" border="0" width="860" height="577" width_o="2048" height_o="1375" src_o="http://payload.cargocollective.com/1/2/87755/1179607/Leaves Rugged_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1179607/Skipped Grade Level for web_860.jpg" border="0" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/2/87755/1179607/Skipped Grade Level for web_o.jpg" align="left" /&#62; AD (interiors): Tony Kause
AD (winter): Larry Gibson</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Zippylist.com</title>
		<link>http://cargocollective.com/thejared/Zippylist-com</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Zippylist-com</comments>
		<pubDate>Wed, 23 Feb 2011 21:37:51 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[OOH – In store]]></category>

		<guid isPermaLink="false">1096302</guid>
		<description>Zippylist.com is a concept website that organizes the items on your shopping list by aisle in the specific store where you will be shopping.




&#60;img src="http://payload.cargocollective.com/1/2/87755/1096302/zippy floor decal.jpeg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/2/87755/1096302/zippy floor decal_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096302/zippy freezer sticker.jpeg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/2/87755/1096302/zippy freezer sticker_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096302/ZippyList_Page_09.png" border="0" width="670" height="433" width_o="720" height_o="466" src_o="http://payload.cargocollective.com/1/2/87755/1096302/ZippyList_Page_09_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096302/Zippylist parking sign.jpeg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/2/87755/1096302/Zippylist parking sign_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096302/zippy water cooler.jpeg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/2/87755/1096302/zippy water cooler_o.jpeg" align="left" /&#62; AD:  Chris Vandette


$(document).ready(function() { pageTracker._trackPageview(“Zippy List” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>FroCone</title>
		<link>http://cargocollective.com/thejared/FroCone</link>
		<comments>http://cargocollective.com/thejared/following/thejared/FroCone</comments>
		<pubDate>Wed, 23 Feb 2011 21:37:50 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[Conceptual]]></category>

		<guid isPermaLink="false">1096472</guid>
		<description>Snowcones = good.
Snowcone vendors = boring.
Art Director Joseph Merkley and I have a dream to change that.




&#60;img src="http://payload.cargocollective.com/1/2/87755/1096472/FroCone logo.png" border="0" width="144" height="114" width_o="144" height_o="114" src_o="http://payload.cargocollective.com/1/2/87755/1096472/FroCone logo_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096472/Cups.png" border="0" width="670" height="497" width_o="800" height_o="594" src_o="http://payload.cargocollective.com/1/2/87755/1096472/Cups_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096472/shack menu.png" border="0" width="640" height="611" width_o="640" height_o="611" src_o="http://payload.cargocollective.com/1/2/87755/1096472/shack menu_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096472/swag.png" border="0" width="670" height="478" width_o="800" height_o="571" src_o="http://payload.cargocollective.com/1/2/87755/1096472/swag_o.png" align="left" /&#62; 



$(document).ready(function() { pageTracker._trackPageview(“FroCone” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jack Daniel's Mini Bottles</title>
		<link>http://cargocollective.com/thejared/Jack-Daniel-s-Mini-Bottles</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Jack-Daniel-s-Mini-Bottles</comments>
		<pubDate>Wed, 23 Feb 2011 20:21:14 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">1096097</guid>
		<description>Problem: 
Jack Daniel's has always focused on their heritage, but few people care. 

Solution: 
Give Jack the same attitude possessed by those who drink it.


Disclosure: I do not drink alcohol, nor do I desire to work on alcoholic beverage campaigns. This is spec work. I have included here to demonstrate a style of writing.





&#60;img src="http://payload.cargocollective.com/1/2/87755/1096097/midget.png" border="0" width="670" height="433" width_o="720" height_o="466" src_o="http://payload.cargocollective.com/1/2/87755/1096097/midget_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096097/cute.png" border="0" width="670" height="433" width_o="912" height_o="590" src_o="http://payload.cargocollective.com/1/2/87755/1096097/cute_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1096097/mouth.png" border="0" width="670" height="433" width_o="720" height_o="466" src_o="http://payload.cargocollective.com/1/2/87755/1096097/mouth_o.png" align="left" /&#62; AD:  Jay Adams



$(document).ready(function() { pageTracker._trackPageview(“Jack Daniels” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jelly Belly</title>
		<link>http://cargocollective.com/thejared/Jelly-Belly</link>
		<comments>http://cargocollective.com/thejared/following/thejared/Jelly-Belly</comments>
		<pubDate>Wed, 23 Feb 2011 19:13:03 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[Print – Branding]]></category>

		<guid isPermaLink="false">1095724</guid>
		<description>Problem: 
Jelly Belly positions itself as The Original Gourmet Jelly Bean, but they have a cartoon mascot, they make Harry Potter vomit-flavored beans, and they use economy-style packaging.

Solution: 
People are choosing to eat food-flavored candy instead of the actual food. Let's embrace that and have some fun with it.



&#60;img src="http://payload.cargocollective.com/1/2/87755/1095724/Pudding.png" border="0" width="396" height="512" width_o="396" height_o="512" src_o="http://payload.cargocollective.com/1/2/87755/1095724/Pudding_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1095724/Popcorn (1).png" border="0" width="396" height="512" width_o="396" height_o="512" src_o="http://payload.cargocollective.com/1/2/87755/1095724/Popcorn (1)_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1095724/Margarita (1).png" border="0" width="396" height="512" width_o="396" height_o="512" src_o="http://payload.cargocollective.com/1/2/87755/1095724/Margarita (1)_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/87755/1095724/jb new packaging.jpeg" border="0" width="670" height="394" width_o="1024" height_o="603" src_o="http://payload.cargocollective.com/1/2/87755/1095724/jb new packaging_o.jpeg" align="left" /&#62; AD: Joseph Merkley


$(document).ready(function() { pageTracker._trackPageview(“Jelly Belly” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>V-Night Club – MGM Grand Detroit</title>
		<link>http://cargocollective.com/thejared/V-Night-Club-MGM-Grand-Detroit</link>
		<comments>http://cargocollective.com/thejared/following/thejared/V-Night-Club-MGM-Grand-Detroit</comments>
		<pubDate>Wed, 23 Feb 2011 16:27:33 +0000</pubDate>

		<dc:creator>The Jared</dc:creator>
		
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">1095085</guid>
		<description>We were asked to promote their biggest night club without a heavy reoccurring cost. We presented them with the Alias phone app. 



&#60;img src="http://payload.cargocollective.com/1/2/87755/1095085/vnight club app.jpg" border="0" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/87755/1095085/vnight club app_o.jpg" align="left" /&#62; AD: Albert Loera
CD: Rob Hendrickson


$(document).ready(function() { pageTracker._trackPageview("MGM Grand” ); });</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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