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<channel>
	<title>Thiago Favaro</title>
	<link>http://cargocollective.com</link>
	<description>Thiago Favaro</description>
	<pubDate>Mon, 08 Apr 2013 09:11:15 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Logos</title>
				
		<link>http://cargocollective.com/tfavaro/Logos</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Logos</comments>

		<pubDate>Mon, 08 Apr 2013 09:11:15 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[Criação, Direção de arte]]></category>

		<guid isPermaLink="false">3340366</guid>

		<description>&#60;img src="http://payload52.cargocollective.com/1/1/35369/3340366/logo_matrix.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload52.cargocollective.com/1/1/35369/3340366/logo_matrix_o.jpg" data-mid="17153829"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/1/35369/3340366/logo_marco.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload52.cargocollective.com/1/1/35369/3340366/logo_marco_o.jpg" data-mid="17153838"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/1/35369/3340366/logo_fav.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload52.cargocollective.com/1/1/35369/3340366/logo_fav_o.jpg" data-mid="17153842"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload52.cargocollective.com/1/1/35369/3340366/prt_1339993235.jpg" />

	</item>
		
		
	<item>
		<title>Taeq - Promessas de fim de ano</title>
				
		<link>http://cargocollective.com/tfavaro/Taeq-Promessas-de-fim-de-ano</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Taeq-Promessas-de-fim-de-ano</comments>

		<pubDate>Fri, 15 Mar 2013 19:34:03 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5191181</guid>

		<description>&#60;img src="http://payload144.cargocollective.com/1/1/35369/5191181/tit_taeq_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload144.cargocollective.com/1/1/35369/5191181/tit_taeq_o.jpg" data-mid="27938572"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/1/35369/5191181/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload144.cargocollective.com/1/1/35369/5191181/brasil_o.jpg" data-mid="27938651"  border="0" align="left"/&#62;
Aplicativo no Facebook criado para a campanha de fim de ano de Taeq. O usuário escolhe suas promessas para o ano novo e um vídeo personalizado é gerado e postado em sua timeline.

&#60;img src="http://payload144.cargocollective.com/1/1/35369/5191181/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload144.cargocollective.com/1/1/35369/5191181/italia_o.jpg" data-mid="27938648"  border="0" align="left"/&#62;
Facebook app creata per la campagna di finne anno dell marchio Taeq. L'utente sceglie le loro promesse per il nuovo anno e un video personalizzato viene generato e pubblicato sulla timeline.

</description>
		
		<excerpt>   Aplicativo no Facebook criado para a campanha de fim de ano de Taeq. O usuário escolhe suas promessas para o ano novo e um vídeo personalizado é gerado e...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload144.cargocollective.com/1/1/35369/5191181/prt_1363392143.png" />

	</item>
		
		
	<item>
		<title>Estrela - Tuitorama</title>
				
		<link>http://cargocollective.com/tfavaro/Estrela-Tuitorama</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Estrela-Tuitorama</comments>

		<pubDate>Wed, 27 Feb 2013 20:52:44 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5076278</guid>

		<description>&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/tit_tuito_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/tit_tuito_o.jpg" data-mid="27226032"  border="0" align="left"/&#62;

&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/board_tuito_3_930.jpg" width="930" height="1780" width_o="940" height_o="1800" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/board_tuito_3_o.jpg" data-mid="27611619"  border="0" align="left"/&#62;

Layout do site. / Arte del sito.
&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/site_0000_loading_930.jpg" width="930" height="744" width_o="940" height_o="752" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/site_0000_loading_o.jpg" data-mid="27225924"  border="0" align="left"/&#62;
&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/site_0001_1_930.jpg" width="930" height="743" width_o="1280" height_o="1024" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/site_0001_1_o.jpg" data-mid="27225940"  border="0" align="left"/&#62;
&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/site_0002_2_930.jpg" width="930" height="743" width_o="1280" height_o="1024" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/site_0002_2_o.jpg" data-mid="27225955"  border="0" align="left"/&#62;

&#60;img src="http://payload138.cargocollective.com/1/1/35369/5076278/tuitorama_contagious_930.jpg" width="930" height="1008" width_o="930" height_o="1008" src_o="http://payload138.cargocollective.com/1/1/35369/5076278/tuitorama_contagious_o.jpg" data-mid="27903071"  border="0" align="left"/&#62;</description>
		
		<excerpt>    Layout do site. / Arte del sito.     </excerpt>

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	</item>
		
		
	<item>
		<title>Extra - Guarda-looks</title>
				
		<link>http://cargocollective.com/tfavaro/Extra-Guarda-looks</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Extra-Guarda-looks</comments>

		<pubDate>Wed, 20 Feb 2013 15:38:57 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5026000</guid>

		<description>&#60;img src="http://payload136.cargocollective.com/1/1/35369/5026000/tit_extra1_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload136.cargocollective.com/1/1/35369/5026000/tit_extra1_o.jpg" data-mid="26940394"  border="0" align="left"/&#62;

&#60;img src="http://payload136.cargocollective.com/1/1/35369/5026000/brasil.jpeg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload136.cargocollective.com/1/1/35369/5026000/brasil_o.jpeg" data-mid="26940824"  border="0" align="left"/&#62;
Animação e produção do video.
Plataforma para colecionar looks espalhados pela internet.

&#60;img src="http://payload136.cargocollective.com/1/1/35369/5026000/italia.jpeg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload136.cargocollective.com/1/1/35369/5026000/italia_o.jpeg" data-mid="26940832"  border="0" align="left"/&#62;
Animazione e produzione del video.
Piattaforma da raccogliere e salvare gli indumenti su internet.


</description>
		
		<excerpt>   Animação e produção do video. Plataforma para colecionar looks espalhados pela internet.   Animazione e produzione del video. Piattaforma da raccogliere e...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload136.cargocollective.com/1/1/35369/5026000/prt_1361396635.jpg" />

	</item>
		
		
	<item>
		<title>Bauducco - Chocottone</title>
				
		<link>http://cargocollective.com/tfavaro/Bauducco-Chocottone</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Bauducco-Chocottone</comments>

		<pubDate>Wed, 13 Feb 2013 19:04:02 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4980851</guid>

		<description>&#60;img src="http://payload134.cargocollective.com/1/1/35369/4980851/tit_choco_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload134.cargocollective.com/1/1/35369/4980851/tit_choco_o.jpg" data-mid="26671400"  border="0" align="left"/&#62;

</description>
		
		<excerpt>  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload134.cargocollective.com/1/1/35369/4980851/prt_1360803814.jpg" />

	</item>
		
		
	<item>
		<title>Devassa - De outros carnavais</title>
				
		<link>http://cargocollective.com/tfavaro/Devassa-De-outros-carnavais</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Devassa-De-outros-carnavais</comments>

		<pubDate>Wed, 13 Feb 2013 16:45:14 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4979457</guid>

		<description>&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/tit_devassa_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/tit_devassa_o.jpg" data-mid="26666541"  border="0" align="left"/&#62;

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/brasil_o.jpg" data-mid="26666389"  border="0" align="left"/&#62;
Proposta de campanha para Devassa, mostrando que as vovós são especialistas no assunto.
Campanha direcionada ao público jovem, por isso, a brincadeira de "vovós devassas de outros carnavais".

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/italia_o.jpg" data-mid="26666338"  border="0" align="left"/&#62;
Proposta di campagna Devassa (brand di birra piú famosa in Brasile), dimostrando che nonne sono esperti in materia.
Campagna destinato ad un pubblico giovane, per cui la battuta di "sfrenata nonne d'altri carnevali".




&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/site_primeiraviagem_930_930.jpg" width="930" height="1212" width_o="930" height_o="1212" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/site_primeiraviagem_930_o.jpg" data-mid="26662096"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/site_entrada_930_930.jpg" width="930" height="697" width_o="930" height_o="697" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/site_entrada_930_o.jpg" data-mid="26662087"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979457/site_devasso_930_930.jpg" width="930" height="1212" width_o="930" height_o="1212" src_o="http://payload133.cargocollective.com/1/1/35369/4979457/site_devasso_930_o.jpg" data-mid="26662080"  border="0" align="left"/&#62;

</description>
		
		<excerpt>   Proposta de campanha para Devassa, mostrando que as vovós são especialistas no assunto. Campanha direcionada ao público jovem, por isso, a brincadeira de...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload133.cargocollective.com/1/1/35369/4979457/prt_1360795618.jpg" />

	</item>
		
		
	<item>
		<title>Asepxia - Meu dia inesquecivel</title>
				
		<link>http://cargocollective.com/tfavaro/Asepxia-Meu-dia-inesquecivel</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Asepxia-Meu-dia-inesquecivel</comments>

		<pubDate>Wed, 13 Feb 2013 15:03:46 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4979220</guid>

		<description>&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/tit_asepxia_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/tit_asepxia_o.jpg" data-mid="26661901"  border="0" align="left"/&#62;

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/brasil_o.jpg" data-mid="26661472"  border="0" align="left"/&#62;
Criação de toda identidade visual do site para divulgar a promoção de Asepxia: Um dia inteiro com Luan Santana um dos maiores nomes de música sertaneja no Brasil.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/italia_o.jpg" data-mid="26661471"  border="0" align="left"/&#62;
La creazione della identità visuale in tutto il sito per pubblicizzare la promozione della Asepxia: Una giornata con Luan Santana uno dei più grandi nomi della musica country in Brasile.


&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/01_0000_INICIO_930_930.jpg" width="930" height="770" width_o="930" height_o="770" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/01_0000_INICIO_930_o.jpg" data-mid="26661487"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/01_0001_VIDEO_930_930.jpg" width="930" height="770" width_o="930" height_o="770" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/01_0001_VIDEO_930_o.jpg" data-mid="26661495"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/cadastro_0001_CADASTRO_ABERTO_930_930.jpg" width="930" height="770" width_o="930" height_o="770" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/cadastro_0001_CADASTRO_ABERTO_930_o.jpg" data-mid="26661508"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/cadastro_0003_CONCLUIDO_930_930.jpg" width="930" height="770" width_o="930" height_o="770" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/cadastro_0003_CONCLUIDO_930_o.jpg" data-mid="26661513"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979220/interna_0000_COMO_PARTICIPAR_930_930.jpg" width="930" height="770" width_o="930" height_o="770" src_o="http://payload133.cargocollective.com/1/1/35369/4979220/interna_0000_COMO_PARTICIPAR_930_o.jpg" data-mid="26661515"  border="0" align="left"/&#62;

Video inspirado na identidade visual do site. / Video ispirato al identità visuale del sito.




</description>
		
		<excerpt>   Criação de toda identidade visual do site para divulgar a promoção de Asepxia: Um dia inteiro com Luan Santana um dos maiores nomes de música sertaneja no...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload133.cargocollective.com/1/1/35369/4979220/prt_1360788316.jpg" />

	</item>
		
		
	<item>
		<title>Alpargatas - Site institucional</title>
				
		<link>http://cargocollective.com/tfavaro/Alpargatas-Site-institucional</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Alpargatas-Site-institucional</comments>

		<pubDate>Wed, 13 Feb 2013 14:31:35 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4979051</guid>

		<description>&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/tit_alpargatas_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/tit_alpargatas_o.jpg" data-mid="26660187"  border="0" align="left"/&#62;

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/brasil_o.jpg" data-mid="26659968"  border="0" align="left"/&#62;
Novo site desenvolvido a partir da nova identidade visual, seguindo cores, formatos e estrutura da marca.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/italia_o.jpg" data-mid="26660070"  border="0" align="left"/&#62;
Nuovo sito sviluppato dalla nuova identità visuale, seguendo i colori, le forme e la struttura del marchio.


&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/foto2_930.jpg" width="930" height="573" width_o="940" height_o="580" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/foto2_o.jpg" data-mid="26660409"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/0000_VIDEO_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/0000_VIDEO_930_o.jpg" data-mid="26659848"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0000_INICIO_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0000_INICIO_930_o.jpg" data-mid="26659855"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0007_HISTORIA_40_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0007_HISTORIA_40_930_o.jpg" data-mid="26659864"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0019_ONDE_ESTAMOS_BRA_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/CONHECA_0019_ONDE_ESTAMOS_BRA_930_o.jpg" data-mid="26659876"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/LOJAS_0000_NOSSAS_LOJAS_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/LOJAS_0000_NOSSAS_LOJAS_930_o.jpg" data-mid="26659887"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/MARCAS_0001_HAVAIANAS_MOUSEOVER_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/MARCAS_0001_HAVAIANAS_MOUSEOVER_930_o.jpg" data-mid="26659894"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/NOVIDADES_0001_NOVIDADE_ABERTA_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/NOVIDADES_0001_NOVIDADE_ABERTA_930_o.jpg" data-mid="26659900"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4979051/RESULTADO_BUSCA_930_930.jpg" width="930" height="743" width_o="930" height_o="743" src_o="http://payload133.cargocollective.com/1/1/35369/4979051/RESULTADO_BUSCA_930_o.jpg" data-mid="26659905"  border="0" align="left"/&#62;</description>
		
		<excerpt>   Novo site desenvolvido a partir da nova identidade visual, seguindo cores, formatos e estrutura da marca.   Nuovo sito sviluppato dalla nuova identità visuale,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload133.cargocollective.com/1/1/35369/4979051/prt_1360786586.jpg" />

	</item>
		
		
	<item>
		<title>Novartis - Doar não é um tabu</title>
				
		<link>http://cargocollective.com/tfavaro/Novartis-Doar-nao-e-um-tabu</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/Novartis-Doar-nao-e-um-tabu</comments>

		<pubDate>Wed, 13 Feb 2013 01:02:41 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4974855</guid>

		<description>&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/tit_novartis_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/tit_novartis_o.jpg" data-mid="26637019"  border="0" align="left"/&#62;



&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/brasil_o.jpg" data-mid="26636943"  border="0" align="left"/&#62;
A Novartis precisava falar sobre doação de órgãos com um público distinto: jovens que já cresceram, mas ainda não se tornaram adultos.

O objetivo era transformá-los em doadores e incentivá-los a conversar sobre o assunto com suas famílias, já que só elas podem autorizar qualquer doação. No entanto, por medo ou preconceito, muitos ainda consideravam um tabu falar sobre isso em casa.

Observando esse cenário, criamos a campanha “Doar Não é um Tabu”. A ideia é satirizar, de uma forma leve e divertida, as histórias que nossos pais nos contavam quando éramos crianças para esconder a verdade.

No site, as pessoas podem tirar suas dúvidas sobre a doação de órgãos no Brasil, descobrir o que é verdade ou mito e ainda compartilhar tudo nas redes sociais.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/italia_o.jpg" data-mid="26637002"  border="0" align="left"/&#62;
Novartis ha bisogno di parlare di donazione di organi con un distinto pubblico: i giovani che sono cresciuti, ma non sono ancora adulti.

L'obiettivo è quello di trasformarli in donatori e incoraggiarli a parlare con loro famiglie, in quanto solo loro possono autorizzare qualsiasi donazione. Tuttavia, per paura o pregiudizio, molti ancora considerato un tabù parlarne in casa.

Osservando questo scenario, abbiamo creato la campagna "Donare non è un tabù." L'idea è di fare satira, in una luce e divertente, storie che i nostri genitori ci hanno detto quando eravamo ragazzi di nascondere la verità.

Sul sito, le persone possono prendere le vostre domande sulla donazione di organi in Brasile, scoprire che cosa è la verità o mito e ancora tutto in comune sui social network.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_Fase1_930_930.jpg" width="930" height="3488" width_o="930" height_o="3488" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_Fase1_930_o.jpg" data-mid="26636927"  border="0" align="left"/&#62;

Making of
&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_mkof_1_930_930.png" width="930" height="447" width_o="930" height_o="447" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_mkof_1_930_o.png" data-mid="26636930"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_mkof_2_930_930.png" width="930" height="622" width_o="930" height_o="622" src_o="http://payload133.cargocollective.com/1/1/35369/4974855/Novartis_mkof_2_930_o.png" data-mid="26636937"  border="0" align="left"/&#62;</description>
		
		<excerpt>     A Novartis precisava falar sobre doação de órgãos com um público distinto: jovens que já cresceram, mas ainda não se tornaram adultos.  O objetivo era...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload133.cargocollective.com/1/1/35369/4974855/prt_1360737957.jpg" />

	</item>
		
		
	<item>
		<title>L'oreal Inoa - Salão do Futuro</title>
				
		<link>http://cargocollective.com/tfavaro/L-oreal-Inoa-Salao-do-Futuro-1</link>

		<comments>http://cargocollective.com/tfavaro/following/tfavaro/L-oreal-Inoa-Salao-do-Futuro-1</comments>

		<pubDate>Tue, 12 Feb 2013 23:39:36 +0000</pubDate>

		<dc:creator>Thiago Favaro</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4974044</guid>

		<description>&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/tit_loreal_930.jpg" width="930" height="75" width_o="930" height_o="75" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/tit_loreal_o.jpg" data-mid="26631655"  border="0" align="left"/&#62;



&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/brasil.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/brasil_o.jpg" data-mid="26635325"  border="0" align="left"/&#62;
INOA é a principal linha de coloração da L’Oréal Professionnel.
Considerada como a coloração do futuro, a marca precisava reforçar sua superioridade tecnológica no mercado e oferecer às consumidoras uma experiência do futuro. Então, criamos o Salão do Futuro, um salão de beleza virtual onde as mulheres podiam testar o poder de INOA com cortes e cores de cabelo diferentes.

A ideia era colocá-las dentro do salão, deixando a experiência o mais real possível. Para isso, criamos um vídeo em 1ª pessoa com áudio 3D.

Em menos de 1 mês, milhares de pessoas acessaram o aplicativo e compartilharam o resultado em seus perfis no Facebook.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/italia.jpg" width="3" height="3" width_o="3" height_o="3" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/italia_o.jpg" data-mid="26635315"  border="0" align="left"/&#62;
INOA è la linea di colore principale da L'Oréal Professionnel.
Considerato come il colore del futuro, il brand ha bisogno rafforzare la sua superiorità tecnologica nel mercato e offre al consumatore un'esperienza del futuro. Quindi, abbiamo creato la "Sala del Futuro", un salone virtuale in cui le donne potevano provare i tagli di potenza e INOA con colori di capelli diversi.

L'idea era di metterli nella sala, lasciando l'esperienza il più reale possibile. Per questo, abbiamo creato un video in prima persona con audio 3D.

In meno di 1 mese, migliaia di persone hanno avuto accesso l'applicazione e condiviso il risultato in loro profili di Facebook.

&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0000_incio_930_930.jpg" width="930" height="800" width_o="930" height_o="800" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0000_incio_930_o.jpg" data-mid="26635469"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0002_tela-3_930_930.jpg" width="930" height="800" width_o="930" height_o="800" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0002_tela-3_930_o.jpg" data-mid="26635491"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0003_tela-4_930_930.jpg" width="930" height="800" width_o="930" height_o="800" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/INOA__0003_tela-4_930_o.jpg" data-mid="26635473"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/MOLDE_FINAL_V2_930_930.jpg" width="930" height="620" width_o="930" height_o="620" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/MOLDE_FINAL_V2_930_o.jpg" data-mid="26635476"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_1_930_930.png" width="930" height="437" width_o="930" height_o="437" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_1_930_o.png" data-mid="26635485"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_3_930_930.png" width="930" height="290" width_o="930" height_o="290" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_3_930_o.png" data-mid="26635500"  border="0" align="left"/&#62;&#60;img src="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_2_930_930.png" width="930" height="437" width_o="930" height_o="437" src_o="http://payload133.cargocollective.com/1/1/35369/4974044/mkg_of_2_930_o.png" data-mid="26635509"  border="0" align="left"/&#62;</description>
		
		<excerpt>     INOA é a principal linha de coloração da L’Oréal Professionnel. Considerada como a coloração do futuro, a marca precisava reforçar sua superioridade...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload133.cargocollective.com/1/1/35369/4974044/prt_1360725382.jpg" />

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