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<channel>
	<title>S &#38; U</title>
	<link>http://cargocollective.com</link>
	<description>S &#38; U</description>
	<pubDate>Sun, 09 Sep 2012 18:56:31 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Transient Workers Count Too </title>
				
		<link>http://cargocollective.com/sxu/Transient-Workers-Count-Too</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Transient-Workers-Count-Too</comments>

		<pubDate>Sun, 09 Sep 2012 18:56:31 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Pro bono, Copywriting]]></category>

		<guid isPermaLink="false">4050910</guid>

		<description>There are over a million foreign workers in Singapore, and instances of labour exploitation and/or discrimination are on the rise. To tackle this growing problem, we wanted to remind people that these workers are doing work that we may not necessarily want to do, without complaint, and the least we can do is show them respect, and treat them fairly.

&#60;img src="http://payload87.cargocollective.com/1/8/271957/4050910/Screen shot 2012-09-10 at AM 07.47.32.png" width="670" height="503" width_o="884" height_o="664" src_o="http://payload87.cargocollective.com/1/8/271957/4050910/Screen shot 2012-09-10 at AM 07.47.32_o.png" data-mid="21233830"  border="0" align="left"/&#62;

&#60;img src="http://payload87.cargocollective.com/1/8/271957/4050910/Screen Shot 2012-09-17 at 12.49.19 AM_500.png" width="500" height="743" width_o="637" height_o="947" src_o="http://payload87.cargocollective.com/1/8/271957/4050910/Screen Shot 2012-09-17 at 12.49.19 AM_o.png" data-mid="21472453"  border="0" align="left"/&#62;

He did his job—remember to do yours. 

Migrant workers make a vital contribution to the society we live in. They build our award winning architecture, keep our streets clean and take care of our children. Yet, over 3000 foreign workers were reported to have sought help for labor exploitation in 2011. 

These people deserve fairness, diginity and respect. 

Make a donation or volunteer with TWC2. Pledge your support at http://twc2.org.sg/.
</description>
		
		<excerpt>There are over a million foreign workers in Singapore, and instances of labour exploitation and/or discrimination are on the rise. To tackle this growing problem,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>When Life Gives You Lemons </title>
				
		<link>http://cargocollective.com/sxu/When-Life-Gives-You-Lemons</link>

		<comments>http://cargocollective.com/sxu/following/sxu/When-Life-Gives-You-Lemons</comments>

		<pubDate>Sun, 19 Aug 2012 10:04:45 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Social experiment ]]></category>

		<guid isPermaLink="false">3937661</guid>

		<description>We offered free lemonade to a bunch of lucky strangers in Singapore, in exchange for interesting stories and a whole lot of laughs. 

&#60;img src="http://payload81.cargocollective.com/1/8/271957/3937661/2012-08-19 11.18.15.jpg" width="670" height="670" width_o="1280" height_o="1280" src_o="http://payload81.cargocollective.com/1/8/271957/3937661/2012-08-19 11.18.15_o.jpg" data-mid="20570436"  border="0" align="left"/&#62; &#60;img src="http://payload81.cargocollective.com/1/8/271957/3937661/2012-08-19 14.01.05.jpg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload81.cargocollective.com/1/8/271957/3937661/2012-08-19 14.01.05_o.jpg" data-mid="20570439"  border="0" align="left"/&#62;

</description>
		
		<excerpt>We offered free lemonade to a bunch of lucky strangers in Singapore, in exchange for interesting stories and a whole lot of laughs.     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Dare you to...</title>
				
		<link>http://cargocollective.com/sxu/Dare-you-to</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Dare-you-to</comments>

		<pubDate>Tue, 14 Aug 2012 13:15:47 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Copywriting, Digital]]></category>

		<guid isPermaLink="false">3901865</guid>

		<description>&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Screen shot 2012-08-27 at PM 04.41.51.png" width="670" height="513" width_o="814" height_o="624" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Screen shot 2012-08-27 at PM 04.41.51_o.png" data-mid="20798104"  border="0" align="left"/&#62;

350 dares for young men aged 18-25, to get them to lead more interesting lives. 

&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare1.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare1_o.jpg" data-mid="20445088"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare2.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare2_o.jpg" data-mid="20445131"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare3.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare3_o.jpg" data-mid="20445269"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare4.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare4_o.jpg" data-mid="20445270"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare5.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare5_o.jpg" data-mid="20445420"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/DareD.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/DareD_o.jpg" data-mid="20779084"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare2_3.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare2_3_o.jpg" data-mid="20779085"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Dare.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Dare_o.jpg" data-mid="20779086"  border="0" align="left"/&#62;


&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901865/Screen shot 2012-09-11 at AM 02.27.42.png" width="483" height="582" width_o="483" height_o="582" src_o="http://payload80.cargocollective.com/1/8/271957/3901865/Screen shot 2012-09-11 at AM 02.27.42_o.png" data-mid="21256748"  border="0" align="left"/&#62;

and more. </description>
		
		<excerpt>  350 dares for young men aged 18-25, to get them to lead more interesting lives.        and more. </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Midnight Shift</title>
				
		<link>http://cargocollective.com/sxu/Midnight-Shift</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Midnight-Shift</comments>

		<pubDate>Sat, 11 Aug 2012 23:25:22 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Music reviews]]></category>

		<guid isPermaLink="false">3901847</guid>

		<description>Music reviewer for Midnight Shift since November 2011
&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901847/MR1.jpg" width="670" height="1712" width_o="900" height_o="2300" src_o="http://payload80.cargocollective.com/1/8/271957/3901847/MR1_o.jpg" data-mid="20398139"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901847/MR2.jpg" width="670" height="1637" width_o="900" height_o="2200" src_o="http://payload80.cargocollective.com/1/8/271957/3901847/MR2_o.jpg" data-mid="20398183"  border="0" align="left"/&#62;&#60;img src="http://payload80.cargocollective.com/1/8/271957/3901847/READMORE.jpg" width="670" height="536" width_o="900" height_o="720" src_o="http://payload80.cargocollective.com/1/8/271957/3901847/READMORE_o.jpg" data-mid="20397970"  border="0" align="left"/&#62;
</description>
		
		<excerpt>Music reviewer for Midnight Shift since November 2011  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload80.cargocollective.com/1/8/271957/3901847/prt_1344851859.jpg" />

	</item>
		
		
	<item>
		<title>Photography/Art Direction</title>
				
		<link>http://cargocollective.com/sxu/Photography-Art-Direction</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Photography-Art-Direction</comments>

		<pubDate>Sat, 11 Aug 2012 10:09:46 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3899737</guid>

		<description>Street Snap photographer for Nylon Japan &#38; Nylon Singapore 

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1sxkrNZXg1r0puwe.jpeg" width="500" height="331" width_o="500" height_o="331" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1sxkrNZXg1r0puwe_o.jpeg" data-mid="20397170"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1sz9ndJP41r0puwe.jpeg" width="500" height="353" width_o="500" height_o="353" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1sz9ndJP41r0puwe_o.jpeg" data-mid="20397176"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1szbaJ3281r0puwe.jpeg" width="500" height="353" width_o="500" height_o="353" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1szbaJ3281r0puwe_o.jpeg" data-mid="20397178"  border="0" align="left"/&#62;

Collaboration with Keira-Ann.com 
Dream Kits: Each kit consists of a square cushion featuring my photography, and a short bedtime-story zine. 

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3wcS6Dz1r0puwe.png" width="500" height="502" width_o="500" height_o="502" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3wcS6Dz1r0puwe_o.png" data-mid="20397221"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3xfTIoV1r0puwe.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3xfTIoV1r0puwe_o.png" data-mid="20397208"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3y7dTqB1r0puwe.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3y7dTqB1r0puwe_o.png" data-mid="20397210"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3yyrTir1r0puwe.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v3yyrTir1r0puwe_o.png" data-mid="20397211"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v40h2dn11r0puwe.png" width="500" height="502" width_o="500" height_o="502" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1v40h2dn11r0puwe_o.png" data-mid="20397213"  border="0" align="left"/&#62;

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1szijMoHA1r0puwe.jpeg" width="500" height="331" width_o="500" height_o="331" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/tumblr_m1szijMoHA1r0puwe_o.jpeg" data-mid="20397235"  border="0" align="left"/&#62;
&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899737/Screen shot 2012-08-13 at PM 04.23.44.png" width="670" height="598" width_o="706" height_o="631" src_o="http://payload79.cargocollective.com/1/8/271957/3899737/Screen shot 2012-08-13 at PM 04.23.44_o.png" data-mid="20397266"  border="0" align="left"/&#62;

Please visit my Flickr for more photos.
</description>
		
		<excerpt>Street Snap photographer for Nylon Japan &#38; Nylon Singapore     Collaboration with Keira-Ann.com  Dream Kits: Each kit consists of a square cushion featuring my...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload79.cargocollective.com/1/8/271957/3899737/prt_1344846324.jpg" />

	</item>
		
		
	<item>
		<title>Pixiekrane</title>
				
		<link>http://cargocollective.com/sxu/Pixiekrane</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Pixiekrane</comments>

		<pubDate>Sat, 11 Aug 2012 09:47:28 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Web publishing, Photography, Creative writing]]></category>

		<guid isPermaLink="false">3899636</guid>

		<description>Co-founder 

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899636/IMG_6623_2.jpg" width="670" height="381" width_o="2048" height_o="1165" src_o="http://payload79.cargocollective.com/1/8/271957/3899636/IMG_6623_2_o.jpg" data-mid="20360139"  border="0" align="left"/&#62;

PIXIEKRANE.COM is an independent creative venture. We work primarily with photography and writing, accompanied by video and other mediums. From themed visual projects, and news in the local arts &#38; culture industry, to the occasional interview with fellow creative folk on PXK People, every post promises to bring fresh inspiration and open up possibilities for readers.

Featured on Straits Times, Sinema TV, Seventeen Magazine

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_6544.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_6544_o.jpg" data-mid="20360051"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_8501.jpg" width="670" height="445" width_o="2048" height_o="1363" src_o="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_8501_o.jpg" data-mid="20360216"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_7204er.jpg" width="670" height="669" width_o="1418" height_o="1418" src_o="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_7204er_o.jpg" data-mid="20360288"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_6073.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload79.cargocollective.com/1/8/271957/3899636/_MG_6073_o.jpg" data-mid="20360411"  border="0" align="left"/&#62;
1 PXK Is In Your Workspace: POSKOD.SG / 2 PXK People: RachelEtNicole / 3 PXK Is In Your Workspace: Sinema TV / 4 PXK Is In Your Workspace: PLACE exhibition 

For all posts generated by me, click here.

</description>
		
		<excerpt>Co-founder     PIXIEKRANE.COM is an independent creative venture. We work primarily with photography and writing, accompanied by video and other mediums. From...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload79.cargocollective.com/1/8/271957/3899636/prt_1344696387.jpg" />

	</item>
		
		
	<item>
		<title>Social Rehab </title>
				
		<link>http://cargocollective.com/sxu/Social-Rehab</link>

		<comments>http://cargocollective.com/sxu/following/sxu/Social-Rehab</comments>

		<pubDate>Sat, 11 Aug 2012 05:55:21 +0000</pubDate>

		<dc:creator>S &#38; U</dc:creator>
		
		<category><![CDATA[Copywriting, Art Direction, Project &#38; events management,]]></category>

		<guid isPermaLink="false">3899200</guid>

		<description>Briefed to "do something good, famously", 
we set out on a mission to tackle smartphone etiquette in social settings.

We invited people to check in to a special kind of "rehab" — Social Rehab. 


click to visit official website

The Insight
People use their mobile phones as a crutch in social situations. 

Our solution
We introduced the Social Rehab Toolkit, a set of handy items that referenced iconic social networking digital platforms. We gave people the tools they needed to make real life connections more personal, making the most of face-to-face time with their friends. 

We invited popular local bloggers to be the first brave few to check in to Social Rehab, with video footage featured on the campaign website. A hundred kits were exclusively mailed out by request in Singapore, but otherwise anyone with Internet access could download a printable DIY template of the toolkit on their own.

&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/Kit.jpg" width="670" height="460" width_o="782" height_o="538" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/Kit_o.jpg" data-mid="20358299"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/Twitter.jpg" width="645" height="430" width_o="645" height_o="430" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/Twitter_o.jpg" data-mid="20358315"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/Like.jpg" width="645" height="430" width_o="645" height_o="430" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/Like_o.jpg" data-mid="20358317"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/DrawSomething.jpg" width="645" height="430" width_o="645" height_o="430" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/DrawSomething_o.jpg" data-mid="20358320"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/Instaglasses.jpg" width="645" height="430" width_o="645" height_o="430" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/Instaglasses_o.jpg" data-mid="20358321"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/8/271957/3899200/ToolkitTemplate.jpg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/8/271957/3899200/ToolkitTemplate_o.jpg" data-mid="20407875"  border="0" align="left"/&#62;





The campaign culminated in the world's first ever 'phone locker' event at Loof, The Rooftop Bar, one of Singapore's best-loved bars. We challenged the public to lock up their phones, in exchange for drink promotions and an uninterrupted evening with their friends. Over 400 people were in attendance over the 4-hour event, and 150 phones were locked up.



Social Rehab received widespread attention in digital media, with features from popular sources such as DesignTAXI, Buzzfeed, Yahoo! Singapore, CNET Asia, Creativity-Online, Contagious Magazine, Lost At E Minor, as well as articles in trade publications such as Adweek, Campaign Brief Asia, Ad Asia, Marketing-Interactive.com, and more. It was also picked up in local news such as Omy.sg, Youth.sg, and blogs such as Fever Avenue and Plussixfive. 

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		<excerpt>Briefed to "do something good, famously",  we set out on a mission to tackle smartphone etiquette in social settings.  We invited people to check in to a special...</excerpt>

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