http://cargocollective.com swedishguilt Wed, 08 Feb 2012 13:09:42 +0000 http://cargocollective.com en http://cargocollective.com/swedishguilt/Whirlpool-Water-Filtration-Campaign http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-Water-Filtration-Campaign Wed, 08 Feb 2012 13:09:42 +0000 swedishguilt 2770440 <img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0000_preloader_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0000_preloader_o.jpg" data-mid="14056656" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0001_default_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0001_default_o.jpg" data-mid="14056657" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0002_explore_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0002_explore_o.jpg" data-mid="14056658" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0002b_explore.jpg" width="640" height="440" width_o="640" height_o="440" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0002b_explore_o.jpg" data-mid="14056785" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0003_answer_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0003_answer_o.jpg" data-mid="14056659" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0003b_answer.jpg" width="640" height="440" width_o="640" height_o="440" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0003b_answer_o.jpg" data-mid="14056784" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0004_video_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0004_video_o.jpg" data-mid="14056660" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0005_offer teaser_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0005_offer teaser_o.jpg" data-mid="14056661" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0006_offer expanded_640.jpg" width="640" height="440" width_o="1280" height_o="880" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/detail_whirlpool_waterfiltration_0006_offer expanded_o.jpg" data-mid="14056662" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770440/thumb_whirlpool_waterfiltration.jpg" width="200" height="134" width_o="200" height_o="134" src_o="http://payload23.cargocollective.com/1/5/183744/2770440/thumb_whirlpool_waterfiltration_o.jpg" data-mid="14056663" border="0" align="left"/> client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director Microsite for a national campaign that challenged consumers to consider what healthy water actually looks like. The truth is, you can't tell just by looking. client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director Microsite for a national campaign that challenged consumers to consider what... http://cargocollective.com/swedishguilt/Whirlpool-Laundry-123-Microsite http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-Laundry-123-Microsite Wed, 08 Feb 2012 12:56:48 +0000 swedishguilt 2770396 <img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_01.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_01_o.jpg" data-mid="14056343" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_02.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_02_o.jpg" data-mid="14056344" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_03.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_03_o.jpg" data-mid="14056345" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_04.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_04_o.jpg" data-mid="14056346" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_05.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_05_o.jpg" data-mid="14056347" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_06.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_06_o.jpg" data-mid="14056348" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_07.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_07_o.jpg" data-mid="14056349" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_08.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_08_o.jpg" data-mid="14056350" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_09.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_09_o.jpg" data-mid="14056352" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_10.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_10_o.jpg" data-mid="14056353" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_11.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_11_o.jpg" data-mid="14056354" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_12.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_12_o.jpg" data-mid="14056355" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_13.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_13_o.jpg" data-mid="14056357" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_14.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_14_o.jpg" data-mid="14056358" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_15.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_15_o.jpg" data-mid="14056360" border="0" align="left"/><img src="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_16.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload23.cargocollective.com/1/5/183744/2770396/detail_whirlpool_123_16_o.jpg" data-mid="14056361" border="0" align="left"/> client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Sr. Art Director A simple nanosite (like a microsite, but smaller) that demonstrates the simplicity and flexibility of Whirlpool's custom laundry options. client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Sr. Art Director A simple nanosite (like a microsite, but smaller) that demonstrates the simplicity and... http://cargocollective.com/swedishguilt/Whirlpool-and-Twitter http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-and-Twitter Mon, 06 Feb 2012 19:15:21 +0000 swedishguilt 2757321 <img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0000_1. intro_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0000_1. intro_o.jpg" data-mid="13989762" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0001_2. manifesto setup_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0001_2. manifesto setup_o.jpg" data-mid="13989767" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0002_3. manifesto detail_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0002_3. manifesto detail_o.jpg" data-mid="13989770" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0003_4. stain tweet_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0003_4. stain tweet_o.jpg" data-mid="13989773" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0004_5. WIFS response_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0004_5. WIFS response_o.jpg" data-mid="13989775" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0004_5.-WIFS-response.jpg" width="640" height="407" width_o="640" height_o="407" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0004_5.-WIFS-response_o.jpg" data-mid="14055614" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0005_6. 35 billion setup_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0005_6. 35 billion setup_o.jpg" data-mid="13989777" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0006_7. 35 billion solution_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0006_7. 35 billion solution_o.jpg" data-mid="13989781" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0007_8. featured tweet setup_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0007_8. featured tweet setup_o.jpg" data-mid="13989784" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0008_9. featured tweet rollover_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0008_9. featured tweet rollover_o.jpg" data-mid="13989788" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0009_10. featured video_640.jpg" width="640" height="407" width_o="1263" height_o="803" src_o="http://payload22.cargocollective.com/1/5/183744/2757321/detail_whirlpool_twitter_0009_10. featured video_o.jpg" data-mid="13989791" border="0" align="left"/>{image 12} client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director Quite possibly the best commercial use of Twitter that never saw the light of day. To support the Chores campaign — a campaign based on real consumer insights — we developed an idea to aggregate chore-related tweets and visualize them on a timeline. What better way to bring the campaign to life than to give consumers a real platform for their gripes — and offer tips, advice and product giveaways as solutions to those household challenges. Sadly, the lawyers said, "no". client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director Quite possibly the best commercial use of Twitter that never saw the light... http://cargocollective.com/swedishguilt/Whirlpool-Cabrio-Product-Demo http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-Cabrio-Product-Demo Mon, 06 Feb 2012 18:48:48 +0000 swedishguilt 2757162 Fullscreen <img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0001_2_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0001_2_o.jpg" data-mid="13988993" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0002_3_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0002_3_o.jpg" data-mid="13988995" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0003_4_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0003_4_o.jpg" data-mid="13988996" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0004_5_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0004_5_o.jpg" data-mid="13988997" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0005_6_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0005_6_o.jpg" data-mid="13988998" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0006_7_640.jpg" width="640" height="450" width_o="1280" height_o="900" src_o="http://payload22.cargocollective.com/1/5/183744/2757162/detail_whirlpool_cabrio_0006_7_o.jpg" data-mid="13989000" border="0" align="left"/> client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director A fun product demo that coincided with the launch of the Chores campaign — a brand acknowledgement that Whirlpool understands that household chores pretty much suck. But there's a silver lining: thoughtful products created with an understanding of the people that use them and a vision to take some of the suck out of doing chores. client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director A fun product demo that coincided with the launch of the Chores campaign... http://cargocollective.com/swedishguilt/Whirlpool-Mobile-Site http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-Mobile-Site Mon, 06 Feb 2012 17:08:41 +0000 swedishguilt 2756479 Fullscreen <img src="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0000_home_640.jpg" width="640" height="400" width_o="1280" height_o="800" src_o="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0000_home_o.jpg" data-mid="13985849" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0001_products 1_640.jpg" width="640" height="400" width_o="1280" height_o="800" src_o="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0001_products 1_o.jpg" data-mid="13985850" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0003_washers_640.jpg" width="640" height="400" width_o="1280" height_o="800" src_o="http://payload22.cargocollective.com/1/5/183744/2756479/detail_whirlpool_wap_0003_washers_o.jpg" data-mid="13985851" border="0" align="left"/> client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director To meet the changing needs of shoppers, and the fact we're never that far away from our mobile devices (even when we're looking for a new appliance), we created a mobile optimized web site for Whirlpool Brand and Lowe's. client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director To meet the changing needs of shoppers, and the fact we're never that far... http://cargocollective.com/swedishguilt/Jenn-Air-com-Redesign http://cargocollective.com/swedishguilt/following/swedishguilt/Jenn-Air-com-Redesign Mon, 06 Feb 2012 14:33:57 +0000 swedishguilt 2754759 Fullscreen <img src="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_01_640.jpg" width="640" height="525" width_o="1280" height_o="1050" src_o="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_01_o.jpg" data-mid="13979366" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_02_640.jpg" width="640" height="600" width_o="1280" height_o="1200" src_o="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_02_o.jpg" data-mid="13979367" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_03_640.jpg" width="640" height="479" width_o="1280" height_o="958" src_o="http://payload22.cargocollective.com/1/5/183744/2754759/jennair_03_o.jpg" data-mid="13979371" border="0" align="left"/> client: Jenn-Air agency: Arc Worldwide/Leo Burnett role: Sr. Art Director Initial design concept for the redesign of Jenn-Air.com. client: Jenn-Air agency: Arc Worldwide/Leo Burnett role: Sr. Art Director Initial design concept for the redesign of Jenn-Air.com. http://cargocollective.com/swedishguilt/Cadillac-PGR3-Microsite http://cargocollective.com/swedishguilt/following/swedishguilt/Cadillac-PGR3-Microsite Mon, 06 Feb 2012 13:52:05 +0000 swedishguilt 2754027 client: Cadillac agency: Arc Worldwide/Leo Burnett role: Art Director Microsite to support the launch of the Cadillac V-Series and Project Gotham Racing 3. client: Cadillac agency: Arc Worldwide/Leo Burnett role: Art Director Microsite to support the launch of the Cadillac V-Series and Project Gotham Racing 3. http://cargocollective.com/swedishguilt/McDonald-s-Shrek-Trek http://cargocollective.com/swedishguilt/following/swedishguilt/McDonald-s-Shrek-Trek Mon, 06 Feb 2012 13:49:37 +0000 swedishguilt 2753817 client: McDonald's agency: Arc Worldwide/Leo Burnett role: Sr. Art Director A robust web experience and campaign destination to support the release of Shrek 3 and encourage real world adventures and physical activity for kids. client: McDonald's agency: Arc Worldwide/Leo Burnett role: Sr. Art Director A robust web experience and campaign destination to support the release of Shrek 3... http://cargocollective.com/swedishguilt/Whirlpool-at-Lowe-s http://cargocollective.com/swedishguilt/following/swedishguilt/Whirlpool-at-Lowe-s Mon, 06 Feb 2012 12:41:39 +0000 swedishguilt 2753626 client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director For most people, the clock starts ticking right away when an appliance goes down. They need a new one. And fast. 82% of shoppers use the web at some point while they're shopping. So if we know they're online to find out what and where to buy, how do we put them in touch with Whirlpool and Lowe's before that window of opportunity closes? Simple, really. A super-targeted search and display campaign directed in-market shoppers to our digital store-within-a-store. Once there, demos let them experience products in a way that can't be matched in-store. And finally, special offers on exactly the appliance they need solidified the fact that they were getting the right appliance at the right place at a retailer they could trust. client: Whirlpool agency: Arc Worldwide/Leo Burnett role: Associate Creative Director For most people, the clock starts ticking right away when an appliance goes... http://cargocollective.com/swedishguilt/Johnson-Controls-Intro-Panel http://cargocollective.com/swedishguilt/following/swedishguilt/Johnson-Controls-Intro-Panel Mon, 06 Feb 2012 12:31:55 +0000 swedishguilt 2742971 client: Johnson Controls agency: Downstream role: Design Director A projected motion graphics piece that welcomes visitors to Johnson Controls' Technology Briefing Center in Milwaukee, WI. The video helps set the stage for the JCI story and the idea that it's not about buildings anymore — it's about the people inside of them and creating environments that help them achieve to their fullest. Motion graphics credit: The obnoxiously talented David Bryan. client: Johnson Controls agency: Downstream role: Design Director A projected motion graphics piece that welcomes visitors to Johnson Controls' Technology...