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<channel>
	<title>Sui Kee</title>
	<link>http://cargocollective.com</link>
	<description>Sui Kee</description>
	<pubDate>Mon, 15 Apr 2013 06:12:50 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>SYFC</title>
				
		<link>http://cargocollective.com/suikee/SYFC</link>

		<comments>http://cargocollective.com/suikee/following/suikee/SYFC</comments>

		<pubDate>Mon, 15 Apr 2013 06:12:50 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[integrated, advertising, branding]]></category>

		<guid isPermaLink="false">4777573</guid>

		<description>[Final Year Project] 
&#124;&#124; Featured in Edition 13.7
&#124;&#124; Featured in New Blood

I chose to work on rebranding Singapore Youth Flying Club as I've always wanted to work on something related to planes or aviation. Being able to work with the club and have its support was amazing and extremely helpful.

I worked on getting a brand image that could truly represent what they do - to nurture and inculcate in youths a passion for flying. Everything was based on the simple idea that a paper plane is the starting point of everyone's interest for aviation - it also represents the nurturing nature of the club, as a mentor to youths to wish to pursue their passion for flying.

Proposed Stationery
&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/giveaways copy.JPG" width="670" height="447" width_o="1280" height_o="854" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/giveaways copy_o.JPG" data-mid="29123065"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/stationery copy.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/stationery copy_o.JPG" data-mid="29123066"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/brochure_4.JPG" width="670" height="559" width_o="1227" height_o="1024" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/brochure_4_o.JPG" data-mid="29123071"  border="0" align="left"/&#62;

Proposed Print Ads
&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-01.jpg" width="540" height="762" width_o="540" height_o="762" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-01_o.jpg" data-mid="29122955"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-02.jpg" width="540" height="762" width_o="540" height_o="762" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-02_o.jpg" data-mid="29122957"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-03.jpg" width="540" height="762" width_o="540" height_o="762" src_o="http://payload123.cargocollective.com/1/7/238394/4777573/FINAL_IBC_posters-03_o.jpg" data-mid="29122958"  border="0" align="left"/&#62;

Case Study Video
(which will explain my entire branding campaign more effectively than images)
</description>
		
		<excerpt>[Final Year Project]  &#124;&#124; Featured in Edition 13.7 &#124;&#124; Featured in New Blood  I chose to work on rebranding Singapore Youth Flying Club as I've always wanted to work...</excerpt>

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	</item>
		
		
	<item>
		<title>Killiney Kaya</title>
				
		<link>http://cargocollective.com/suikee/Killiney-Kaya</link>

		<comments>http://cargocollective.com/suikee/following/suikee/Killiney-Kaya</comments>

		<pubDate>Mon, 15 Apr 2013 04:56:21 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[packaging, identity ]]></category>

		<guid isPermaLink="false">3355740</guid>

		<description>
[School Assignment/Live Client/Packaging]
&#124;&#124; Shortlisted as finalist 

&#60;img src="http://payload52.cargocollective.com/1/7/238394/3355740/cargo4.jpg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload52.cargocollective.com/1/7/238394/3355740/cargo4_o.jpg" data-mid="19118977"  border="0" align="left"/&#62;
Tasked with designing both a new label and twin pack packaging for Killiney Kopitiam's kaya (a popular breakfast toast spread among locals), I decided to keep the label similar to it's old label, but change its orientation to give it a new look as well as make it double as a safety seal as Killiney prides itself with producing Kaya with fresh ingredients without preservatives.

&#60;img src="http://payload52.cargocollective.com/1/7/238394/3355740/cargo3.jpg" width="500" height="283" width_o="500" height_o="283" src_o="http://payload52.cargocollective.com/1/7/238394/3355740/cargo3_o.jpg" data-mid="19118976"  border="0" align="left"/&#62;

For both the label and multipack, the colour scheme is as such to keep it in line with its brand colours as it was updated not too long ago and I wanted to build on it instead of rebranding it to prevent confusion or allowing it to look too different from the rest of the products Killiney stores currently sell.

&#60;img src="http://payload52.cargocollective.com/1/7/238394/3355740/cargo1.jpg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload52.cargocollective.com/1/7/238394/3355740/cargo1_o.jpg" data-mid="19118973"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/7/238394/3355740/cargo2.jpg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload52.cargocollective.com/1/7/238394/3355740/cargo2_o.jpg" data-mid="19118974"  border="0" align="left"/&#62;
I designed the multipack to compliment the label instead of making a secondary packaging that completely obscures the first. It was also designed with cost and convenience in mind - it is 2C printing on a single sheet and can be flat packed for storage before whipping it out to pack two fresh bottles of kaya at any given point of time. 

It is strong enough (and designed in such a way) to support both bottles of kaya even after it has been opened, thus eliminating the concern that the bottles will roll out or fall in the process of taking it out of the multipack. </description>
		
		<excerpt> [School Assignment/Live Client/Packaging] &#124;&#124; Shortlisted as finalist    Tasked with designing both a new label and twin pack packaging for Killiney Kopitiam's kaya...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Adverganda V2.0</title>
				
		<link>http://cargocollective.com/suikee/Adverganda-V2-0</link>

		<comments>http://cargocollective.com/suikee/following/suikee/Adverganda-V2-0</comments>

		<pubDate>Mon, 15 Apr 2013 04:56:01 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[exhibition]]></category>

		<guid isPermaLink="false">4777478</guid>

		<description>[TSA at London Design Festival 2012 ]
 &#124; Version 2 of Adverganda, as we were going to have to bring everything to London, the exhibit was reduced to being portable

Execution//
Print both “propaganda” posters as well as iconic advertisements in red and blue 
respectively and connect them to a common word (eg BUY or JOIN). When red light is shined on them, only the propaganda posters will be visable and vice versa - to show that they all have the same core message; BUY THIS, JOIN THAT. 

&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8324.JPG" width="400" height="600" width_o="400" height_o="600" src_o="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8324_o.JPG" data-mid="25549094"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8670.JPG" width="400" height="600" width_o="400" height_o="600" src_o="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8670_o.JPG" data-mid="25549096"  border="0" align="left"/&#62;
Exhibition-goers are also invited to share their opinions and thoughts.

&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8390_1.JPG" width="400" height="267" width_o="400" height_o="267" src_o="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8390_1_o.JPG" data-mid="25549578"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8301_3.JPG" width="400" height="267" width_o="400" height_o="267" src_o="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8301_3_o.JPG" data-mid="25549579"  border="0" align="left"/&#62;&#60;img src="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8299_2.JPG" width="400" height="267" width_o="400" height_o="267" src_o="http://payload123.cargocollective.com/1/7/238394/4777478/_MG_8299_2_o.JPG" data-mid="25549581"  border="0" align="left"/&#62;</description>
		
		<excerpt>[TSA at London Design Festival 2012 ]  &#124; Version 2 of Adverganda, as we were going to have to bring everything to London, the exhibit was reduced to being portable ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload123.cargocollective.com/1/7/238394/4777478/prt_1358392847.JPG" />

	</item>
		
		
	<item>
		<title>Cost of Happiness</title>
				
		<link>http://cargocollective.com/suikee/Cost-of-Happiness</link>

		<comments>http://cargocollective.com/suikee/following/suikee/Cost-of-Happiness</comments>

		<pubDate>Mon, 15 Apr 2013 04:52:52 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[Editorial, Publication]]></category>

		<guid isPermaLink="false">5409469</guid>

		<description>[School Assignment/New Media]
Connected to The Happiness Machine

Part of the Creative Process Journal we had to make, I made a separate book upon further reflection - the fact that we spent so much on this exhibit struck me with such irony that happiness truly, doesn't come free; so I compiled all our receipts and submitted it in a guise of a nostalgic blue book which we all recognise, hoping I don't get into trouble.

&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/1 copy.jpg" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/1 copy_o.jpg" data-mid="29121495"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/2 copy.jpg" width="670" height="447" width_o="1280" height_o="854" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/2 copy_o.jpg" data-mid="29121498"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/3 copy.jpg" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/3 copy_o.jpg" data-mid="29121499"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/4 copy.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/4 copy_o.JPG" data-mid="29121501"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/5 copy.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/5 copy_o.JPG" data-mid="29121502"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/6 copy.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/6 copy_o.JPG" data-mid="29121545"  border="0" align="left"/&#62;

I also made the Reactions &#38; Reflections part of the journals (essentially, part 3 of 3) which is a compilation of the public's reactions to our exhibit and our personal reflections on this project. 
&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9824.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9824_o.JPG" data-mid="29121721"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9826.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9826_o.JPG" data-mid="29121722"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9827.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9827_o.JPG" data-mid="29121725"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9828.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9828_o.JPG" data-mid="29121731"  border="0" align="left"/&#62;&#60;img src="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9829.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload155.cargocollective.com/1/7/238394/5409469/_MG_9829_o.JPG" data-mid="29121737"  border="0" align="left"/&#62;</description>
		
		<excerpt>[School Assignment/New Media] Connected to The Happiness Machine  Part of the Creative Process Journal we had to make, I made a separate book upon further...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>SCAPETASTIC</title>
				
		<link>http://cargocollective.com/suikee/SCAPETASTIC</link>

		<comments>http://cargocollective.com/suikee/following/suikee/SCAPETASTIC</comments>

		<pubDate>Tue, 15 Jan 2013 20:09:15 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">3459324</guid>

		<description>[SCAPETASTIC &#124;&#124; *SCAPE ]

Account Director: Noor Azhar
Account Executive: Sui Kee
Creative Director: Sarah Michelle Lee
Senior Creative: Justin Tan
Creative: Chee Kiang, Hakim, Kai, Sui Kee 
Junior Creative: Kelvin, Qi Yin, Xuanhui, Lisa
Photographer: Justin Tan, Chloe Ong


To celebrate *SCAPE's 2nd anniversary, we've been tasked to brand their 2nd anniversary party! Taking inspiration from the 80s, we made 4 different versions to cover the activities of the day - general fun, flea markets, concerts and sports. 

 &#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticgeneric.jpeg" width="424" height="550" width_o="424" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticgeneric_o.jpeg" data-mid="25501898"  border="0" align="left"/&#62;&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticperforming-arts.jpeg" width="427" height="550" width_o="427" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticperforming-arts_o.jpeg" data-mid="25501901"  border="0" align="left"/&#62;&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticsports.jpeg" width="426" height="550" width_o="426" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticsports_o.jpeg" data-mid="25501903"  border="0" align="left"/&#62;&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticvisual-arts.jpeg" width="424" height="550" width_o="424" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/41_scapetasticvisual-arts_o.jpeg" data-mid="25501905"  border="0" align="left"/&#62; &#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/481281_3644482554631_924175999_n.jpeg" width="424" height="550" width_o="424" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/481281_3644482554631_924175999_n_o.jpeg" data-mid="25502852"  border="0" align="left"/&#62; 

We also had a booth which consisted of a photo opportunity backdrop and a showcase of our work in-progress for this project! 
&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/41_event01.jpeg" width="670" height="471" width_o="781" height_o="550" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/41_event01_o.jpeg" data-mid="25501897"  border="0" align="left"/&#62;&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/255257_387447481316092_49834226_n.jpg" width="670" height="470" width_o="780" height_o="548" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/255257_387447481316092_49834226_n_o.jpg" data-mid="25501907"  border="0" align="left"/&#62;&#60;img src="http://payload57.cargocollective.com/1/7/238394/3459324/IMG_1661.JPG" width="670" height="470" width_o="780" height_o="548" src_o="http://payload57.cargocollective.com/1/7/238394/3459324/IMG_1661_o.JPG" data-mid="25502757"  border="0" align="left"/&#62;</description>
		
		<excerpt>[SCAPETASTIC &#124;&#124; *SCAPE ]  Account Director: Noor Azhar Account Executive: Sui Kee Creative Director: Sarah Michelle Lee Senior Creative: Justin Tan Creative: Chee...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload57.cargocollective.com/1/7/238394/3459324/prt_1358300729.jpeg" />

	</item>
		
		
	<item>
		<title>Good Memories</title>
				
		<link>http://cargocollective.com/suikee/Good-Memories</link>

		<comments>http://cargocollective.com/suikee/following/suikee/Good-Memories</comments>

		<pubDate>Wed, 26 Sep 2012 09:46:25 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[installation, exhibition, new media]]></category>

		<guid isPermaLink="false">4149339</guid>

		<description>[School Assignment/New Media]
&#124;&#124; Group project with Melissa Zee &#38; Hazel Yu 
&#124;&#124; Featured in LianHe ZaoBao (Local daily chinese newspaper)

Objective: Create an artefact that will make Singaporeans proud &#38; happy to be home-grown Singaporeans. 

Idea: Kids are happy &#38; carefree &#62; memories of being a kid brings a smile on anyone's face 

Concept: Make use of nostalgia to bring back those memories for Singaporean adults for them to feel happy &#38; proud of having grown up in Singapore

Execution: Create a shelter of good memories made up of several components -

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/IMG_1994 copy.JPG" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/IMG_1994 copy_o.JPG" data-mid="21996951"  border="0" align="left"/&#62;

1. A shelter to represent a separate zone altogether - "Good Memories" painted along the sides are a play on the old "Good Morning" towels. 

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/319364_194567444006773_1542928021_n.jpeg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/319364_194567444006773_1542928021_n_o.jpeg" data-mid="21811155"  border="0" align="left"/&#62;

2. A dream catcher at the top of the shelter, to represent good memories (in the form of tin cans, explained in the next point) descending from the past. 


3. Tin cans descending from a dream-catcher from above, representing communication from the past, filled with childhood memories, ranging from games like animal chess &#38; five stones, to scents like coffee powder &#38; axe oil, to sounds like the national anthem &#38; the garang guni man. 

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/3.JPG" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/3_o.JPG" data-mid="21810908"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/5.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/5_o.jpg" data-mid="21810944"  border="0" align="left"/&#62;

4. An old iconic red mailbox to take giveaways (in the form of childhood tokens) to represent the remembrance of these memories. 

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/IMG_2352 copy.JPG" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/IMG_2352 copy_o.JPG" data-mid="21811884"  border="0" align="left"/&#62;

We exhibited at the Admin Block in Singapore Polytechnic, as well as Bugis+. Responses from the public regarding our exhibit was both heart-warming and flattering - it was well-loved by both young, who were curious, and old, who remembers.  

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/19.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/19_o.jpg" data-mid="21811251"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/18.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/18_o.jpg" data-mid="21811245"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/1.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/1_o.jpg" data-mid="21810887"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/2.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/2_o.jpg" data-mid="21810898"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/4.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/4_o.jpg" data-mid="21810918"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/6.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/6_o.jpg" data-mid="21810964"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/7.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/7_o.jpg" data-mid="21810989"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4149339/8.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload92.cargocollective.com/1/7/238394/4149339/8_o.jpg" data-mid="21811007"  border="0" align="left"/&#62;

I would also like to thank everyone who told us we did a great job or that you really got to remember good times again - thank you, for more good memories.</description>
		
		<excerpt>[School Assignment/New Media] &#124;&#124; Group project with Melissa Zee &#38; Hazel Yu  &#124;&#124; Featured in LianHe ZaoBao (Local daily chinese newspaper)  Objective: Create an...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload92.cargocollective.com/1/7/238394/4149339/prt_1348669114.JPG" />

	</item>
		
		
	<item>
		<title>ALIVE</title>
				
		<link>http://cargocollective.com/suikee/ALIVE</link>

		<comments>http://cargocollective.com/suikee/following/suikee/ALIVE</comments>

		<pubDate>Tue, 25 Sep 2012 10:25:33 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[publication, editorial]]></category>

		<guid isPermaLink="false">4142586</guid>

		<description>[School Assignment/Publication]

&#124; Done with Ben Newman's blessings

Made for our publication module, our brief was to feature an artist of our choice. 


&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8832 copy.JPG" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8832 copy_o.JPG" data-mid="21809524"  border="0" align="left"/&#62;

I chose to feature Ben Newman because I visited his exhibition in the Nobrow gallery in the London Design Festival 2011 and fell in love with it. 

Thankfully, Mr Newman replied my emails and graciously allowed me to use hi-res images of his illustrations for this publication. 

Finally, the end product! Do click to scroll through. 

&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8789.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8789_o.JPG" data-mid="21809746"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8790.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8790_o.JPG" data-mid="21809747"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8791.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8791_o.JPG" data-mid="21809749"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8796.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8796_o.JPG" data-mid="21809751"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8797.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8797_o.JPG" data-mid="21809752"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8798.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8798_o.JPG" data-mid="21809754"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8799.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8799_o.JPG" data-mid="21809757"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8808.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8808_o.JPG" data-mid="21809759"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8809.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8809_o.JPG" data-mid="21809762"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8810.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8810_o.JPG" data-mid="21809764"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8815.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8815_o.JPG" data-mid="21809772"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8816.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8816_o.JPG" data-mid="21809773"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8817.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8817_o.JPG" data-mid="21809774"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8818.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8818_o.JPG" data-mid="21809777"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8819.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8819_o.JPG" data-mid="21809779"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8824.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8824_o.JPG" data-mid="21809782"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8825.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8825_o.JPG" data-mid="21809784"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8826.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8826_o.JPG" data-mid="21809786"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8827.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8827_o.JPG" data-mid="21809792"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8828.JPG" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload92.cargocollective.com/1/7/238394/4142586/_MG_8828_o.JPG" data-mid="21809796"  border="0" align="left"/&#62;


A WIP video of putting the pieces together. 
</description>
		
		<excerpt>[School Assignment/Publication]  &#124; Done with Ben Newman's blessings  Made for our publication module, our brief was to feature an artist of our choice.      I chose...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload92.cargocollective.com/1/7/238394/4142586/prt_1348586392.JPG" />

	</item>
		
		
	<item>
		<title>St Patty's Day @ Mr Punch</title>
				
		<link>http://cargocollective.com/suikee/St-Patty-s-Day-Mr-Punch</link>

		<comments>http://cargocollective.com/suikee/following/suikee/St-Patty-s-Day-Mr-Punch</comments>

		<pubDate>Sun, 29 Jul 2012 00:22:23 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[identity, advertising]]></category>

		<guid isPermaLink="false">3504369</guid>

		<description>[Client : MINT Museum of Toys]

 &#60;img src="http://payload60.cargocollective.com/1/7/238394/3504369/Screen shot 2012-07-29 at 1.19.56 PM.png" width="499" height="700" width_o="499" height_o="700" src_o="http://payload60.cargocollective.com/1/7/238394/3504369/Screen shot 2012-07-29 at 1.19.56 PM_o.png" data-mid="19945900"  border="0" align="left"/&#62;

In preparation for St. Patrick’s Day, our mascot, Mr Punch has been given a typical irish top hat, complete with a 3-leaf clover. A tent card insert was designed for Mr Punch (a restaurant located within MINT Museum of Toys). 

&#60;img src="http://payload60.cargocollective.com/1/7/238394/3504369/Tentcard.PNG" width="324" height="768" width_o="324" height_o="768" src_o="http://payload60.cargocollective.com/1/7/238394/3504369/Tentcard_o.PNG" data-mid="19945887"  border="0" align="left"/&#62;

Specially designed badges were also given out when a customer buys a stipulated amount of drinks or turn up in green! 
&#60;img src="http://payload60.cargocollective.com/1/7/238394/3504369/badges_o.jpeg" width="400" height="358" width_o="400" height_o="358" src_o="http://payload60.cargocollective.com/1/7/238394/3504369/badges_o_o.jpeg" data-mid="21906029"  border="0" align="left"/&#62;
</description>
		
		<excerpt>[Client : MINT Museum of Toys]     In preparation for St. Patrick’s Day, our mascot, Mr Punch has been given a typical irish top hat, complete with a 3-leaf...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload60.cargocollective.com/1/7/238394/3504369/prt_1338470197.JPG" />

	</item>
		
		
	<item>
		<title>London's Calling!</title>
				
		<link>http://cargocollective.com/suikee/London-s-Calling</link>

		<comments>http://cargocollective.com/suikee/following/suikee/London-s-Calling</comments>

		<pubDate>Mon, 02 Jul 2012 01:49:30 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[craft, identity]]></category>

		<guid isPermaLink="false">3683156</guid>

		<description>[A Trip to London! &#124;&#124; The Student Agency]
 &#124; Team effort with Kai 

&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/LONDON_cargo.jpg" width="500" height="707" width_o="500" height_o="707" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/LONDON_cargo_o.jpg" data-mid="19118546"  border="0" align="left"/&#62;

We made giveaways for the gracious ones who showed us around the lovely city. 

&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/_MG_0450_hr.jpg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/_MG_0450_hr_o.jpg" data-mid="19118498"  border="0" align="left"/&#62;

&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/_MG_0460_hr.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/_MG_0460_hr_o.jpg" data-mid="19118562"  border="0" align="left"/&#62;&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_03_hr.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_03_hr_o.jpg" data-mid="19118564"  border="0" align="left"/&#62;&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_04_hr.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_04_hr_o.jpg" data-mid="19118567"  border="0" align="left"/&#62;&#60;img src="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_05_hr.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload69.cargocollective.com/1/7/238394/3683156/TSA_Badge_05_hr_o.jpg" data-mid="19118568"  border="0" align="left"/&#62;

Read all about my experience in London with TSA here!</description>
		
		<excerpt>[A Trip to London! &#124;&#124; The Student Agency]  &#124; Team effort with Kai     We made giveaways for the gracious ones who showed us around the lovely city.       Read all...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload69.cargocollective.com/1/7/238394/3683156/prt_1341210892.JPG" />

	</item>
		
		
	<item>
		<title>Design Propaganda</title>
				
		<link>http://cargocollective.com/suikee/Design-Propaganda</link>

		<comments>http://cargocollective.com/suikee/following/suikee/Design-Propaganda</comments>

		<pubDate>Wed, 23 May 2012 08:41:07 +0000</pubDate>

		<dc:creator>Sui Kee</dc:creator>
		
		<category><![CDATA[craft, personal]]></category>

		<guid isPermaLink="false">3459394</guid>

		<description>[Personal Project]
Made them on a whim, while completing my exhibit which is closely related to propaganda. Initially, they were to be used as giveaways for people who bothered to talk to me about my exhibit, but it was too propaganda-centric which might end up being unrelated to the exhibit. 
&#60;img src="http://media.tumblr.com/tumblr_m07mqt4O7j1qzlrqg.jpg" /&#62; &#60;img src="http://media.tumblr.com/tumblr_m07ms8tsUH1qzlrqg.jpg" /&#62;
more to come!</description>
		
		<excerpt>[Personal Project] Made them on a whim, while completing my exhibit which is closely related to propaganda. Initially, they were to be used as giveaways for people...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload57.cargocollective.com/1/7/238394/3459394/prt_1337780392.JPG" />

	</item>
		
	</channel>
</rss>