http://cargocollective.com Stuart Thursby // Art Director Mon, 11 Mar 2013 13:16:36 +0000 http://cargocollective.com en http://cargocollective.com/sthursby/LifeLink http://cargocollective.com/sthursby/following/sthursby/LifeLink Mon, 11 Mar 2013 13:16:36 +0000 Stuart Thursby // Art Director 5156191 THE ASK LifeLink is a GTA-based private insurance broker, representing over 20 insurance companies across a variety of different categories.​ The ask was to create a brand identity, stationary and website as the brand got its foothold in the area. THE ANSWER A linked ​circle was the selected logo, leveraging various associations with connection, legacy and infinity. A friendly, modern slab serif, Eksja, was selected for the company name itself ("LifeLink"), with Gotham used as a solid foundation for the specific category of insurance (eg. "Insurance + Financial"). A vibrant, modern colour palette communicated warmth and approachability, along with creating an opportunity to differentiate the lines of business.​ <img src="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink_1.jpg" width="670" height="464" width_o="2048" height_o="1419" src_o="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink_1_o.jpg" data-mid="27707820" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink_2.jpg" width="670" height="319" width_o="2048" height_o="976" src_o="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink_2_o.jpg" data-mid="27707919" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink__Cards.png" width="670" height="571" width_o="2000" height_o="1705" src_o="http://payload142.cargocollective.com/1/3/104002/5156191/LifeLink__Cards_o.png" data-mid="27707967" border="0" align="left"/> THE ASK LifeLink is a GTA-based private insurance broker, representing over 20 insurance companies across a variety of different categories.​ The ask was to... http://cargocollective.com/sthursby/Andy-s-Caravan-Services http://cargocollective.com/sthursby/following/sthursby/Andy-s-Caravan-Services Mon, 11 Mar 2013 13:11:01 +0000 Stuart Thursby // Art Director 5156148 THE ASK Andy's Caravan Services is a mobile caravan engineer service based in the Midlands, UK. The ask was to create a brand identity that could live on stationary, posters, ads, a website as well as on a van. THE ANSWER Simply. Friendly. Approachable. These are the words that describe Andy's business model, and it only made sense to use that as a springboard for the visual identity. VAG Rounded, a friendly, bold and playful typeface anchors the brand identity. The colour scheme of bright orange and white builds on the friendliness of the logo, not to mention stands out out on the road. <img src="http://payload142.cargocollective.com/1/3/104002/5156148/Andy.jpg" width="670" height="483" width_o="1800" height_o="1300" src_o="http://payload142.cargocollective.com/1/3/104002/5156148/Andy_o.jpg" data-mid="27707605" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Cards.png" width="670" height="571" width_o="2000" height_o="1705" src_o="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Cards_o.png" data-mid="27707639" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Brochure.png" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Brochure_o.png" data-mid="27707679" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_iMac.png" width="670" height="598" width_o="1024" height_o="915" src_o="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_iMac_o.png" data-mid="27707692" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Van.png" width="670" height="513" width_o="1500" height_o="1150" src_o="http://payload142.cargocollective.com/1/3/104002/5156148/Andys_Van_o.png" data-mid="27707740" border="0" align="left"/> THE ASK Andy's Caravan Services is a mobile caravan engineer service based in the Midlands, UK. The ask was to create a brand identity that could live on... http://cargocollective.com/sthursby/Cape-Farewell-Young-Lions-2013 http://cargocollective.com/sthursby/following/sthursby/Cape-Farewell-Young-Lions-2013 Mon, 11 Mar 2013 13:05:43 +0000 Stuart Thursby // Art Director 5156105 THE ASK For the 2013 Globe & Mail Young Lions spec awards contest, the brief was two-fold. In a single print ad, we had to communicate the severity and scale of climate change, specifically the role carbon emissions play, while at the same time demonstrating how the reader's actions impact the climate. A single action the reader could take to change things was the final ask. THE ANSWER Our answer was to redefine climate change, taking it away from its existing negative connotations and repositioning it as the act of saving the environment by changing your everyday habits. CREATIVE TEAM Katie Maxfield — Copywriter Stuart Thursby — Art Director <img src="http://payload142.cargocollective.com/1/3/104002/5156105/capefarewell.png" width="670" height="839" width_o="1100" height_o="1378" src_o="http://payload142.cargocollective.com/1/3/104002/5156105/capefarewell_o.png" data-mid="27707502" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156105/cape_mockup.png" width="670" height="608" width_o="1652" height_o="1500" src_o="http://payload142.cargocollective.com/1/3/104002/5156105/cape_mockup_o.png" data-mid="27707552" border="0" align="left"/> THE ASK For the 2013 Globe & Mail Young Lions spec awards contest, the brief was two-fold. In a single print ad, we had to communicate the severity and scale of... http://cargocollective.com/sthursby/Partnership-for-a-Drug-Free-Canada http://cargocollective.com/sthursby/following/sthursby/Partnership-for-a-Drug-Free-Canada Mon, 11 Mar 2013 13:01:32 +0000 Stuart Thursby // Art Director 5156067 THE ASK BBDO/Proximity was asked by the Partnership for a Drug Free Canada to create a single print ad, alerting parents to the fact that not only do 20% of teens use prescription drugs to get high, but also that 80% of them are getting it from home. THE ANSWER Across select Toronto restaurant restrooms, mirror cling ads have been placed that reflect the message: "More and more teens are using prescription drugs to get high. Most of them say they steal them from home. Are you part of the problem?" These ads act like an intervention that targets parents and guardians of teens who are usually unaware of their unintentional role in their teens prescription drug use. In addition, transit shelter ads create a bathroom scene that put the passerby in the same situation. CREATIVE TEAM Creative Director: Scott Pinkney Associate Creative Directors: Rene Rouleau, Dan Gaede Copywriter: Jeff Middleton Art Director: Stuart Thursby <img src="http://payload142.cargocollective.com/1/3/104002/5156067/PDFC_1.png" width="670" height="499" width_o="2048" height_o="1526" src_o="http://payload142.cargocollective.com/1/3/104002/5156067/PDFC_1_o.png" data-mid="27707291" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5156067/PDFC_1.jpg" width="670" height="973" width_o="1060" height_o="1540" src_o="http://payload142.cargocollective.com/1/3/104002/5156067/PDFC_1_o.jpg" data-mid="27707332" border="0" align="left"/> THE ASK BBDO/Proximity was asked by the Partnership for a Drug Free Canada to create a single print ad, alerting parents to the fact that not only do 20% of teens... http://cargocollective.com/sthursby/SiriusXM-Site-Redesign http://cargocollective.com/sthursby/following/sthursby/SiriusXM-Site-Redesign Mon, 11 Mar 2013 12:54:39 +0000 Stuart Thursby // Art Director 3735022 THE ASK In the spring of 2012, Proximity was tasked with overseeing the redesign of the new SiriusXM.ca. THE ANSWER The whole site overhaul incorporated high-impact imagery, colour and typography alongside such functional details as schedules, blogs, carousels and more. Note: This project is ongoing and the final result may differ from the included screens. CREATIVE TEAM Scott Pinkney – Creative Director Tim Bickert – Associate Creative Director Dan Gaede – Associate Creative Director <img src="http://payload71.cargocollective.com/1/3/104002/3735022/SiriusXM_Site.jpg" width="670" height="1878" width_o="900" height_o="2524" src_o="http://payload71.cargocollective.com/1/3/104002/3735022/SiriusXM_Site_o.jpg" data-mid="19408831" border="0" align="left"/> THE ASK In the spring of 2012, Proximity was tasked with overseeing the redesign of the new SiriusXM.ca. THE ANSWER The whole site overhaul incorporated... http://cargocollective.com/sthursby/Ve-ahavta-When-You-Grow-Up http://cargocollective.com/sthursby/following/sthursby/Ve-ahavta-When-You-Grow-Up Mon, 11 Mar 2013 12:53:15 +0000 Stuart Thursby // Art Director 5155883 The Ask Ve'ahavta is a Canadian humanitarian and relief organization that assists the needy at home and abroad, through volunteerism, education, and acts of kindness. The Answer In 2012, Ve’Ahavta launched the “Could It Be Me?” campaign, aimed at bringing awareness and empathy to issue of homelessness, while raising funds to help those in need. It focuses on the fact that everyone experiences suffering in their lives; the main differences between those who are homeless and those who are “homeful” are the gravity of circumstances and a reliable support system. A 60-second spot was filmed, with a fully-illustrated children's book to accompany. Creative Team Creative Director: Scott Pinkney Associate Creative Director: Jonathan Weiss Copywriter: Shiran Teitelbaum Art Director: Stuart Thursby Producer: Jessica Takacs Director: Craig Goodwill Illustrator: Alex Nursall "When You Grow Up" - Veahavta from Stuart Thursby on Vimeo. <img src="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_1.jpg" width="670" height="837" width_o="960" height_o="1200" src_o="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_1_o.jpg" data-mid="27706418" border="0" align="left"/> <img src="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_2.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_2_o.jpg" data-mid="27706442" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_3.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_3_o.jpg" data-mid="27706493" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_4.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_4_o.jpg" data-mid="27706856" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_5.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload142.cargocollective.com/1/3/104002/5155883/WUGU_5_o.jpg" data-mid="27706895" border="0" align="left"/> The Ask Ve'ahavta is a Canadian humanitarian and relief organization that assists the needy at home and abroad, through volunteerism, education, and acts of... http://cargocollective.com/sthursby/Tennis-Canada http://cargocollective.com/sthursby/following/sthursby/Tennis-Canada Fri, 03 Aug 2012 07:42:32 +0000 Stuart Thursby // Art Director 3809167 THE ASK History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client, wanted to do something quick and simple to commemorate. THE ANSWER A set of print ads was created (though not published), along with a set of headline-driven Facebook Timeline photos. The insight was that Canada isn't normally known for tennis success, let alone to this degree. CREATIVE TEAM Senior VP, Creative Director – Scott Pinkney Associate Creative Director – Trent Thompson Art Director – Stuart Thursby Copywriter – Heather Kinoshita <img src="http://payload75.cargocollective.com/1/3/104002/3809167/Tennis.jpg" width="670" height="1730" width_o="900" height_o="2324" src_o="http://payload75.cargocollective.com/1/3/104002/3809167/Tennis_o.jpg" data-mid="20121179" border="0" align="left"/> THE ASK History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client,... http://cargocollective.com/sthursby/Campbell-s-Corporate-Website-Redesign http://cargocollective.com/sthursby/following/sthursby/Campbell-s-Corporate-Website-Redesign Thu, 02 Aug 2012 10:28:53 +0000 Stuart Thursby // Art Director 3854221 <img src="http://payload77.cargocollective.com/1/3/104002/3854221/Header_0003_Campbell-s.png" width="670" height="148" width_o="900" height_o="200" src_o="http://payload77.cargocollective.com/1/3/104002/3854221/Header_0003_Campbell-s_o.png" data-mid="20092921" border="0" align="left"/> THE ASK Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website. THE ANSWER The previous website was outdated and restrictive when it came to adding and changing content. The new site, built on a custom CMS, was redesigned and re-architected from the ground up to emphasize the community and nutritional initiatives of Campbell's Canada, alongside product and brand information. The new site makes use of prominent imagery, an all-new typographic system, and a clean, modern approach to informational and visual design geared towards desktops and devices. The site lives at campbellsoup.ca CREATIVE TEAM Jon Webber, Dave Stevenson — Creative Directors Jonathan Weiss — Senior Copywriter <img src="http://payload77.cargocollective.com/1/3/104002/3854221/07_Campbells_Corp.jpg" width="670" height="2009" width_o="900" height_o="2700" src_o="http://payload77.cargocollective.com/1/3/104002/3854221/07_Campbells_Corp_o.jpg" data-mid="20093077" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/3/104002/3854221/08_Campbells_Corp.jpg" width="670" height="2009" width_o="900" height_o="2700" src_o="http://payload77.cargocollective.com/1/3/104002/3854221/08_Campbells_Corp_o.jpg" data-mid="20093086" border="0" align="left"/> THE ASK Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website. THE... http://cargocollective.com/sthursby/On-The-Wings-of-History http://cargocollective.com/sthursby/following/sthursby/On-The-Wings-of-History Wed, 11 Jul 2012 09:04:33 +0000 Stuart Thursby // Art Director 1604490 For my dad's 60th birthday last year, my stepmom bought him a once-in-a-lifetime chance to fly for an hour in the Lancaster WWII bomber based out of the Canadian Warplane Heritage Museum in Hamilton, ON (one of the two left flying in the world; the other's in Reading, UK). My grandfather was a Lancaster pilot for the last couple years of WWII and then for a few years transporting troops back home afterwards, and over the years my dad has had the chance to fly in a couple other planes my grandfather flew in when he was training (for the airplane junkies: a PT-17 Stearman and a T-6 Texan). Well, his flight date was arranged with a couple other air tourists for July 17 of this summer. Some of us in the family trekked down with him for the day (with my dad and I flying down first thing in the morning with a couple friends of his in his friend's airplane; the others driving), and I brought along my camera for the day to capture the events. This is a book I designed and printed recently for his 61st birthday present, including photos from the day with some written reactions to keep the memory alive. Addendum: I submitted three photos from the book to the 2011 Applied Arts Photography Awards, winning in the Young Blood category. <img src="http://payload.cargocollective.com/1/3/104002/1604490/1.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/1_o.jpg" data-mid="7859902" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/2.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/2_o.jpg" data-mid="7859909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/3.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/3_o.jpg" data-mid="7859916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/4.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/4_o.jpg" data-mid="7859930" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/5.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/5_o.jpg" data-mid="7859936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/6.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/6_o.jpg" data-mid="7859941" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/7.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/7_o.jpg" data-mid="7859945" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/8.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/8_o.jpg" data-mid="7859950" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/104002/1604490/9.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/3/104002/1604490/9_o.jpg" data-mid="7859956" border="0" align="left"/> For my dad's 60th birthday last year, my stepmom bought him a once-in-a-lifetime chance to fly for an hour in the Lancaster WWII bomber based out of the Canadian... http://cargocollective.com/sthursby/Informant-Magazine http://cargocollective.com/sthursby/following/sthursby/Informant-Magazine Wed, 11 Jul 2012 08:54:09 +0000 Stuart Thursby // Art Director 3734991 This is a speculative magazine design based on a brief from the Graphic Design Exercise Book. The brief specified Informant as a business-focused source of news and opinion, and asked for a logotype development. I decided to expand upon this and create an entire magazine, positioning it as an elevated source of business news, opinion and features, published monthly. The images contained within this mock issue are split half-and-half between my own photography and design as well as images obtained through Flickr's Creative Commons, with a couple from Google Images. All credits are included. <img src="http://payload71.cargocollective.com/1/3/104002/3734991/02_Informant.jpg" width="819" height="4096" width_o="819" height_o="4096" src_o="http://payload71.cargocollective.com/1/3/104002/3734991/02_Informant_o.jpg" data-mid="19408711" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/104002/3734991/01_Cover.jpg" width="670" height="670" width_o="900" height_o="900" src_o="http://payload71.cargocollective.com/1/3/104002/3734991/01_Cover_o.jpg" data-mid="19408706" border="0" align="left"/> This is a speculative magazine design based on a brief from the Graphic Design Exercise Book. The brief specified Informant as a business-focused source of news and...