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<channel>
	<title>steven jodistiro / art director</title>
	<link>http://cargocollective.com</link>
	<description>steven jodistiro / art director</description>
	<pubDate>Thu, 09 Feb 2012 02:46:42 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>design compilation</title>
		<link>http://cargocollective.com/stevenjo/design-compilation-1</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/design-compilation-1</comments>
		<pubDate>Thu, 09 Feb 2012 02:46:42 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">2758229</guid>
		<description>&#60;img src="http://payload22.cargocollective.com/1/0/25871/2758229/AUDI_A4_DM_640.jpg" border="0" width="640" height="343" width_o="2048" height_o="1100" src_o="http://payload22.cargocollective.com/1/0/25871/2758229/AUDI_A4_DM_o.jpg" align="left" /&#62; &#60;img src="http://payload22.cargocollective.com/1/0/25871/2758229/AUDI_A4_DM_2_640.jpg" border="0" width="640" height="343" width_o="2048" height_o="1100" src_o="http://payload22.cargocollective.com/1/0/25871/2758229/AUDI_A4_DM_2_o.jpg" align="left" /&#62; </description>
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	<item>
		<title>audi sail design</title>
		<link>http://cargocollective.com/stevenjo/audi-sail-design</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/audi-sail-design</comments>
		<pubDate>Fri, 03 Feb 2012 09:44:05 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">2735989</guid>
		<description>sail design
&#60;img src="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_FINAL_640.jpg" border="0" width="640" height="800" width_o="2048" height_o="2560" src_o="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_FINAL_o.jpg" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_opt2_640.jpg" border="0" width="640" height="800" width_o="2048" height_o="2560" src_o="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_opt2_o.jpg" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_640.jpg" border="0" width="640" height="800" width_o="2048" height_o="2560" src_o="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Yacht 2012_o.jpg" align="left" /&#62; 

buoy design
&#60;img src="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Buoy_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload21.cargocollective.com/1/0/25871/2735989/Audi Buoy_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>print compilation</title>
		<link>http://cargocollective.com/stevenjo/print-compilation</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/print-compilation</comments>
		<pubDate>Fri, 03 Feb 2012 09:37:58 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">2735980</guid>
		<description>&#60;img src="http://payload21.cargocollective.com/1/0/25871/2735980/visual5_640.jpg" border="0" width="640" height="452" width_o="1984" height_o="1403" src_o="http://payload21.cargocollective.com/1/0/25871/2735980/visual5_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>for women, by women</title>
		<link>http://cargocollective.com/stevenjo/for-women-by-women</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/for-women-by-women</comments>
		<pubDate>Thu, 02 Feb 2012 15:12:26 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[art direction, identity]]></category>

		<guid isPermaLink="false">2729807</guid>
		<description>&#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-02_640.png" border="0" width="640" height="453" width_o="842" height_o="596" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-02_o.png" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-03_640.png" border="0" width="640" height="453" width_o="842" height_o="596" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-03_o.png" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-04_640.png" border="0" width="640" height="453" width_o="842" height_o="597" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-04_o.png" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-05_640.png" border="0" width="640" height="453" width_o="842" height_o="597" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-05_o.png" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-06_640.png" border="0" width="640" height="453" width_o="842" height_o="596" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-06_o.png" align="left" /&#62; &#60;img src="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-07_640.png" border="0" width="640" height="453" width_o="842" height_o="596" src_o="http://payload21.cargocollective.com/1/0/25871/2729807/NotForSale-07_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>heineken social xmas tree</title>
		<link>http://cargocollective.com/stevenjo/heineken-social-xmas-tree</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/heineken-social-xmas-tree</comments>
		<pubDate>Thu, 08 Dec 2011 10:11:20 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">2426719</guid>
		<description>THE BRIEF
Heineken wanted to increase consumption and brand preference indicators amongst young Singaporean adults during the festive period. This seemed like a straightforward challenge, given that festive celebrations are natural beer-drinking occasions. However, we noticed that Singaporeans were starting to trade-in real-life get-togethers for interactions on social media – a development that’s being fueled by the relentless pace of life here. In fact, an Experian study found that Singaporeans spend the most time on Facebook in the world, with an average of over 38 minutes per session.

THE SOLUTION
To remind our consumers what the spirit of Christmas was really about, Heineken created the world’s first Christmas tree powered by friendship. In the middle of Singapore’s most popular entertainment zone, we built an 11-metre tall Christmas tree with 48 LCD screens. On Facebook, we allowed users to send greetings to their friends by putting their profile pictures on the tree with a simple message that celebrated the one thing that made Christmas magical – our friendships. When their greeting was broadcasted on the tree, we sent a video of it to the users’ friends. And literally took their online celebrations, offline.
 
Watch the case study video here
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>six by six - photoblog</title>
		<link>http://cargocollective.com/stevenjo/six-by-six-photoblog</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/six-by-six-photoblog</comments>
		<pubDate>Tue, 23 Aug 2011 05:57:15 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative direction, photography]]></category>

		<guid isPermaLink="false">1898357</guid>
		<description>photo blog of all things framed in square format.
SEE PROJECT &#62;&#62;

project preview
&#60;img src="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpsik56g1B1qmfl8c_640.jpg" border="0" width="640" height="640" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpsik56g1B1qmfl8c_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpsiqwirtw1qmfl8c_640.jpg" border="0" width="640" height="640" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpsiqwirtw1qmfl8c_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpy1d1kyDt1qmfl8c_640.jpg" border="0" width="640" height="640" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpy1d1kyDt1qmfl8c_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpy10150I91qmfl8c_640.jpg" border="0" width="640" height="640" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/25871/1898357/tumblr_lpy10150I91qmfl8c_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>grand prix season singapore 2011</title>
		<link>http://cargocollective.com/stevenjo/grand-prix-season-singapore-2011</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/grand-prix-season-singapore-2011</comments>
		<pubDate>Mon, 08 Aug 2011 02:02:30 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction, design]]></category>

		<guid isPermaLink="false">1829893</guid>
		<description>grand prix season singapore 2011 by singapore tourism board saw a focus on the VIP parties and music events around the race circuit.

unlike other f1 races around the world, the whole city actually comes alive at night, non-stop adrenaline experience on and off circuit, an experience that's truly 'Louder Than Life'. 

the online activation: Live louder than life. The Grand Prix PartyBlaster.

be the Loudest and win a trip for 2, access to the race, the VIP events and get chauffeured around in a limo.

&#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/01_gpss_pitstopparty_home_inmarket_640.jpg" border="0" width="640" height="543" width_o="1091" height_o="926" src_o="http://payload.cargocollective.com/1/0/25871/1829893/01_gpss_pitstopparty_home_inmarket_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/02_gpss_pitstopparty_rules_640.jpg" border="0" width="640" height="543" width_o="1091" height_o="926" src_o="http://payload.cargocollective.com/1/0/25871/1829893/02_gpss_pitstopparty_rules_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/03_gpss_pitstopparty_partyselect_640.jpg" border="0" width="640" height="543" width_o="1091" height_o="926" src_o="http://payload.cargocollective.com/1/0/25871/1829893/03_gpss_pitstopparty_partyselect_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/04_gpss_pitstopparty_tracks_640.jpg" border="0" width="640" height="543" width_o="1091" height_o="926" src_o="http://payload.cargocollective.com/1/0/25871/1829893/04_gpss_pitstopparty_tracks_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/05_gpss_pitstopparty_tracks_share_640.jpg" border="0" width="640" height="543" width_o="1091" height_o="926" src_o="http://payload.cargocollective.com/1/0/25871/1829893/05_gpss_pitstopparty_tracks_share_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1829893/twitter.jpg" border="0" width="556" height="359" width_o="556" height_o="359" src_o="http://payload.cargocollective.com/1/0/25871/1829893/twitter_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>gardens by the bay</title>
		<link>http://cargocollective.com/stevenjo/gardens-by-the-bay</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/gardens-by-the-bay</comments>
		<pubDate>Thu, 23 Jun 2011 07:58:45 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">1633011</guid>
		<description>gardens by the bay - growing wonders in the city
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>spikes asia 2011</title>
		<link>http://cargocollective.com/stevenjo/spikes-asia-2011</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/spikes-asia-2011</comments>
		<pubDate>Fri, 03 Jun 2011 10:09:49 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">1538451</guid>
		<description>Inspiration happens.
Find yours at Spikes 2011

Design &#38; Illustration: Nicole Sim

&#60;img src="http://payload.cargocollective.com/1/0/25871/1538451/layout-1(OUTLINE)_640.jpg" border="0" width="640" height="814" width_o="1000" height_o="1272" src_o="http://payload.cargocollective.com/1/0/25871/1538451/layout-1(OUTLINE)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538451/UNIQLO_640.jpg" border="0" width="640" height="840" width_o="1000" height_o="1314" src_o="http://payload.cargocollective.com/1/0/25871/1538451/UNIQLO_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>coke thailand: play on</title>
		<link>http://cargocollective.com/stevenjo/coke-thailand-play-on</link>
		<comments>http://cargocollective.com/stevenjo/following/stevenjo/coke-thailand-play-on</comments>
		<pubDate>Fri, 03 Jun 2011 04:40:52 +0000</pubDate>

		<dc:creator>steven jodistiro / art director</dc:creator>
		
		<category><![CDATA[creative, art direction]]></category>

		<guid isPermaLink="false">1538345</guid>
		<description>brief
to change behaviour of thai teenagers from choosing pepsi to coke.

strategy
was to appeal to them in the world of music and through digital which is an area that pepsi doesnt own.

leveraging on open happiness, showing that coke music is the vigor to teen's daily life, 24/7. coke music has good relationship and access to local thai bands and labels. they are working with a band called Potato, 25 minutes to create Thai version of the Global TVC 'Walls' by One Night Only.

client's campaign calendar
launch of thai version of Music Video
followed by recruitment of Coke Music Awards 2012
but we gave them more, not short term, but long term platform that will connect existing properties and future events in coke music's main calendar

&#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/site_playon_soundtrack_640.jpg" border="0" width="640" height="689" width_o="1000" height_o="1077" src_o="http://payload.cargocollective.com/1/0/25871/1538345/site_playon_soundtrack_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/iphone_playon.jpg" border="0" width="292" height="599" width_o="292" height_o="599" src_o="http://payload.cargocollective.com/1/0/25871/1538345/iphone_playon_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/coke_can.jpg" border="0" width="326" height="600" width_o="326" height_o="600" src_o="http://payload.cargocollective.com/1/0/25871/1538345/coke_can_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/AIS_simcard_640.jpg" border="0" width="640" height="446" width_o="800" height_o="558" src_o="http://payload.cargocollective.com/1/0/25871/1538345/AIS_simcard_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/playon_playlist_640.jpg" border="0" width="640" height="294" width_o="1000" height_o="460" src_o="http://payload.cargocollective.com/1/0/25871/1538345/playon_playlist_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/canyourockit_logo_640.jpg" border="0" width="640" height="640" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/0/25871/1538345/canyourockit_logo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/casting_truck_640.jpg" border="0" width="640" height="258" width_o="1600" height_o="647" src_o="http://payload.cargocollective.com/1/0/25871/1538345/casting_truck_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/canyourockit_follow.jpg" border="0" width="269" height="497" width_o="269" height_o="497" src_o="http://payload.cargocollective.com/1/0/25871/1538345/canyourockit_follow_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/25871/1538345/youtube_cocacola_640.jpg" border="0" width="640" height="503" width_o="1420" height_o="1118" src_o="http://payload.cargocollective.com/1/0/25871/1538345/youtube_cocacola_o.jpg" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

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