http://cargocollective.com Steve Dodds is a great copywriter. Tue, 31 Jul 2012 01:43:34 +0000 http://cargocollective.com en http://cargocollective.com/stevedodds/The-Lady-Lair http://cargocollective.com/stevedodds/following/stevedodds/The-Lady-Lair Tue, 31 Jul 2012 01:43:34 +0000 Steve Dodds is a great copywriter. 3840423 All good things must come to an end. And I decided to sell the Mancave. My Real Estate agent told me that the dark cave look was somewhat of an acquired taste. And that I should paint it white and make it bland. This was the result. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge-sb-l_lores_640.jpg" width="640" height="960" width_o="711" height_o="1066" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge-sb-l_lores_o.jpg" data-mid="20008765" border="0" align="left"/> Balustrades are plywood with bubbles drilled in them. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-walktheplank-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-walktheplank-l_lores_o.jpg" data-mid="20008771" border="0" align="left"/> I built another mezzanine and a bridge connecting it. I used slatted decking which lets lots of light through. You can also see up through it. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/Bourke Mezz 3_640.jpg" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/Bourke Mezz 3_o.jpg" data-mid="20396103" border="0" align="left"/> <img src="http://payload77.cargocollective.com/1/3/124693/3840423/Bourke Mezz 2.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/Bourke Mezz 2_o.jpg" data-mid="20396108" border="0" align="left"/> <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge2-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge2-l_lores_o.jpg" data-mid="20008776" border="0" align="left"/> Light, white and bright. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge-lr_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-lounge-lr_lores_o.jpg" data-mid="20008777" border="0" align="left"/> Why have one coloured door when you can have two? <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-loft-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-loft-l_lores_o.jpg" data-mid="20008779" border="0" align="left"/> Holy Balustrades! <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-kitchen-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-kitchen-l_lores_o.jpg" data-mid="20008781" border="0" align="left"/> Same black kitchen. Different feel. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-dining-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-dining-l_lores_o.jpg" data-mid="20008783" border="0" align="left"/> See through bridge lets you see what your guests are up to. <img src="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-living-l_lores_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload77.cargocollective.com/1/3/124693/3840423/bourke-12-498-living-l_lores_o.jpg" data-mid="20008788" border="0" align="left"/> Lots of light for people who like to be seen. All good things must come to an end. And I decided to sell the Mancave. My Real Estate agent told me that the dark cave look was somewhat of an acquired taste. And... http://cargocollective.com/stevedodds/Ugly-but-interesting http://cargocollective.com/stevedodds/following/stevedodds/Ugly-but-interesting Mon, 26 Mar 2012 10:17:06 +0000 Steve Dodds is a great copywriter. 3079519 Here we go again. After vowing never to do it again, especially with an old house full of hidden terrors and other people's mistakes. And even more especially a terrace house, all of which are inherently compromised by being built cheap with no width, no light, terrible layouts and ugly original features, lo and behold my darling partner and I have purchased a rather large terrace in Surry Hills. When this is the best interior beauty shot a professional photographer could supply for the real estate listing you know you are in trouble.<img src="http://payload38.cargocollective.com/1/3/124693/3079519/Brick Wall_640.JPG" width="640" height="426" width_o="724" height_o="482" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Brick Wall_o.JPG" data-mid="18003938" border="0" align="left"/> This was the non-Photoshop reality. <img src="http://payload38.cargocollective.com/1/3/124693/3079519/Riley Before 1_640.JPG" width="640" height="478" width_o="2048" height_o="1529" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Riley Before 1_o.JPG" data-mid="20119503" border="0" align="left"/> The previous owner was not responsible for the decor. He told me he hadn't done anything to it since he bought it 20 years ago. One wonders why. So why buy it? Well, it has this downstairs. <img src="http://payload38.cargocollective.com/1/3/124693/3079519/IMG_0014_640.JPG" width="640" height="426" width_o="724" height_o="482" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/IMG_0014_o.JPG" data-mid="15717525" border="0" align="left"/> And this out the back. <img src="http://payload38.cargocollective.com/1/3/124693/3079519/IMG_0013_640.JPG" width="640" height="426" width_o="724" height_o="482" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/IMG_0013_o.JPG" data-mid="18003993" border="0" align="left"/> And this is the floor plan<img src="http://payload38.cargocollective.com/1/3/124693/3079519/Riley Street_640.jpg" width="640" height="905" width_o="1241" height_o="1755" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Riley Street_o.jpg" data-mid="18004520" border="0" align="left"/> 210 sqm of land, 500sqm of living space and a 210sqm warehouse below was too hard to resists. What we forgot though, is that renovations usually have a price per square metre. And the higher the square metres, the higher the price. Stage one has been to make it liveable. Upstairs was easy, with paint and carpet helping us get to this <img src="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3064_640.jpg" width="640" height="853" width_o="1944" height_o="2592" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3064_o.jpg" data-mid="20119548" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/3/124693/3079519/Upstairs Corridor_640.JPG" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Upstairs Corridor_o.JPG" data-mid="20137969" border="0" align="left"/> It still has what is quaintly called Victorian features, small rooms and a bathroom that involves stepping into a tub to have a shower, but cheap commercial carpet and crazy Russian painters hide a multitude of aesthetic sins. Downstairs is different. Here we needed to knock out walls. Lots of walls. Lots of structural walls. Lots of structural walls that were holding the place up and whose removal required underpinning. Underpinning which adds no value yet is rather pricey. It took twice as long and cost three times as much as we thought. Even with mates rates from my buddy Kevin McCall at All About Building & Stuff. Use him or buy his cool housing invention at linklift.com. But at least we have got to here. <img src="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3040_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3040_o.jpg" data-mid="20117552" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3044_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3044_o.jpg" data-mid="20117555" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3056_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/SAM_3056_o.jpg" data-mid="20117561" border="0" align="left"/> Which is where the fun starts. <img src="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 1_640.jpg" width="640" height="425" width_o="2048" height_o="1361" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 1_o.jpg" data-mid="25405070" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 2_640.jpg" width="640" height="425" width_o="2048" height_o="1361" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 2_o.jpg" data-mid="25405071" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 3_640.jpg" width="640" height="425" width_o="2048" height_o="1361" src_o="http://payload38.cargocollective.com/1/3/124693/3079519/Lair 3_o.jpg" data-mid="25405074" border="0" align="left"/> Here we go again. After vowing never to do it again, especially with an old house full of hidden terrors and other people's mistakes. And even more especially a... http://cargocollective.com/stevedodds/What-do-you-see http://cargocollective.com/stevedodds/following/stevedodds/What-do-you-see Thu, 06 Oct 2011 22:09:37 +0000 Steve Dodds is a great copywriter. 1927644 PLANNER: We want to be the intellectual Sunday paper. ME: How about this? PLANNER: Love it. But we also want to be the playful Sunday paper. ME: How about this? PLANNER: Love it. But we really want to be both intellectual and playful. In every ad. And single-minded too. ME (TO SELF): Goddam crazy planner needs his head read. (PAUSE) Hmm,.... how about this? <img src="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-blot-gaza_640.jpg" width="640" height="452" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-blot-gaza_o.jpg" data-mid="9555581" border="0" align="left"/> Fullscreen <img src="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-Blot-Spill_640.jpg" width="640" height="452" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-Blot-Spill_o.jpg" data-mid="9555583" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-blot-bomber_640.jpg" width="640" height="452" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-blot-bomber_o.jpg" data-mid="9555578" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-Blot-Gang_640.jpg" width="640" height="452" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1927644/TheSunHerald-Blot-Gang_o.jpg" data-mid="9555579" border="0" align="left"/> PLANNER: We want to be the intellectual Sunday paper. ME: How about this? PLANNER: Love it. But we also want to be the playful Sunday paper. ME: How about this? ... http://cargocollective.com/stevedodds/So-what-have-you-done-lately http://cargocollective.com/stevedodds/following/stevedodds/So-what-have-you-done-lately Wed, 21 Sep 2011 04:20:30 +0000 Steve Dodds is a great copywriter. 1633869 The intent of this website is to allow you to explore me at your own pace. To discover hidden felicities without the pressure of the clock. To dip in to my soul, and leap back out if you get scared. But I have been informed through my sophisticated feedback system that some of you are a tad pushed for time and thus prefer to forego the long-winded explanations and gags which may amuse only me. If you are one of those frantic souls, here are some tidbits to feed your hunger. There is new work that needs no explanation, old faves for which I still have a soft spot, and others that have been cunningly chosen for secret reasons. Think of them as amuse bouches for the degustation menu spread over the rest of the site. But not quite as pretentious. If you are really in a hurry, nothing beats a montage. So here are 16 ads in 60 seconds. And here is some work in other media whizzing by too fast to see. <img src="http://payload.cargocollective.com/1/3/124693/1633869/Small Emu.jpg" width="418" height="600" width_o="418" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/Small Emu_o.jpg" data-mid="8238727" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/IMG_0379.jpg" width="407" height="600" width_o="407" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/IMG_0379_o.jpg" data-mid="8924027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/247383_158464660886039_148045848594587_363451_575783_n.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/247383_158464660886039_148045848594587_363451_575783_n_o.jpg" data-mid="8239067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/Piss1small.jpg" width="411" height="600" width_o="411" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/Piss1small_o.jpg" data-mid="8238725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/IMG_03737.jpg" width="444" height="600" width_o="444" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/IMG_03737_o.jpg" data-mid="8924137" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/Small FAMILYs.jpg" width="434" height="600" width_o="434" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/Small FAMILYs_o.jpg" data-mid="8238728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/Small Paddy_McGuiness.jpg" width="424" height="600" width_o="424" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/Small Paddy_McGuiness_o.jpg" data-mid="8238730" border="0" align="left"/>}<img src="http://payload.cargocollective.com/1/3/124693/1633869/SMall Shirt.jpg" width="446" height="600" width_o="446" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/SMall Shirt_o.jpg" data-mid="8238733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/IMG_0392.jpg" width="424" height="600" width_o="424" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/IMG_0392_o.jpg" data-mid="8924028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/dw01_barking_dog small.jpg" width="390" height="600" width_o="390" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/dw01_barking_dog small_o.jpg" data-mid="8238966" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/GRANTSsmall.jpg" width="445" height="600" width_o="445" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/GRANTSsmall_o.jpg" data-mid="8238724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1633869/nivea-beach-shadow.jpg" width="548" height="600" width_o="548" height_o="600" src_o="http://payload.cargocollective.com/1/3/124693/1633869/nivea-beach-shadow_o.jpg" data-mid="8239070" border="0" align="left"/> Of course you are encouraged to pore over every pixel of my brilliance elsewhere on this site. The intent of this website is to allow you to explore me at your own pace. To discover hidden felicities without the pressure of the clock. To dip in to my soul,... http://cargocollective.com/stevedodds/Linguistic-tomfoolery http://cargocollective.com/stevedodds/following/stevedodds/Linguistic-tomfoolery Mon, 01 Aug 2011 22:42:27 +0000 Steve Dodds is a great copywriter. 1633454 I'm of the belief, old-fashioned some would say, that writers should have some skill with words, although simply attaching the proposition to the bottom of the art director's image is admittedly much easier. So whilst I admit a tendency towards the verbose (as perceptive readers will have noted), here are some examples of that rarest of breeds - ads with headlines. Fullscreen <img src="http://payload.cargocollective.com/1/3/124693/1633454/Picture7.jpg" width="482" height="650" width_o="482" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Picture7_o.jpg" data-mid="9556163" border="0" align="left"/> I wanted to say 'some stiff Grants'. Heh heh. <img src="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0389.jpg" width="456" height="650" width_o="456" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0389_o.jpg" data-mid="8949319" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/Nissan Japs_640.jpg" width="640" height="453" width_o="1059" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Nissan Japs_o.jpg" data-mid="8949743" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/Nissan blurred_640.jpg" width="640" height="453" width_o="1059" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Nissan blurred_o.jpg" data-mid="8949741" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0392.jpg" width="459" height="650" width_o="459" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0392_o.jpg" data-mid="8949325" border="0" align="left"/> OK, it doesn't have a headline. But it does have a head. <img src="http://payload.cargocollective.com/1/3/124693/1633454/LY-P Cares_640.jpg" width="640" height="452" width_o="1061" height_o="750" src_o="http://payload.cargocollective.com/1/3/124693/1633454/LY-P Cares_o.jpg" data-mid="8949804" border="0" align="left"/> Fullscreen <img src="http://payload.cargocollective.com/1/3/124693/1633454/Mojo_7.jpg" width="482" height="650" width_o="482" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Mojo_7_o.jpg" data-mid="8949328" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/Esther-Small.jpg" width="549" height="650" width_o="549" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Esther-Small_o.jpg" data-mid="8949314" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0379.jpg" width="441" height="650" width_o="441" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/IMG_0379_o.jpg" data-mid="8949316" border="0" align="left"/> .<img src="http://payload.cargocollective.com/1/3/124693/1633454/DRINKs_640.jpg" width="640" height="435" width_o="1000" height_o="679" src_o="http://payload.cargocollective.com/1/3/124693/1633454/DRINKs_o.jpg" data-mid="8055122" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/124693/1633454/Condom_640_8.jpg" width="460" height="650" width_o="460" height_o="650" src_o="http://payload.cargocollective.com/1/3/124693/1633454/Condom_640_8_o.jpg" data-mid="8949942" border="0" align="left"/> It's compulsory to have an ad with a condom in every folio. But at least I've hidden mine all the way down here. Fullscreen I'm of the belief, old-fashioned some would say, that writers should have some skill with words, although simply attaching the proposition to the bottom of the art... http://cargocollective.com/stevedodds/Old-Skool-Integration http://cargocollective.com/stevedodds/following/stevedodds/Old-Skool-Integration Fri, 29 Jul 2011 00:46:52 +0000 Steve Dodds is a great copywriter. 1794299 Everything new is old again. Or some such hoary chestnut. A while back, Microsoft wanted to show much you could get done using their MSN.com web portal. We suggested the cunningly named MSN Project. It was the first, or more modestly one of the first, truly integrated and participatory campaigns. We got a group of strangers, stuck them in an empty house with no cash and made them furnish it, feed themselves and live relying solely on on what they could snaffle through MSN.com. The public was kept up to date via television spots, but also by rudimentary streaming from those new-fangled webcams on MSN.com itself. They could make suggestions about what the strangers had to do (using that new-fangled electronic mail system), but, alas, couldn't vote anyone out. We did much content, of which this is one. There was a slight hitch when an actors strike came along and we had to create more content without actually showing our housemates, but masks cover a multitude of sins. Everything new is old again. Or some such hoary chestnut. A while back, Microsoft wanted to show much you could get done using their MSN.com web portal. We... http://cargocollective.com/stevedodds/Fake-bread-Fake-history http://cargocollective.com/stevedodds/following/stevedodds/Fake-bread-Fake-history Thu, 28 Jul 2011 01:27:14 +0000 Steve Dodds is a great copywriter. 1637908 Helga's was best-known for doing a very annoying campaign featuring very annoying people asking "Is the bread Helga's?" at inappropriate times. With sales dropping they asked us to highlight their European credentials. A slight problem was that they didn't have any European credentials since the bread has never been available there. But truth has never held me back. Not when you can just invent a history. So we created the 'Helga's Archive'. It was supposedly a repository of all the ads Helga's had supposedly run over the decades in Europe. Naturally, these fake ads had to fit with the real campaign people had seen in Australia, which meant they had to be as bad as possible. I think we succeeded admirably. First we surrendered to the Dolce Vita of Italy in 1961. Then we invaded neighbouring lands with this fine example of justly famous German humour, circa 1971. We continued the cliched theme in posters, and online where the entire archive could be accessed. Fortunately, these historically bad ads appear to have done wonders for their sales. Helga's was best-known for doing a very annoying campaign featuring very annoying people asking "Is the bread Helga's?" at inappropriate times. With sales dropping... http://cargocollective.com/stevedodds/Lazy-advertising http://cargocollective.com/stevedodds/following/stevedodds/Lazy-advertising Thu, 21 Jul 2011 22:24:27 +0000 Steve Dodds is a great copywriter. 1638240 There are billions of dollars of lazy money sitting around in banks doing nothing. Sounds like a pretty sweet life to me, but apparently not. Our solution was that you wouldn't accept laziness in life, so don't accept it from your savings. Many executions were done, but my favourite is this one. We took over three consecutive pages and showed what would happen if the journalists were lazy. Not that writers ever are. <img src="http://payload.cargocollective.com/1/3/124693/1638240/Rabo 3 page ad_640.jpg" width="640" height="311" width_o="2048" height_o="996" src_o="http://payload.cargocollective.com/1/3/124693/1638240/Rabo 3 page ad_o.jpg" data-mid="8089289" border="0" align="left"/> Fullscreen Then, to show we could be just as lazy digitally, we did the same thing to their website. <img src="http://payload.cargocollective.com/1/3/124693/1638240/RaboDirectTheAustralianLaziness_640.jpg" width="640" height="611" width_o="1003" height_o="957" src_o="http://payload.cargocollective.com/1/3/124693/1638240/RaboDirectTheAustralianLaziness_o.jpg" data-mid="8089294" border="0" align="left"/> The laziness didn't stop there of course. Radio provided some shining examples of sloth. &#9835; Rabodirect Lazy Deity Radio (Agency Version) 10_6_10.mp3 &nbsp;Play &#9835; Rabodirect Lazy Racing.mp3 &nbsp;Play Somewhat ironically, the campaign worked its butt off, winning a Gold Effie as well as various creative awards. There are billions of dollars of lazy money sitting around in banks doing nothing. Sounds like a pretty sweet life to me, but apparently not. Our solution was that... http://cargocollective.com/stevedodds/Ruining-the-great-outdoors http://cargocollective.com/stevedodds/following/stevedodds/Ruining-the-great-outdoors Mon, 27 Jun 2011 21:17:37 +0000 Steve Dodds is a great copywriter. 1652664 I'n not a big fan of the great outdoors, although I sometimes like to gaze at sections of it from the great indoors. Preferably from a comfy couch. With the TV humming a relaxing accompaniment. But the outdoors is a good place to hang advertising. Here are some ways I've ruined your view. <img src="http://payload.cargocollective.com/1/3/124693/1652664/nivea-beach-shadow 1_640.jpg" width="640" height="518" width_o="2048" height_o="1659" src_o="http://payload.cargocollective.com/1/3/124693/1652664/nivea-beach-shadow 1_o.jpg" data-mid="8110380" border="0" align="left"/> For Nivea Sunscreen, the idea was to use helicopters to fly a large banner over beaches. As the shadow passed over those giving themselves wrinkles, they look up and and read the message on the banner, providing a very simple product demonstration. <img src="http://payload.cargocollective.com/1/3/124693/1652664/Lovells_hard2find_640.jpg" width="640" height="405" width_o="1581" height_o="1000" src_o="http://payload.cargocollective.com/1/3/124693/1652664/Lovells_hard2find_o.jpg" data-mid="8570717" border="0" align="left"/> For Lovells Lager, we made messages that were deliberately almost impossible to find, much like the beer. Fullscreen <img src="http://payload.cargocollective.com/1/3/124693/1652664/dw01_pack_shot_1_640.jpeg" width="640" height="417" width_o="870" height_o="567" src_o="http://payload.cargocollective.com/1/3/124693/1652664/dw01_pack_shot_1_o.jpeg" data-mid="8345768" border="0" align="left"/> To demonstrate how desirable Hellman's Mustard is, we put up posters of it in bus shelters. <img src="http://payload.cargocollective.com/1/3/124693/1652664/dw01_pack_disappeared_640.jpeg" width="640" height="417" width_o="870" height_o="567" src_o="http://payload.cargocollective.com/1/3/124693/1652664/dw01_pack_disappeared_o.jpeg" data-mid="8345767" border="0" align="left"/> Then we smashed the glass and stole the product. <img src="http://payload.cargocollective.com/1/3/124693/1652664/dw01_crime_scene_tape.jpeg" width="369" height="567" width_o="369" height_o="567" src_o="http://payload.cargocollective.com/1/3/124693/1652664/dw01_crime_scene_tape_o.jpeg" data-mid="8345766" border="0" align="left"/> Then we put up security tape, but the product still went missing. <img src="http://payload.cargocollective.com/1/3/124693/1652664/dw01_barking_dog.jpeg" width="369" height="567" width_o="369" height_o="567" src_o="http://payload.cargocollective.com/1/3/124693/1652664/dw01_barking_dog_o.jpeg" data-mid="8345763" border="0" align="left"/> So we put up chains, and then hired security guards with vicious dogs to protect it. <img src="http://payload.cargocollective.com/1/3/124693/1652664/cutout1_640.jpg" width="640" height="266" width_o="2048" height_o="850" src_o="http://payload.cargocollective.com/1/3/124693/1652664/cutout1_o.jpg" data-mid="8345798" border="0" align="left"/> For ASCA, we placed a special build outdoor installation on Bondi Beach so the public could interact, like the classic ones you find on English beaches. Naturally, there have been traditional posters too. <img src="http://payload.cargocollective.com/1/3/124693/1652664/zfish_640.jpg" width="640" height="264" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/124693/1652664/zfish_o.jpg" data-mid="8345757" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1652664/Zones Garlic_640.jpg" width="640" height="264" width_o="1000" height_o="412" src_o="http://payload.cargocollective.com/1/3/124693/1652664/Zones Garlic_o.jpg" data-mid="8345758" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/124693/1652664/zsock_640.jpg" width="640" height="263" width_o="800" height_o="329" src_o="http://payload.cargocollective.com/1/3/124693/1652664/zsock_o.jpg" data-mid="8345759" border="0" align="left"/> Apparently Australia isn't ready for mixed couples as this one garnered numerous complaints and was pulled by the client. <img src="http://payload.cargocollective.com/1/3/124693/1652664/RIC0018_duratrans_640.jpg" width="640" height="142" width_o="2048" height_o="453" src_o="http://payload.cargocollective.com/1/3/124693/1652664/RIC0018_duratrans_o.jpg" data-mid="8345837" border="0" align="left"/> I'n not a big fan of the great outdoors, although I sometimes like to gaze at sections of it from the great indoors. Preferably from a comfy couch. With the TV... http://cargocollective.com/stevedodds/How-I-ve-changed-your-life http://cargocollective.com/stevedodds/following/stevedodds/How-I-ve-changed-your-life Fri, 24 Jun 2011 05:19:24 +0000 Steve Dodds is a great copywriter. 1638647 Like most advertising types, I have posted a bunch of funny, award-winning ads. I've even posted a picture of my cat. We all like pictures of cats. The intention was to lull you into a sense of comfort. But I have a dark secret that I feel compelled to confess at long last. I have actually been manipulating you for years. Quite successfully too. In 1993 I helped create the anti-GST campaign for the Labour Party that cost John Hewson the 'unloseable' election. In 1998 I created the pro-GST campaign for the Liberal Party that resulted in John Howard being re-elected. Addicted to being a slut, I also did the campaigns that sold you on the benefits of privatising the Commonwealth Bank. And then Telstra (first two tranches). And then GIO. I also got you to agree to compulsory super. Just thought you should know. Like most advertising types, I have posted a bunch of funny, award-winning ads. I've even posted a picture of my cat. We all like pictures of cats. The intention...