http://cargocollective.com Jason Siciliano | Creative Director + Writer Thu, 27 Oct 2011 15:16:47 +0000 http://cargocollective.com en http://cargocollective.com/siciliano/Yahoo-Fantasy-Football-iPad-App http://cargocollective.com/siciliano/following/siciliano/Yahoo-Fantasy-Football-iPad-App Thu, 27 Oct 2011 15:16:47 +0000 Jason Siciliano | Creative Director + Writer 2211148 Sometimes your online video budget is small. Real small. To launch the new Yahoo! Fantasy Football iPad app, we shot this stop-animation video in 24 hours, in Buenos Aires, made entirely of paper cut-outs. Plus a guy from Buenos Aires. Plus some screen shots. Making of: <img src="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_3_1000.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_3_1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_7_1000.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_7_1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_5_1000.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_5_1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_6_1000.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_6_1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_8_1000.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/2211148/jaredkozel_iPAD_fantasy_8_1000_o.jpg" align="left" /> In our Yahoo! Sports site takeover: http://cargocollective.com/siciliano/Coors-Light http://cargocollective.com/siciliano/following/siciliano/Coors-Light Tue, 25 Oct 2011 05:23:38 +0000 Jason Siciliano | Creative Director + Writer 1826364 I worked at African American/urban agency Carol H. Williams in Oakland for a couple of years. (Nickname: “J. Crew.” Not kidding.) That’s where we made this spot for Coors White. http://cargocollective.com/siciliano/CA-Dept-of-Health http://cargocollective.com/siciliano/following/siciliano/CA-Dept-of-Health Thu, 01 Sep 2011 00:28:18 +0000 Jason Siciliano | Creative Director + Writer 1826654 Hepatitis A and B can kill, but are 100% preventable if you get vaccinated. We created this PSA with one goal in mind: scare young, gay men (highest at-risk group) into getting vaccinated. http://cargocollective.com/siciliano/Independent-Film-Channel http://cargocollective.com/siciliano/following/siciliano/Independent-Film-Channel Thu, 01 Sep 2011 00:28:17 +0000 Jason Siciliano | Creative Director + Writer 1826591 Not only did I write this spot, I’m in it. Twice. I’m the assassin pulling the plastic bag over his head and the thug drowning him in a sink of ice water. Apologies for the video quality. Vimeo hates this one for some reason. http://cargocollective.com/siciliano/Flexdex-Skateboards http://cargocollective.com/siciliano/following/siciliano/Flexdex-Skateboards Thu, 01 Sep 2011 00:28:16 +0000 Jason Siciliano | Creative Director + Writer 1826582 Flexdex Skateboards are made to bend and corner like crazy. <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXhomeboyBIG.jpg" border="0" width="525" height="579" width_o="525" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXhomeboyBIG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXoldmenBIG_2.jpg" border="0" width="525" height="579" width_o="525" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXoldmenBIG_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXvwBIG.jpg" border="0" width="525" height="579" width_o="525" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXDEXvwBIG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXwingtips1.jpg" border="0" width="244" height="579" width_o="244" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXwingtips1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXprep1.jpg" border="0" width="244" height="579" width_o="244" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXprep1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826582/FLEXfish1.jpg" border="0" width="244" height="579" width_o="244" height_o="579" src_o="http://payload.cargocollective.com/1/2/88549/1826582/FLEXfish1_o.jpg" align="left" /> http://cargocollective.com/siciliano/Yahoo-Homepages-for-Homerooms http://cargocollective.com/siciliano/following/siciliano/Yahoo-Homepages-for-Homerooms Thu, 18 Aug 2011 05:46:21 +0000 Jason Siciliano | Creative Director + Writer 1852492 Homepages for Homerooms is an awesome program that funds classroom projects across the country. Teachers, parents, grandparents, uncles, aunts, cousins, Facebook friends, Twitter followers, and crazy neighbors vote for a project by making Yahoo! their homepage, and Yahoo! gives $200k to the projects with the most votes. How cool is that? Pretty cool. <img src="http://payload.cargocollective.com/1/2/88549/1852492/Screen-shot-2011-08-24-at-6.23.08-PM.jpg" border="0" width="580" height="385" width_o="580" height_o="385" src_o="http://payload.cargocollective.com/1/2/88549/1852492/Screen-shot-2011-08-24-at-6.23.08-PM_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1852492/droppedImage_2.jpg" border="0" width="580" height="37" width_o="580" height_o="37" src_o="http://payload.cargocollective.com/1/2/88549/1852492/droppedImage_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1852492/droppedImage_3.jpg" border="0" width="580" height="386" width_o="580" height_o="386" src_o="http://payload.cargocollective.com/1/2/88549/1852492/droppedImage_3_o.jpg" align="left" /> http://cargocollective.com/siciliano/Roundy-s-Grocery http://cargocollective.com/siciliano/following/siciliano/Roundy-s-Grocery Sat, 06 Aug 2011 06:07:28 +0000 Jason Siciliano | Creative Director + Writer 1826687 While sitting around a table of Roundy’s Grape Jelly, Balsamic Vinagrette and Broccoli Florets, we made a discovery: every Roundy's product features the signature of Roundy's Chairman Bob Mariano. "Hmm," we thought. "What if he was a Chairman Superhero who personally approved every orange, potato chip and pint of ice cream? What if (gulp) we cast the real Chairman Bob in the campaign?" The campaign consisted of a new site, digital content, TV, print, radio, outdoor, newspaper, grocery bags, and a variety of in-store pieces. TV and online video were shot hand-in-hand, two camera crews working together on the same sets at the same time. <img src="http://payload.cargocollective.com/1/2/88549/1826687/Picture-9.jpg" border="0" width="576" height="438" width_o="576" height_o="438" src_o="http://payload.cargocollective.com/1/2/88549/1826687/Picture-9_o.jpg" align="left" /> http://cargocollective.com/siciliano/Mary-s-Pizza-Shack http://cargocollective.com/siciliano/following/siciliano/Mary-s-Pizza-Shack Sat, 06 Aug 2011 05:58:38 +0000 Jason Siciliano | Creative Director + Writer 1826683 The womannequin on this board moved to a different spot every couple of days ... until she was abducted by local hooligans (true story). Poor thing. <img src="http://payload.cargocollective.com/1/2/88549/1826683/MARYShomemadeBIG.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/88549/1826683/MARYShomemadeBIG_o.jpg" align="left" /> http://cargocollective.com/siciliano/Bison-Brewery http://cargocollective.com/siciliano/following/siciliano/Bison-Brewery Sat, 06 Aug 2011 05:53:15 +0000 Jason Siciliano | Creative Director + Writer 1826673 Bison serves their delicious hard ice teas at their brewery restaurant just off the UC Berkeley campus. They wanted posters to remind students that hard iced tea is, in fact, hard. <img src="http://payload.cargocollective.com/1/2/88549/1826673/BISONfall.jpg" border="0" width="670" height="456" width_o="739" height_o="504" src_o="http://payload.cargocollective.com/1/2/88549/1826673/BISONfall_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826673/BISONpants.jpg" border="0" width="670" height="456" width_o="739" height_o="504" src_o="http://payload.cargocollective.com/1/2/88549/1826673/BISONpants_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826673/BISONpinata.jpg" border="0" width="670" height="456" width_o="739" height_o="504" src_o="http://payload.cargocollective.com/1/2/88549/1826673/BISONpinata_o.jpg" align="left" /> http://cargocollective.com/siciliano/Pop-Secret http://cargocollective.com/siciliano/following/siciliano/Pop-Secret Sat, 06 Aug 2011 02:36:31 +0000 Jason Siciliano | Creative Director + Writer 1826309 General Mills wanted a Pop Secret campaign for young urbanites. Unlike Orville Redenbacher’s couch potatoes, these consumers are more likely to be found editing homemade films on their Macs than watching TV. Our strategy focused on their creativity and individuality. Below are two spots from director Brett Simon, and one from animation duo Molly & Maria. Consumer-made spots immediately started showing up on YouTube. (Awesome.) WARNING: We had nothing to do with the creation of these. And they’re, um, well … let’s just say that they’re very, very “consumer made.” • Consumer-made spot #1 • Consumer-made spot #2 • Consumer-made spot #3 Our print campaign (below) was based on how real people said they eat their fave flavors. Images by fashion photographer Jessica Craig-Martin. <img src="http://payload.cargocollective.com/1/2/88549/1826309/POPsyrupBIG.jpg" border="0" width="556" height="720" width_o="556" height_o="720" src_o="http://payload.cargocollective.com/1/2/88549/1826309/POPsyrupBIG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826309/POPcheeksBIG.jpg" border="0" width="556" height="720" width_o="556" height_o="720" src_o="http://payload.cargocollective.com/1/2/88549/1826309/POPcheeksBIG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88549/1826309/POPchopBIG.jpg" border="0" width="556" height="720" width_o="556" height_o="720" src_o="http://payload.cargocollective.com/1/2/88549/1826309/POPchopBIG_o.jpg" align="left" />