http://cargocollective.com SHAWN & NOEL Sun, 16 Dec 2012 21:04:59 +0000 http://cargocollective.com en http://cargocollective.com/shawnandnoel/AXE-Breakup-Service http://cargocollective.com/shawnandnoel/following/shawnandnoel/AXE-Breakup-Service Sun, 16 Dec 2012 21:04:59 +0000 SHAWN & NOEL 1873577 Automated Voice System Visit Demo <img src="http://payload.cargocollective.com/1/4/140823/1873577/LedCinemaDisplay-875_875.jpg" width="875" height="724" width_o="875" height_o="724" src_o="http://payload.cargocollective.com/1/4/140823/1873577/LedCinemaDisplay-875_o.jpg" data-mid="16391856" border="0" align="left"/> Have an AXE girl break up with your girlfriend for you. The automated voice service can also gush about your sexual prowess to your mates, tell your parents you are getting married so they leave you alone or sing a song from 80’s pop legend Spagna. AXE Breakup Service Full Script (Before translation into Bahasa Indonesia) Hey, it’s you! It’s so hard to wait by the phone, wondering if you would call. Not many have my number you know? So, I’m thinking, as a little reward, I want to do stuff for you. Let’s have some fun together. If you want me to call your girlfriend and say you’re now taken, press 1. Great. Now if you want to hear a preview of what I would say, press 1. Otherwise, key in your girlfriend’s number and press hash. (Calling.) Girl, listen. Your boyfriend? He’s now taken. I don’t think you realise what a great guy he is. He can do sooooo much better. That’s why he’s breaking up with you. You two are more. Finish. Bye bye. He and I are the new item. Can’t wait to show him off to all of my friends. See ya! Wouldn’t wanna be ya…. (End) If you want me to call another girl, key in her number now and press hash. Or press O to return to the menu. Call a guy friend and tell him what a stud you are, press 2. To listen to a preview of what I would say to your friend, press 1. Otherwise, key in his number now and press hash. (Calling.) Hey listen. You have a real stud for a friend. He really knows how to care of a girl. Gentle and kind—but rough when I want him too. Have you seen the size of his… um… feet? They are huge. It’s like. OmigodOmigod. My girlfriends are soooo jealous. They want to meet his friends… like you. Shall we all hook up? What do you say? Please? (End) If you would like me to call another friend, key in his number now and press hash. Or press O to return to the menu. Or call your parents, and say, yes, yes, you are getting married soon, press 3. To hear a preview of what I will say to your parent, press 1. Otherwise, simply key in the number now and press hash. (Calling.) Hi. You don’t know me but your boy and I… we have been going out for a while now. Can I just say what a good job you did raising up your son? He really knows how to take care of a woman. That’s why when he proposed… I said “Yes!” Eeek! I can’t believe I’ve got a new mom and dad! Are you happy?! Are you?!? (End) If you want me to call another number, key in the number now and press hash. Or press O to return to the menu. If you want to hear something really dirty, press 4. Are you sure you want to hear something dirty? Press 1 for “Yes, I want it dirty.” Or press 2 for “No, I’m a prude, and I’m using the office speakerphone.” Are you really, really sure? Press 1 for uh-huh. Press 2 for uh-uh. Ok. Here goes nothing. (In a heavy-breathing, sultry voice.) Unwashed feet. Un-cleared dishes. Moldy bread. Two-day old socks. Three-day-old trash. Sweaty gym clothes. Used vacuum bag. Toilet seat. No toilet seat…. (End) Was it as good for you as it was for me? Press 1 to hear me talk dirty again. Or press 0 to return to the menu. (If option 2 is selected) Ooooh…. You like to take it slow, don’t you? Naughty. But I like it. We can always do this later. If you want to hear what the number 5 on a phone sounds like, press 5. (No. 5 tone chimes.) If you want to hear me sing Call Me by 80’s pop legend Spagna, press 6. (Sings.) hey how long I've been waitin' for a love so tender hey hey hey how long can I stay without your touch I wonder you you you you tell me you can ever know oh loneliness hey my love no no don't leave me on my own please call me call me baby baby call me now call me call me d-d-do it baby please hey I can wait but I beg you babe don't lose my number I tell you babe call me now coz I'm losin' slumber i'll u u u use all my fantasy to dream about you hey my love I can't resist here all alone please (End) To hear me sing Call Me again, press 1. Or else press 0 to return to the menu. Sing it in Bahasa Indonesia, press 7. (Sings.) hey berapa lama I've been waitin 'for love so tender hey hey hey berapa lama saya bisa tinggal tanpa Anda sentuh saya heran Anda Anda Anda Anda kirim saya dapat pernah tahu oh kesendirian hey my love no no saya tidak meninggalkan saya sendiri silakan call me call me bayi bayi saya sekarang panggilan call me call me d-d-bayi melakukannya silakan hey aku dapat menunggu tapi saya mempersilakan Anda babe tidak kehilangan nomor saya Saya kirim panggilan Anda babe saya sekarang coz I'm losin 'tidur I'll u u u menggunakan semua fantasi tentang impian untuk Anda hey my love I can't menolak semua disini silakan saga (End) To hear me sing it again, press 1. Or else press 0 to return to the menu. If you want to hear eight types of men women love, press 8. (Sexy voice.) 1. Guy wearing AXE at the office. 2. Guy wearing AXE on a date. 3. Guy wearing AXE in the kitchen. 4. Guy wearing AXE in bed. 5. Guy thinking about wearing AXE whenever he’s not wearing AXE. 6. Guy wearing AXE while he’s applying AXE. 7. Guy thinking about AXE right now. 8. Guy wearing AXE while buying a new can of AXE. (End) To hear the list again, press 1. Or else press 0 to return to menu. To repeat, press 9. Or press 0 if you’ve got a special request for me. I love a guy who knows what he wants. So, what special thing do you want me to do for you? Think carefully… coz… it just might come true. Tell me after the beep. When you’re done, press hash. Credits Copywriter: Noel Yeo Art Director: Shawn Loo Creative Director: Peter Callaghan Agency: BBH Asia Pacific Client: Unilever Automated Voice System Visit Demo Have an AXE girl break up with your girlfriend for you. The automated voice service can also gush about your sexual prowess to... http://cargocollective.com/shawnandnoel/World-s-Quietest-Diaper http://cargocollective.com/shawnandnoel/following/shawnandnoel/World-s-Quietest-Diaper Sun, 16 Dec 2012 21:04:44 +0000 SHAWN & NOEL 3131504 Brand Campaign - Pitch Work <img src="http://payload41.cargocollective.com/1/4/140823/3131504/bb-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/bb-1_o.jpg" data-mid="16486797" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/bb-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/bb-2_o.jpg" data-mid="16486799" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/bb-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/bb-3_o.jpg" data-mid="16486801" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/bb-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/bb-4_o.jpg" data-mid="16486803" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/bb-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/bb-5_o.jpg" data-mid="16486804" border="0" align="left"/> World's Quietest Diaper Sleep Keeper App <img src="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-iphone-875_875.jpg" width="875" height="685" width_o="875" height_o="685" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-iphone-875_o.jpg" data-mid="16389450" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-iphone-875-2_875.jpg" width="875" height="685" width_o="875" height_o="685" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-iphone-875-2_o.jpg" data-mid="16389462" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-ipad-875-2_875.jpg" width="875" height="685" width_o="875" height_o="685" src_o="http://payload41.cargocollective.com/1/4/140823/3131504/Drypers-ipad-875-2_o.jpg" data-mid="16389453" border="0" align="left"/> Credits Copywriter: Keith Kwek / Lauren MacDonald Art Director: Ngai Arh-Chun / Hoon Pin Kek Creative Director: Noel Yeo / Shawn Loo Brand Campaign - Pitch Work World's Quietest Diaper Sleep Keeper App Credits Copywriter: Keith Kwek / Lauren MacDonald Art Director: Ngai Arh-Chun / Hoon Pin... http://cargocollective.com/shawnandnoel/Insurance-Vending-Machine http://cargocollective.com/shawnandnoel/following/shawnandnoel/Insurance-Vending-Machine Sun, 16 Dec 2012 21:04:13 +0000 SHAWN & NOEL 1891185 Singapore’s largest insurer also has the simplest, easiest-to-understand policies. Insurance Vending Machine Packaging Design <img src="http://payload.cargocollective.com/1/4/140823/1891185/travel-1.jpg" width="670" height="774" width_o="720" height_o="832" src_o="http://payload.cargocollective.com/1/4/140823/1891185/travel-1_o.jpg" data-mid="16043824" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891185/travel2.jpg" width="670" height="774" width_o="720" height_o="832" src_o="http://payload.cargocollective.com/1/4/140823/1891185/travel2_o.jpg" data-mid="16043827" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891185/personal1_7_875.jpg" width="720" height="832" width_o="720" height_o="832" src_o="http://payload.cargocollective.com/1/4/140823/1891185/personal1_7_o.jpg" data-mid="16391973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891185/personal-2_8_875.jpg" width="720" height="781" width_o="720" height_o="781" src_o="http://payload.cargocollective.com/1/4/140823/1891185/personal-2_8_o.jpg" data-mid="16391974" border="0" align="left"/> Insurance Vending Machine Vending Machine <img src="http://payload.cargocollective.com/1/4/140823/1891185/vending-machine-875_875.jpg" width="875" height="1129" width_o="875" height_o="1129" src_o="http://payload.cargocollective.com/1/4/140823/1891185/vending-machine-875_o.jpg" data-mid="16391986" border="0" align="left"/> Full disclosure: This never got made. Custom machines turned out to be surprisingly expensive. Credits Creative Director: Noel Yeo / Shawn Loo Agency: BBH Asia Pacific Client: NTUC Income Singapore’s largest insurer also has the simplest, easiest-to-understand policies. Insurance Vending Machine Packaging Design Insurance Vending Machine... http://cargocollective.com/shawnandnoel/City-Developments-Limited http://cargocollective.com/shawnandnoel/following/shawnandnoel/City-Developments-Limited Sun, 16 Dec 2012 21:04:00 +0000 SHAWN & NOEL 3129592 Brand Campaign - Pitch Work Brand Manifesto City Developments Limited TVC City Developments Limited Brand Identity <img src="http://payload41.cargocollective.com/1/4/140823/3129592/logo-1_2_875.gif" width="875" height="407" width_o="875" height_o="407" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/logo-1_2_o.gif" data-mid="16390847" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/logo-2_875.gif" width="875" height="407" width_o="875" height_o="407" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/logo-2_o.gif" data-mid="16390850" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/logo-3_875.gif" width="875" height="407" width_o="875" height_o="407" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/logo-3_o.gif" data-mid="16390851" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/logo-4_875.gif" width="875" height="407" width_o="875" height_o="407" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/logo-4_o.gif" data-mid="16390852" border="0" align="left"/> City Developments Limited Smart Logos We conceptualised a series of smart logos that reacts to traffic, weather and human flow data surrounding the placement of the logo signage. These logos become indicators of how the city is presently feeling. City Developments Limited Print <img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-1_o.jpg" data-mid="16391038" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-2_o.jpg" data-mid="16391040" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-3_o.jpg" data-mid="16391041" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-4_o.jpg" data-mid="16391043" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-5_o.jpg" data-mid="16391045" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-6_o.jpg" data-mid="16391047" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-8_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-8_o.jpg" data-mid="16391048" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-76_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/print-875-76_o.jpg" data-mid="16391052" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/cdl-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/cdl-1_o.jpg" data-mid="16487016" border="0" align="left"/> City Developments Limited Digital Branding <img src="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-1_o.jpg" data-mid="16391093" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-2_o.jpg" data-mid="16391095" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-3_o.jpg" data-mid="16391096" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-4_o.jpg" data-mid="16391098" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload41.cargocollective.com/1/4/140823/3129592/ipad-875-5_o.jpg" data-mid="16391100" border="0" align="left"/> Credits Copywriter: Douglas Hamilton / Dave Thackray Art Director: Adrian Chan / Paul Downs / Arh Chun Ngai Creative Director: Noel Yeo / Shawn Loo Brand Campaign - Pitch Work Brand Manifesto City Developments Limited TVC City Developments Limited Brand Identity City Developments Limited Smart Logos ... http://cargocollective.com/shawnandnoel/Old-School http://cargocollective.com/shawnandnoel/following/shawnandnoel/Old-School Mon, 10 Sep 2012 02:42:53 +0000 SHAWN & NOEL 3181419 Situated in the Arts & Heritage District in Singapore, the site formerly home to the Methodist Girls School boasts rich history and heritage spanning over a century. In carefully restoring the six-block property aptly named Old School, a creative direction was set to turn an ageing architectural monument in Singapore into a community of artistic activity. <img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-1_o.jpg" data-mid="16445878" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-2_o.jpg" data-mid="16445917" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-3_o.jpg" data-mid="16445921" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-4_o.jpg" data-mid="16445923" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-5_o.jpg" data-mid="16445925" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-7_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-7_o.jpg" data-mid="16445936" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-6_o.jpg" data-mid="16445947" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/OS-9_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/OS-9_o.jpg" data-mid="16445950" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/SOS_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/SOS_o.jpg" data-mid="16450827" border="0" align="left"/> Old School Stationary <img src="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-1_o.jpg" data-mid="16445964" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-2_o.jpg" data-mid="16445968" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/stationary-3_o.jpg" data-mid="16445966" border="0" align="left"/> Old School Website <img src="http://payload44.cargocollective.com/1/4/140823/3181419/site-OS-1_875.jpg" width="875" height="724" width_o="875" height_o="724" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/site-OS-1_o.jpg" data-mid="16450541" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/4/140823/3181419/site-OS_13_875.jpg" width="875" height="724" width_o="875" height_o="724" src_o="http://payload44.cargocollective.com/1/4/140823/3181419/site-OS_13_o.jpg" data-mid="16450542" border="0" align="left"/> Credits Creative, Art Direction & Design: Shawn Loo Awards Singapore Arts Council Patron of the Arts 2011 Situated in the Arts & Heritage District in Singapore, the site formerly home to the Methodist Girls School boasts rich history and heritage spanning over a... http://cargocollective.com/shawnandnoel/Hey-Aussie-Get-Lost http://cargocollective.com/shawnandnoel/following/shawnandnoel/Hey-Aussie-Get-Lost Wed, 28 Mar 2012 11:39:27 +0000 SHAWN & NOEL 3096497 Cinema Advertising Hey Aussie, Get Lost Online Film Hey Aussie, Get Lost Get Lost Map <img src="http://payload39.cargocollective.com/1/4/140823/3096497/flyer_flat_front-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload39.cargocollective.com/1/4/140823/3096497/flyer_flat_front-875-1_o.jpg" data-mid="16389080" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-2_10_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-2_10_o.jpg" data-mid="16389101" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-1_9_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-1_9_o.jpg" data-mid="16389109" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload39.cargocollective.com/1/4/140823/3096497/Map-875-closeup-3_o.jpg" data-mid="16388974" border="0" align="left"/> Credits Copywriter: Dave Thackray / Alex Lim Art Director: Paul Downs / Kenneth Foo Creative Director: Noel Yeo / Shawn Loo Designer: Shawn Loo / Kenneth Foo Agency: BBH Asia Pacific Client: Singapore Tourism Board Cinema Advertising Hey Aussie, Get Lost Online Film Hey Aussie, Get Lost Get Lost Map Credits Copywriter: Dave Thackray / Alex Lim Art Director: Paul... http://cargocollective.com/shawnandnoel/Chuck-s-Cup-2010 http://cargocollective.com/shawnandnoel/following/shawnandnoel/Chuck-s-Cup-2010 Mon, 05 Sep 2011 01:49:48 +0000 SHAWN & NOEL 1951357 Website <img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-1_875.jpg" width="875" height="724" width_o="875" height_o="724" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-1_o.jpg" data-mid="16391740" border="0" align="left"/> During the World Cup was another "less serious" World Cup, a global tournament where all you had to do to represent your country was sit down, log on and stare at a teacup that belongs to Chuck. Visit Site Gaming Interface Taking cues from football related videogames, we created a gaming interface to engage with the most serious of gamers. <img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-2_o.jpg" data-mid="16391759" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-3_o.jpg" data-mid="16391760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-4_o.jpg" data-mid="16391761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-5_o.jpg" data-mid="16391763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-6_o.jpg" data-mid="16391764" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-7_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/Site-875-7_o.jpg" data-mid="16391765" border="0" align="left"/> Merchandise Achievement badges <img src="http://payload.cargocollective.com/1/4/140823/1951357/badges-1_875.jpg" width="875" height="633" width_o="875" height_o="633" src_o="http://payload.cargocollective.com/1/4/140823/1951357/badges-1_o.jpg" data-mid="16391770" border="0" align="left"/> Limited Edition Signed Poster <img src="http://payload.cargocollective.com/1/4/140823/1951357/poster-1_875.jpg" width="875" height="633" width_o="875" height_o="633" src_o="http://payload.cargocollective.com/1/4/140823/1951357/poster-1_o.jpg" data-mid="16391772" border="0" align="left"/> Badges Sticker Pack <img src="http://payload.cargocollective.com/1/4/140823/1951357/badges-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1951357/badges-2_o.jpg" data-mid="16391771" border="0" align="left"/> Plush <img src="http://payload.cargocollective.com/1/4/140823/1951357/plush_875.jpg" width="875" height="866" width_o="875" height_o="866" src_o="http://payload.cargocollective.com/1/4/140823/1951357/plush_o.jpg" data-mid="16391812" border="0" align="left"/> Awards Spikes BRONZE Credits Copywriter: Keith Kwek Art Director: Arh Chun Ngai Designer: Edward Ng Programmer: Noel Chan Producer: Amy Wong Creative Director: Ashidiq Ghazali, Shawn Loo Executive Creative Director: Steve Elrick Agency: BBH Asia Pacific Client: Perfetti Van Melle Website During the World Cup was another "less serious" World Cup, a global tournament where all you had to do to represent your country was sit down, log on and... http://cargocollective.com/shawnandnoel/Singapore-s-Biggest-Tip-Jar http://cargocollective.com/shawnandnoel/following/shawnandnoel/Singapore-s-Biggest-Tip-Jar Wed, 24 Aug 2011 12:38:19 +0000 SHAWN & NOEL 1891193 Digital Installation Tipping isn't practiced in Singapore, so how else to show appreciation for good service? We built a Rube Goldberg inspired machine that works on a Facebook Like. Each Like gets you a $1 coin, which you can see drop in real-time into a massive tip jar. Each Like also gets you a vote for your favorite service establishment. The place with the most votes wins the tip. Singapore's Biggest Tip Jar was built to promote the second season of Can You Serve, a reality TV series designed to raise customer service standards in Singapore. Singapore Biggest Tip Jar Mechanical Design <img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-1_o.jpg" data-mid="16388258" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-2_o.jpg" data-mid="16388261" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-3_o.jpg" data-mid="16388262" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-4_o.jpg" data-mid="16388263" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-5_o.jpg" data-mid="16388264" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-6_o.jpg" data-mid="16388266" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-7_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-7_o.jpg" data-mid="16388268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-8_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-8_o.jpg" data-mid="16388269" border="0" align="left"/> Singapore Biggest Tip Jar Interface Design <img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-iphone-1_875.jpg" width="875" height="685" width_o="875" height_o="685" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-iphone-1_o.jpg" data-mid="16388281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-TV-1_875.jpg" width="875" height="685" width_o="875" height_o="685" src_o="http://payload.cargocollective.com/1/4/140823/1891193/tipjar-875-TV-1_o.jpg" data-mid="16388282" border="0" align="left"/> Singapore Biggest Tip Jar The Making Of Awards Webby Awards 2012 Official Honoree, Mobile & Experience Marketing Singapore Advertising Hall of Fame 2011: Digital Campaign of the Year Singapore Advertising Hall of Fame 2011: Media Campaign Plan of the Year Credits Copywriter: Keith Kwek Art Director: Ngai Arh-Chun / Ken Choo Creative Director: Noel Yeo / Shawn Loo Agency: BBH Asia Pacific Client: Singapore Tourism Board Digital Installation Tipping isn't practiced in Singapore, so how else to show appreciation for good service? We built a Rube Goldberg inspired machine that... http://cargocollective.com/shawnandnoel/YourSingapore-com http://cargocollective.com/shawnandnoel/following/shawnandnoel/YourSingapore-com Wed, 24 Aug 2011 12:38:17 +0000 SHAWN & NOEL 1891188 Destination Branding What if you don't sell a country, but a website? All advertising leads to YourSingapore.com, an easily navigable concentration of attractions and activities––just like the real Singapore. Visitors plan and design their holiday with an online itinerary planner to create their own Singapore. That's how it was pitched, how it was won, and how it was made. YourSingapore.com Destination Brand Prints <img src="http://payload.cargocollective.com/1/4/140823/1891188/YS-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/YS-1_o.jpg" data-mid="16486365" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/YS-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/YS-2_o.jpg" data-mid="16486366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/ys-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/ys-3_o.jpg" data-mid="16486367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/ys-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/ys-4_o.jpg" data-mid="16486368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/ys-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/ys-5_o.jpg" data-mid="16486369" border="0" align="left"/> YourSingapore.com MICE Prints <img src="http://payload.cargocollective.com/1/4/140823/1891188/ys-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/ys-6_o.jpg" data-mid="16486372" border="0" align="left"/> YourSingapore.com Great Singapore Sale Print Campaign <img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-1_o.jpg" data-mid="16388669" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-2_o.jpg" data-mid="16388671" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-GSS-3_o.jpg" data-mid="16388672" border="0" align="left"/> YourSingapore.com Living Logo <img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-livinglogo-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-livinglogo-1_o.jpg" data-mid="16388676" border="0" align="left"/> YourSingapore.com Thematic Logos <img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-livinglogo-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-livinglogo-2_o.jpg" data-mid="16388679" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-Stamps-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1891188/STB-Prints-875-Stamps-1_o.jpg" data-mid="16388678" border="0" align="left"/> YourSingapore.com Destination Brand TVC Awards Advertising Hall of Fame Awards 2010: Campaign of the Year + Magazine Campaign of the Year Creative Circle Awards 2010: Corporate Identity System SILVER + Logo BRONZE TravelWeekly China Awards 2010: Best Tourism Board Branding Credits Copywriter: Douglas Hamilton / Elena Fletcher / Angie Featherstone Art Director: Adrian Chan / Evonne Ng / Eirma Webster Designer: Tomaz Goh Creative Director: Noel Yeo / Shawn Loo Executive Creative Director: Steve Elrick Agency: BBH Asia Pacific Client: Singapore Tourism Board Destination Branding What if you don't sell a country, but a website? All advertising leads to YourSingapore.com, an easily navigable concentration of... http://cargocollective.com/shawnandnoel/Kallang-Paya-Lebar-Expressway http://cargocollective.com/shawnandnoel/following/shawnandnoel/Kallang-Paya-Lebar-Expressway Wed, 24 Aug 2011 12:32:52 +0000 SHAWN & NOEL 1898874 Underground Radio There's a new road tunnel in Singapore and there are twelve safety messages the public needs to know. We thought, what if the twelve messages were also song titles? Possibly even radio hits? So whenever a DJ introduces a song, he really introduces the safety message? We got the country's top musicians to record an original album, mailed free to every single household in Singapore. To promote we created KPE Underground Radio, an unprecented consortium of all radio stations in Singapore, playing album tracks for one week during morning drive-time. Kallang Paya Lebar Expressway Campaign Website <img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-1_o.jpg" data-mid="16391405" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-2_o.jpg" data-mid="16391406" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-3_o.jpg" data-mid="16391408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-4_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-4_o.jpg" data-mid="16391409" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-5_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-5_o.jpg" data-mid="16391414" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-6_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/Site-875-6_o.jpg" data-mid="16391415" border="0" align="left"/> Kallang Paya Lebar Expressway Radio Posters <img src="http://payload.cargocollective.com/1/4/140823/1898874/print-875-1_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/print-875-1_o.jpg" data-mid="16391421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/print-875-2_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/print-875-2_o.jpg" data-mid="16391422" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/140823/1898874/print-875-3_875.jpg" width="875" height="583" width_o="875" height_o="583" src_o="http://payload.cargocollective.com/1/4/140823/1898874/print-875-3_o.jpg" data-mid="16391423" border="0" align="left"/> Credits Copywriter: Noel Yeo & Douglas Hamilton Art Director: Hoon Pin Kek Digital Art Director: Shawn Loo Creative Director: Todd Waldron Agency: BBH Asia Pacific Client: Land Transport Authority Underground Radio There's a new road tunnel in Singapore and there are twelve safety messages the public needs to know. We thought, what if the twelve...