http://cargocollective.com Ross Wolinsky is a copywriter. Tue, 13 Nov 2012 11:44:30 +0000 http://cargocollective.com en http://cargocollective.com/rosswolinsky/5-Hour-Energy http://cargocollective.com/rosswolinsky/following/rosswolinsky/5-Hour-Energy Tue, 13 Nov 2012 11:44:30 +0000 Ross Wolinsky is a copywriter. 387085 Just how strong is 5-Hour Energy? This print campaign sets out to answer that question once and for all. <img src="http://payload.cargocollective.com/1/1/32646/387085/5he_3centered.jpg" width="462" height="600" width_o="462" height_o="600" src_o="http://payload.cargocollective.com/1/1/32646/387085/5he_3centered_o.jpg" data-mid="13253029" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/387085/5he_2centered.jpg" width="463" height="600" width_o="463" height_o="600" src_o="http://payload.cargocollective.com/1/1/32646/387085/5he_2centered_o.jpg" data-mid="13253032" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/387085/5he_4centered.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/32646/387085/5he_4centered_o.jpg" data-mid="13253337" border="0" align="left"/> AD: Greg Dalbey & Whitney Ward Just how strong is 5-Hour Energy? This print campaign sets out to answer that question once and for all. AD: Greg Dalbey & Whitney Ward http://cargocollective.com/rosswolinsky/BBC-5-Second-Expert http://cargocollective.com/rosswolinsky/following/rosswolinsky/BBC-5-Second-Expert Tue, 13 Nov 2012 11:33:14 +0000 Ross Wolinsky is a copywriter. 389972 Problem: Finding the time to stay informed can be difficult. Solution: Give people the facts they need to know in 5 seconds. <img src="http://payload.cargocollective.com/1/1/32646/389972/bbc_0000_1_6_905.jpg" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/32646/389972/bbc_0000_1_6_o.jpg" data-mid="13787256" caption="5 Second Expert gives you the information you need 5 seconds at a time. Users choose what subjects they want to read about and how often they want to be alerted." border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/389972/bbc_0001_2_5_905.jpg" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/32646/389972/bbc_0001_2_5_o.jpg" data-mid="13787253" caption="The app provides links back to BBC.com so users can learn more." border="0" align="left"/> 5 Second Case Study Video AD: Martin Pou Problem: Finding the time to stay informed can be difficult. Solution: Give people the facts they need to know in 5 seconds. 5 Second Case Study Video AD:... http://cargocollective.com/rosswolinsky/Dunkin-Donuts http://cargocollective.com/rosswolinsky/following/rosswolinsky/Dunkin-Donuts Wed, 22 Aug 2012 14:02:04 +0000 Ross Wolinsky is a copywriter. 387034 There are many things in life that should be taken seriously, but donuts aren't one of them. This multi-platform campaign celebrates the simple pleasure that is deep-fried dough. <img src="http://payload.cargocollective.com/1/1/32646/387034/ooh_11_905.jpg" width="788" height="524" width_o="788" height_o="524" src_o="http://payload.cargocollective.com/1/1/32646/387034/ooh_11_o.jpg" data-mid="13253978" caption="A headline-driven outdoor campaign will run to target commuters on public transportation." border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin9.jpg" width="600" height="457" width_o="600" height_o="457" src_o="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin9_o.jpg" data-mid="13234968" caption="Promotional boxes will extend the campaign directly to Dunkin Donuts customers.&lt;br /&gt; " border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin10.jpg" width="600" height="457" width_o="600" height_o="457" src_o="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin10_o.jpg" data-mid="13234970" caption="Promotional boxes will extend the campaign directly to Dunkin Donuts customers." border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin7.jpg" width="550" height="549" width_o="550" height_o="549" src_o="http://payload.cargocollective.com/1/1/32646/387034/resized_dunkin7_o.jpg" data-mid="3347675" caption="Headline-driven standard banners will run to entertain web surfers." border="0" align="left"/> AD: Me! There are many things in life that should be taken seriously, but donuts aren't one of them. This multi-platform campaign celebrates the simple pleasure that is... http://cargocollective.com/rosswolinsky/Walmart http://cargocollective.com/rosswolinsky/following/rosswolinsky/Walmart Sat, 14 Jan 2012 20:45:49 +0000 Ross Wolinsky is a copywriter. 701798 Problem: How do you convince a nervous client that a grown man playing with dolls isn't too "out there" for video content in a homepage takeover? Solution: Hold their hand, insist it's going to be funny, then watch all the work get killed at the last minute anyway. Last Thanksgiving we created a massive homepage takeover for Walmart on AOL, MSN, and Yahoo. <img src="http://payload.cargocollective.com/1/1/32646/701798/HHPTO_R4_905.jpg" width="830" height="657" width_o="830" height_o="657" src_o="http://payload.cargocollective.com/1/1/32646/701798/HHPTO_R4_o.jpg" data-mid="20686473" border="0" align="left"/> We wrote, shot and edited a bunch of content that all ended up being killed because someone didn't like the white Christmas tree in the background. That being said, I still considered the project a win because of this video. (link) Agency: R/GA NY Director: Seth Wiley Problem: How do you convince a nervous client that a grown man playing with dolls isn't too "out there" for video content in a homepage takeover? Solution: Hold... http://cargocollective.com/rosswolinsky/Side-Projects http://cargocollective.com/rosswolinsky/following/rosswolinsky/Side-Projects Mon, 25 Oct 2010 16:34:24 +0000 Ross Wolinsky is a copywriter. 710965 <img src="http://payload.cargocollective.com/1/1/32646/710965/500_thumb.png" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/500_thumb_o.png" data-mid="21071827" border="0" align="left"/>My first foray into the world of ultra-premium hip hop fashion. Everything costs $500. <img src="http://payload.cargocollective.com/1/1/32646/710965/buymyideas.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/buymyideas_o.jpg" data-mid="11172053" border="0" align="left"/>I have ideas. You can buy them. <img src="http://payload.cargocollective.com/1/1/32646/710965/cargocollector.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/cargocollector_o.jpg" data-mid="11172055" border="0" align="left"/>Trolling Cargo Collective for fun and profit. Well... for fun, anyway. <img src="http://payload.cargocollective.com/1/1/32646/710965/hypocritical mass.png" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/hypocritical mass_o.png" data-mid="3351674" border="0" align="left"/>Blogged over here. <img src="http://payload.cargocollective.com/1/1/32646/710965/ypr.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/ypr_o.jpg" data-mid="3349036" border="0" align="left"/>Wrote some jokes over here. <img src="http://payload.cargocollective.com/1/1/32646/710965/cracked.png" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/cracked_o.png" data-mid="3351696" border="0" align="left"/>And over here. <img src="http://payload.cargocollective.com/1/1/32646/710965/chicago reader.png" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/chicago reader_o.png" data-mid="3351673" border="0" align="left"/>This alt-weekly accidentally gave freelance work to a Cracked.com writer. <img src="http://payload.cargocollective.com/1/1/32646/710965/vocalo.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/vocalo_o.jpg" data-mid="3349035" border="0" align="left"/>Made some short audio documentaries for this web radio station. <img src="http://payload.cargocollective.com/1/1/32646/710965/zapped.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/zapped_o.jpg" data-mid="3349037" border="0" align="left"/>A celebration of all things "Zapped" starring Scott Baio. <img src="http://payload.cargocollective.com/1/1/32646/710965/2000_13.png" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/2000_13_o.png" data-mid="3351785" border="0" align="left"/>A brief exercise in blogging from the year 2000 while living in the year 2010. <img src="http://payload.cargocollective.com/1/1/32646/710965/editing.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/editing_o.jpg" data-mid="3349028" border="0" align="left"/>Hours upon hours in Final Cut for no good reason. <img src="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahdriftwood.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahdriftwood_o.jpg" data-mid="3349029" border="0" align="left"/>Part of my ongoing quest to have the largest collection of pointless blogs ever. <img src="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahdumpsters.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahdumpsters_o.jpg" data-mid="3349030" border="0" align="left"/>See above. <img src="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahnapkins.jpg" width="400" height="95" width_o="400" height_o="95" src_o="http://payload.cargocollective.com/1/1/32646/710965/fuckyeahnapkins_o.jpg" data-mid="3349031" border="0" align="left"/>See above. My first foray into the world of ultra-premium hip hop fashion. Everything costs $500. I have ideas. You can buy them. Trolling Cargo Collective for fun and profit.... http://cargocollective.com/rosswolinsky/REI http://cargocollective.com/rosswolinsky/following/rosswolinsky/REI Tue, 19 Oct 2010 10:33:55 +0000 Ross Wolinsky is a copywriter. 388781 We wanted to give consumers a new way to interact with the REI brand. Our solution? GOTHERE.COM, an online travel hub for outdoor enthusiasts. (link) AD: Damian Riddell We wanted to give consumers a new way to interact with the REI brand. Our solution? GOTHERE.COM, an online travel hub for outdoor enthusiasts. (link) AD: Damian... http://cargocollective.com/rosswolinsky/Homo-Minimus http://cargocollective.com/rosswolinsky/following/rosswolinsky/Homo-Minimus Thu, 14 Oct 2010 08:23:19 +0000 Ross Wolinsky is a copywriter. 701797 Problem: Overpopulation. Solution: Tiny Humans. <img src="http://payload.cargocollective.com/1/1/32646/701797/minimus_0000_1_905.jpg" width="850" height="531" width_o="850" height_o="531" src_o="http://payload.cargocollective.com/1/1/32646/701797/minimus_0000_1_o.jpg" data-mid="13941912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32646/701797/minimus_0001_2_905.jpg" width="850" height="531" width_o="850" height_o="531" src_o="http://payload.cargocollective.com/1/1/32646/701797/minimus_0001_2_o.jpg" data-mid="13941919" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32646/701797/minimus_0002_3_905.jpg" width="850" height="531" width_o="850" height_o="531" src_o="http://payload.cargocollective.com/1/1/32646/701797/minimus_0002_3_o.jpg" data-mid="13941923" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32646/701797/minimus_0003_4_905.jpg" width="850" height="531" width_o="850" height_o="531" src_o="http://payload.cargocollective.com/1/1/32646/701797/minimus_0003_4_o.jpg" data-mid="13941927" border="0" align="left"/> AD: Martin Pou & Ricky Anolik<img src="http://rosswolinsky.com/footer2.jpg"> Problem: Overpopulation. Solution: Tiny Humans. AD: Martin Pou & Ricky Anolik http://cargocollective.com/rosswolinsky/Google http://cargocollective.com/rosswolinsky/following/rosswolinsky/Google Sun, 26 Sep 2010 10:57:33 +0000 Ross Wolinsky is a copywriter. 659680 Project Cube started out as a joke. Then we took the joke too far — it's currently in development and will hopefully be launching later this year. (link) Winner: Applied Arts 2011 ADs: Martin Pou & Ricky Anolik Project Cube started out as a joke. Then we took the joke too far — it's currently in development and will hopefully be launching later this year. (link) ...