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<channel>
	<title>roeben</title>
	<link>http://cargocollective.com</link>
	<description>roeben</description>
	<pubDate>Fri, 10 May 2013 14:19:56 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>THE ONE SHOW</title>
				
		<link>http://cargocollective.com/roeben/THE-ONE-SHOW</link>

		<comments>http://cargocollective.com/roeben/following/roeben/THE-ONE-SHOW</comments>

		<pubDate>Fri, 10 May 2013 14:19:56 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5590157</guid>

		<description>ONE SHOW INTERACTIVE



The theme of the night at The One Show Awards was Carnivale. We made these interstitials that announced the winners, showing how everyone wants to make it onto the show.

Shout out to Mathieu Grimard and Marie-Lo Grenier.</description>
		
		<excerpt>ONE SHOW INTERACTIVE    The theme of the night at The One Show Awards was Carnivale. We made these interstitials that announced the winners, showing how everyone...</excerpt>

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	<item>
		<title></title>
				
		<link>http://cargocollective.com/roeben/4438781</link>

		<comments>http://cargocollective.com/roeben/following/roeben/4438781</comments>

		<pubDate>Wed, 14 Nov 2012 14:06:23 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4438781</guid>

		<description>Hello. 
I am Roeben and here is some stuff I made.

I'm from Antwerp, Belgium.
But I studied and worked in California, Athens, Shanghai, Saigon and 
currently Montreal where I am an Art Director/designer on Adidas Originals.

Feel free to get in touch for cool projects, collaborations or coffees.




</description>
		
		<excerpt>Hello.  I am Roeben and here is some stuff I made.  I'm from Antwerp, Belgium. But I studied and worked in California, Athens, Shanghai, Saigon and  currently...</excerpt>

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	<item>
		<title>GAETANANDROEBEN</title>
				
		<link>http://cargocollective.com/roeben/GAETANANDROEBEN</link>

		<comments>http://cargocollective.com/roeben/following/roeben/GAETANANDROEBEN</comments>

		<pubDate>Mon, 12 Nov 2012 12:11:41 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4422372</guid>

		<description>MASTERPROJECT AT THE SINT-LUCAS COLLEGE OF ART ANTWERP

For my master project, partner-in-crime Gaetan and me challenged artists, designers 
and people we admired to "give us work". The missions we got back from them weren't 
what you would expect... They were way better.

Here are some of the missions.

MISSION ONE  for Boy Vereecken, a belgian typographer:

Choose one country ore zone in the world that you would eliminate, 
for any reason. But be sure to think this through. My mission is a test 
and exercise in making a statement!

Instead of eliminating, we thought about bringing everyone together. 
But how big of a space would we need for 6 billion people side by side?

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MISSION 2  for Sara De Bondt studio, Londen:

Gaetan: U have to become left handed for two weeks.
Roeben: U have to follow someone for 24 hours.

We tried...

&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-1.jpg" width="450" height="281" width_o="450" height_o="281" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-1_o.jpg" data-mid="23437323"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-10.jpg" width="450" height="281" width_o="450" height_o="281" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-10_o.jpg" data-mid="23437320"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-8.jpg" width="450" height="281" width_o="450" height_o="281" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-8_o.jpg" data-mid="23437318"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-4.jpg" width="450" height="281" width_o="450" height_o="281" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-4_o.jpg" data-mid="23437316"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-12.jpg" width="450" height="281" width_o="450" height_o="281" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/11_picture-12_o.jpg" data-mid="23437321"  border="0" align="left"/&#62;



MISSION 3 for eBoy, Berlin:

Make something that is big enough so we can see it with google earth.

&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_planneke-blue.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_planneke-blue_o.jpg" data-mid="23437411"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_pixelrebus_v2.jpg" width="450" height="218" width_o="450" height_o="218" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_pixelrebus_v2_o.jpg" data-mid="23437412"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc04497.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc04497_o.jpg" data-mid="23437410"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc05532.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc05532_o.jpg" data-mid="23437405"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc05506.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_dsc05506_o.jpg" data-mid="23437404"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_toon-1_v2.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_toon-1_v2_o.jpg" data-mid="23437403"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_mg3508.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_mg3508_o.jpg" data-mid="23437401"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_eboy-big.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_eboy-big_o.jpg" data-mid="23437400"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/14_eboy-small.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/14_eboy-small_o.jpg" data-mid="23437397"  border="0" align="left"/&#62;



MISSION 4 for Georgia Athanasopoulou, a greek sculpturer:

Give a thousand people a compliment.


&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_1.jpg" width="450" height="670" width_o="450" height_o="670" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_1_o.jpg" data-mid="23437834"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc05293.jpg" width="450" height="600" width_o="450" height_o="600" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc05293_o.jpg" data-mid="23437833"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_all-compliments.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_all-compliments_o.jpg" data-mid="23437832"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0016.jpg" width="450" height="671" width_o="450" height_o="671" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0016_o.jpg" data-mid="23437830"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0211.jpg" width="450" height="302" width_o="450" height_o="302" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0211_o.jpg" data-mid="23437828"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_p1010076.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_p1010076_o.jpg" data-mid="23437825"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0013.jpg" width="450" height="302" width_o="450" height_o="302" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0013_o.jpg" data-mid="23437823"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0022.jpg" width="450" height="670" width_o="450" height_o="670" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_dsc0022_o.jpg" data-mid="23437816"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/10_img4257.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/10_img4257_o.jpg" data-mid="23437814"  border="0" align="left"/&#62;




THEN WHAT HAPPENED?
We compiled all the missions and our best and worst work in one big fat book, called We Are Open.

Click on the image to view the slideshow


&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_cover.jpg" width="450" height="619" width_o="450" height_o="619" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_cover_o.jpg" data-mid="23439024"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread2.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread2_o.jpg" data-mid="23439022"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread11.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread11_o.jpg" data-mid="23439019"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread16.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread16_o.jpg" data-mid="23439018"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread17.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread17_o.jpg" data-mid="23439016"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread13.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread13_o.jpg" data-mid="23439013"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread9_v2.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread9_v2_o.jpg" data-mid="23439009"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread17_v2.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread17_v2_o.jpg" data-mid="23439007"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread20.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread20_o.jpg" data-mid="23439006"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread10.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread10_o.jpg" data-mid="23439004"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread8.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread8_o.jpg" data-mid="23439002"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread21.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread21_o.jpg" data-mid="23439000"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread19.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread19_o.jpg" data-mid="23438997"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread23.jpg" width="450" height="309" width_o="450" height_o="309" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/5_spread23_o.jpg" data-mid="23438993"  border="0" align="left"/&#62;

We were invited to show or work in some galleries and expositions.

Click on the image to view the slideshow


&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77967.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77967_o.jpg" data-mid="23440744"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds78024.jpg" width="450" height="676" width_o="450" height_o="676" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds78024_o.jpg" data-mid="23440743"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77968.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77968_o.jpg" data-mid="23440741"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77975.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77975_o.jpg" data-mid="23440739"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77996.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77996_o.jpg" data-mid="23440735"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds78041.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds78041_o.jpg" data-mid="23440734"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds79191.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds79191_o.jpg" data-mid="23440733"  border="0" align="left"/&#62;&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77997.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/15_ds77997_o.jpg" data-mid="23440732"  border="0" align="left"/&#62;

And we got invited to speak at integrated2009 amongst some of our personal heroes.

&#60;img src="http://payload106.cargocollective.com/1/3/108906/4422372/16_screen-shot-2011-04-11-at-414_905.jpg" width="700" height="631" width_o="700" height_o="631" src_o="http://payload106.cargocollective.com/1/3/108906/4422372/16_screen-shot-2011-04-11-at-414_o.jpg" data-mid="23440956"  border="0" align="left"/&#62;</description>
		
		<excerpt>MASTERPROJECT AT THE SINT-LUCAS COLLEGE OF ART ANTWERP  For my master project, partner-in-crime Gaetan and me challenged artists, designers  and people we admired...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload106.cargocollective.com/1/3/108906/4422372/prt_1352855808.jpg" />

	</item>
		
		
	<item>
		<title>DIESEL </title>
				
		<link>http://cargocollective.com/roeben/DIESEL</link>

		<comments>http://cargocollective.com/roeben/following/roeben/DIESEL</comments>

		<pubDate>Sun, 11 Nov 2012 21:06:53 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1394742</guid>

		<description>DIESEL - BATTLE OF WINDOWS

Concepting and design for the Diesel Flagship store in Antwerp.

&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_adam-preview.jpg" width="450" height="560" width_o="450" height_o="560" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_adam-preview_o.jpg" data-mid="23435424"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_suspicionjealousy.jpg" width="450" height="229" width_o="450" height_o="229" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_suspicionjealousy_o.jpg" data-mid="23435423"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant5.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant5_o.jpg" data-mid="23435410"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant6.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant6_o.jpg" data-mid="23435411"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant11.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant11_o.jpg" data-mid="23435414"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant10.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant10_o.jpg" data-mid="23435415"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant9.jpg" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_vierkant9_o.jpg" data-mid="23435416"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010041.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010041_o.jpg" data-mid="23435417"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_img4704.jpg" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_img4704_o.jpg" data-mid="23435418"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_img4473.jpg" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_img4473_o.jpg" data-mid="23435420"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010058.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010058_o.jpg" data-mid="23435421"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010031.jpg" width="450" height="338" width_o="450" height_o="338" src_o="http://payload.cargocollective.com/1/3/108906/1394742/7_p1010031_o.jpg" data-mid="23435422"  border="0" align="left"/&#62;

In collaboration with Gaetan Teller.

</description>
		
		<excerpt>DIESEL - BATTLE OF WINDOWS  Concepting and design for the Diesel Flagship store in Antwerp.    In collaboration with Gaetan Teller.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/108906/1394742/prt_1352918708.jpg" />

	</item>
		
		
	<item>
		<title>TALKING TREE</title>
				
		<link>http://cargocollective.com/roeben/TALKING-TREE</link>

		<comments>http://cargocollective.com/roeben/following/roeben/TALKING-TREE</comments>

		<pubDate>Sun, 11 Nov 2012 19:15:02 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1405768</guid>

		<description>EOS - TALKING TREE

Everybody has an opinion on nature. But has anyone asked what's nature's opinion?

Design of the Eos Talking Tree website, in collaboration with Basile Cuvelier and Cecilia Alcazarte-Isturiz


&#60;img src="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_web01_900_905.jpg" width="700" height="467" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_web01_900_o.jpg" data-mid="23419558"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_2.jpg" width="670" height="473" width_o="1240" height_o="877" src_o="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_2_o.jpg" data-mid="13893216"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_1.jpg" width="670" height="473" width_o="1240" height_o="877" src_o="http://payload.cargocollective.com/1/3/108906/1405768/talkingtree_1_o.jpg" data-mid="13893220"  border="0" align="left"/&#62;

While working as a lead designer for Bliss-Interactive, a sister company of Happiness-Brussels, 
we hooked up a 100 year old tree with fine dust, ozone, and light meters, a weather station,
a webcam and a microphone. This equipment constantly measured the tree’s living circumstances 
and then translated the information into human language. Allowing the tree to let the world know 
how it feels. You could befriend him on facebook, and follow him on Soundcloud and Youtube.



Agency: Happiness Brussels / Bliss-interactive.
Creative Director: Gregory Titeca
Art direction: Cecilia Alcazarte-Isturiz, Basile Cuvelier.
My role: designer.
</description>
		
		<excerpt>EOS - TALKING TREE  Everybody has an opinion on nature. But has anyone asked what's nature's opinion?  Design of the Eos Talking Tree website, in collaboration with...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/108906/1405768/prt_1352917447.jpg" />

	</item>
		
		
	<item>
		<title>SID LEE BOOT CAMP + FATBOY</title>
				
		<link>http://cargocollective.com/roeben/SID-LEE-BOOT-CAMP-FATBOY</link>

		<comments>http://cargocollective.com/roeben/following/roeben/SID-LEE-BOOT-CAMP-FATBOY</comments>

		<pubDate>Sun, 11 Nov 2012 19:11:23 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1956723</guid>

		<description>SID LEE BOOT CAMP + FATBOY

I was invited to participate in the Sid Lee Boot Camp. For 10 days (and nights), 8 creatives from around the world dreamed up brand experiences for Fatboy and imagined the future for the brand.



P.S. I've been working for Sid Lee ever since.
</description>
		
		<excerpt>SID LEE BOOT CAMP + FATBOY  I was invited to participate in the Sid Lee Boot Camp. For 10 days (and nights), 8 creatives from around the world dreamed up brand...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/108906/1956723/prt_1352918348.jpg" />

	</item>
		
		
	<item>
		<title>ADIDAS ORIGINALS</title>
				
		<link>http://cargocollective.com/roeben/ADIDAS-ORIGINALS</link>

		<comments>http://cargocollective.com/roeben/following/roeben/ADIDAS-ORIGINALS</comments>

		<pubDate>Sun, 11 Nov 2012 18:24:16 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4419191</guid>

		<description>The 2013 Adidas Originals Campaign is rolling out as we speak. This spot and teaser kicked it all off, but it's only the start.





Things get interesting when you let digital artist Jeoff Lillemon, sculptor Grace Tang, videographer Colin Solal Cardo, artist Evan Roth, rapper Iggy Azalea, music producer Daniel Disaster, painter Flip and designer Stööki unite.

Step into the collider...


 &#60;img src="http://payload105.cargocollective.com/1/3/108906/4419191/01_900_905.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload105.cargocollective.com/1/3/108906/4419191/01_900_o.jpg" data-mid="30141115"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419191/02_900_905.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload105.cargocollective.com/1/3/108906/4419191/02_900_o.jpg" data-mid="30141116"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419191/03_900_905.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload105.cargocollective.com/1/3/108906/4419191/03_900_o.jpg" data-mid="30141117"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419191/04_900_905.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload105.cargocollective.com/1/3/108906/4419191/04_900_o.jpg" data-mid="30141119"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419191/05_900_905.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload105.cargocollective.com/1/3/108906/4419191/05_900_o.jpg" data-mid="30141124"  border="0" align="left"/&#62;


 Boss Lady: Iggy Azalea from Evan Roth on Vimeo.


High fives to Kris Manchester, JF Dumais, Joe Hagel, SO ME, Sofia &#38; Henrik and adidas Originals.

</description>
		
		<excerpt>The 2013 Adidas Originals Campaign is rolling out as we speak. This spot and teaser kicked it all off, but it's only the start.      Things get interesting when you...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload105.cargocollective.com/1/3/108906/4419191/prt_1352917549.jpg" />

	</item>
		
		
	<item>
		<title>SID LEE BOOT CAMP + (RED)</title>
				
		<link>http://cargocollective.com/roeben/SID-LEE-BOOT-CAMP-RED</link>

		<comments>http://cargocollective.com/roeben/following/roeben/SID-LEE-BOOT-CAMP-RED</comments>

		<pubDate>Sun, 11 Nov 2012 18:14:33 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4419067</guid>

		<description>SID LEE BOOT CAMP + (RED)

As a former boot camper, I had the pleasure of being the Boot Camp Chief for its second edition. 

I also took care of the illustrations in the final output video, made for (RED), an organisation preventing mother to child HIV contamination.





What is the Sid Lee Boot Camp?
Check here + here.


&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-10-02-at-531.jpg" width="600" height="396" width_o="600" height_o="396" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-10-02-at-531_o.jpg" data-mid="23417267"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-5.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-5_o.jpg" data-mid="23417264"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-3.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-3_o.jpg" data-mid="23417265"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-10-02-at-732.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-10-02-at-732_o.jpg" data-mid="23417266"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-6.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-6_o.jpg" data-mid="23417262"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-1.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-1_o.jpg" data-mid="23417263"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-2.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_untitled-2_o.jpg" data-mid="23417259"  border="0" align="left"/&#62;&#60;img src="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-09-28-at-119.jpg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload105.cargocollective.com/1/3/108906/4419067/89_screen-shot-2012-09-28-at-119_o.jpg" data-mid="23417255"  border="0" align="left"/&#62;</description>
		
		<excerpt>SID LEE BOOT CAMP + (RED)  As a former boot camper, I had the pleasure of being the Boot Camp Chief for its second edition.   I also took care of the illustrations...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload105.cargocollective.com/1/3/108906/4419067/prt_1352917203.jpg" />

	</item>
		
		
	<item>
		<title>ADIDAS - GAME ON</title>
				
		<link>http://cargocollective.com/roeben/ADIDAS-GAME-ON-1</link>

		<comments>http://cargocollective.com/roeben/following/roeben/ADIDAS-GAME-ON-1</comments>

		<pubDate>Sun, 11 Nov 2012 17:16:50 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4418807</guid>

		<description>ADIDAS BASKETBALL - GAME ON

A digital poster we designed to celebrate the much
delayed, Christmas Day start of the 2011 NBA season.  


&#60;img src="http://payload105.cargocollective.com/1/3/108906/4418807/adidas_ basketball_495x700.jpg" width="495" height="700" width_o="495" height_o="700" src_o="http://payload105.cargocollective.com/1/3/108906/4418807/adidas_ basketball_495x700_o.jpg" data-mid="23416048"  border="0" align="left"/&#62;
</description>
		
		<excerpt>ADIDAS BASKETBALL - GAME ON  A digital poster we designed to celebrate the much delayed, Christmas Day start of the 2011 NBA season.      </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload105.cargocollective.com/1/3/108906/4418807/prt_1352918092.gif" />

	</item>
		
		
	<item>
		<title>ADIDAS ORIGINALS 2012</title>
				
		<link>http://cargocollective.com/roeben/ADIDAS-ORIGINALS-2012</link>

		<comments>http://cargocollective.com/roeben/following/roeben/ADIDAS-ORIGINALS-2012</comments>

		<pubDate>Wed, 15 Aug 2012 11:27:35 +0000</pubDate>

		<dc:creator>roeben</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3920045</guid>

		<description>ADIDAS ORIGINALS FALL WINTER CAMPAIGN 2012

To bring the "all in" spirit of adidas to its street style brand Originals, 
we created a global 360-degree campaign called #represent 
including TVC's, print and activations.


TV

 adidas originals - represent from ruben beddeleem on Vimeo.



 adidas originals - represent from ruben beddeleem on Vimeo.


 adidas originals - represent from ruben beddeleem on Vimeo.

PRINT
&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_1_hypebeast_adi_spread_905.jpg" width="905" height="630" width_o="1435" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_1_hypebeast_adi_spread_o.jpg" data-mid="26331687"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_3_adi_rep_2ne1_9_905.jpg" width="905" height="620" width_o="1458" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_3_adi_rep_2ne1_9_o.jpg" data-mid="26331707"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_6_adi_rep_bs6_905.jpg" width="905" height="621" width_o="1457" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_6_adi_rep_bs6_o.jpg" data-mid="26331736"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_8_adi_rep_bs5_905.jpg" width="905" height="619" width_o="1848" height_o="1264" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_8_adi_rep_bs5_o.jpg" data-mid="26331750"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_7_adi_rep_bs3_905.jpg" width="905" height="621" width_o="1457" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_7_adi_rep_bs3_o.jpg" data-mid="26331754"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_12_adi_rep_nicki5_905.jpg" width="905" height="621" width_o="1457" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_12_adi_rep_nicki5_o.jpg" data-mid="26331813"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_day19_Tokyo_02_161_905.jpg" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_day19_Tokyo_02_161_o.jpg" data-mid="26331824"  border="0" align="left"/&#62;&#60;img src="http://payload81.cargocollective.com/1/3/108906/3920045/301_day19_Tokyo_01_102_905.jpg" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload81.cargocollective.com/1/3/108906/3920045/301_day19_Tokyo_01_102_o.jpg" data-mid="26331828"  border="0" align="left"/&#62;

Creative Direction: Charles Hall, JF Dumais
Director: Melina Matsoukas
Writer: Alison Bracegirdle
Art direction: Ruben Beddeleem
Client: Adidas Originals</description>
		
		<excerpt>ADIDAS ORIGINALS FALL WINTER CAMPAIGN 2012  To bring the "all in" spirit of adidas to its street style brand Originals,  we created a global 360-degree campaign...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload81.cargocollective.com/1/3/108906/3920045/prt_1352920865.gif" />

	</item>
		
	</channel>
</rss>