http://cargocollective.com Robin Winters Sat, 15 Dec 2012 23:34:51 +0000 http://cargocollective.com en http://cargocollective.com/robinwinters/Uniekaas http://cargocollective.com/robinwinters/following/robinwinters/Uniekaas Sat, 15 Dec 2012 23:34:51 +0000 Robin Winters 316015 ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview In 1956 a number of independent cheese ripening businesses took the initiative to establish Nederlandse Kaas Unie (Dutch Cheese Union). The most important aim was to develop a shared quality assurance system. This pooling of strengths and concentration of cheese suppliers made it possible to react quickly and in an innovative manner to the wishes of wholesalers. The present business UnieKaas, the largest independent cheese business in the Netherlands, is the result of these earlier efforts. UnieKaas is a true specialist in production, development, ripening, and worldwide distribution of domestic and foreign cheese specialties. Despite its size, UnieKaas is characterized by a great flexibility and provides a high level of service. Challenge Uniekaas gives its cheeses time to mature naturally, without artificially accelerating the maturing process. Uniekaas wants to universally communicate this natural maturing process, which results in the unique flavor of its cheeses, and the packaging should reflect this distinctive feature. Solution We consequently developed the concept of the ‘annual rings’ which is a reference to trees and the method of determining their age. It is a natural reference to time, whereby time doesn’t just pass but also contributes something lasting. The visual interpretation of this created a dynamic, layered packaging that both safeguards the consistency of the range of different variations and creates sufficient scope for the different tastes and coding of the various categories. <img src="http://payload.cargocollective.com/1/0/27053/316015/UKbasislijn.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKbasislijn_o.jpg" data-mid="1378419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/UKlogo.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKlogo_o.jpg" data-mid="1378421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/UKklassiekers.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKklassiekers_o.jpg" data-mid="1378423" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/UKrookparanno.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKrookparanno_o.jpg" data-mid="1378424" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/UKveryold.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKveryold_o.jpg" data-mid="1378429" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/UKboerenkaas.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316015/UKboerenkaas_o.jpg" data-mid="1378430" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316015/header_i61.jpg" width="580" height="369" width_o="580" height_o="369" src_o="http://payload.cargocollective.com/1/0/27053/316015/header_i61_o.jpg" data-mid="1378431" border="0" align="left"/> ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview In 1956 a number of independent cheese ripening businesses took the initiative to... http://cargocollective.com/robinwinters/Reijn-Partners http://cargocollective.com/robinwinters/following/robinwinters/Reijn-Partners Sat, 15 Dec 2012 23:34:40 +0000 Robin Winters 316012 <img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Logo.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Logo_o.jpg" data-mid="2537544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Binnenpag1.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Binnenpag1_o.jpg" data-mid="2537587" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Binnenpag2.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Binnenpag2_o.jpg" data-mid="2537588" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Visiterkaartje.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Visiterkaartje_o.jpg" data-mid="2537589" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners internet.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners internet_o.jpg" data-mid="2537768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Whiskey.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316012/Reijn-Partners Whiskey_o.jpg" data-mid="2537590" border="0" align="left"/> http://cargocollective.com/robinwinters/Nationale-Nederlanden http://cargocollective.com/robinwinters/following/robinwinters/Nationale-Nederlanden Sat, 15 Dec 2012 23:34:38 +0000 Robin Winters 722619 <img src="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden1_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden1_o.jpg" data-mid="3398837" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden2_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden2_o.jpg" data-mid="3398838" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden3_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/722619/Nationale nederlanden3_o.jpg" data-mid="3398839" border="0" align="left"/> http://cargocollective.com/robinwinters/Juicy-Details-Juice-bar http://cargocollective.com/robinwinters/following/robinwinters/Juicy-Details-Juice-bar Sat, 15 Dec 2012 23:33:13 +0000 Robin Winters 618378 <img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails01.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails01_o.jpg" data-mid="2857907" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails02.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails02_o.jpg" data-mid="2857908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails03.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails03_o.jpg" data-mid="2857911" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails04.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails04_o.jpg" data-mid="2857912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails05.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails05_o.jpg" data-mid="2857913" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails06.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails06_o.jpg" data-mid="2857917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails07.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/618378/JuicyDetails07_o.jpg" data-mid="2857920" border="0" align="left"/> http://cargocollective.com/robinwinters/Radio-Veronica http://cargocollective.com/robinwinters/following/robinwinters/Radio-Veronica Sun, 07 Oct 2012 19:54:00 +0000 Robin Winters 316023 ROLE: // Concept // Designer // Art Director <img src="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica logo.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica logo_o.jpg" data-mid="2601609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica huisstijl.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica huisstijl_o.jpg" data-mid="2601612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica Golden Earring.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica Golden Earring_o.jpg" data-mid="2601613" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica Sabri.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica Sabri_o.jpg" data-mid="2601614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica website.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316023/Radio Veronica website_o.jpg" data-mid="2601652" border="0" align="left"/> ROLE: // Concept // Designer // Art Director http://cargocollective.com/robinwinters/SNS-Bank http://cargocollective.com/robinwinters/following/robinwinters/SNS-Bank Wed, 02 May 2012 17:58:31 +0000 Robin Winters 738168 ROLE: // Designer Overview SNS Bank is a Dutch retail bank offering financial products to both companies and individuals. SNS Bank was formed out of a merger of several savings banks in the Netherlands. SNS is an abbreviation of "Samenwerkende Nederlandse Spaarbanken" (Co-operating Dutch Savings banks). In 1997, SNS Bank's holding company bought all shares in major Dutch insurance provider Reaal. The company was listed on the Amsterdam Euronext stock exchange as of May 18th, 2006. Challenge The SNS Bank corporate identity as well as their retail look and feel needed to be renewed after such a large market repositioning. The new strategy proposition: Bank the way you want to. Solution We created a logo using the kaleidoscope. The concept was that by turning the kaleidoscope the way you want to see things, you can also have your bank product the way you want. It was a big promise from a bank to its consumers, and a real boom in the category. No Dutch bank had ever adjusted their product to the consumer. <img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_caleidoscoop_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_caleidoscoop_o.jpg" data-mid="3479006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop binnen_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop binnen_o.jpg" data-mid="3481781" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS toren_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS toren_o.jpg" data-mid="3481747" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel_o.jpg" data-mid="3481750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel2_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel2_o.jpg" data-mid="3481748" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel3_640.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS caleiroscoop gevel3_o.jpg" data-mid="3481753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_betaalautomaat2_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_betaalautomaat2_o.jpg" data-mid="3481741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_logo_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_logo_o.jpg" data-mid="3479009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos_o.jpg" data-mid="3479010" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos dextentie_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos dextentie_o.jpg" data-mid="3479014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos diverentatie_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_logos diverentatie_o.jpg" data-mid="3479015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS Binder_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS Binder_o.jpg" data-mid="3479017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS briefpap_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS briefpap_o.jpg" data-mid="3479035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_afschriften_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_afschriften_o.jpg" data-mid="3479037" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_overschrijvingformulier_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_overschrijvingformulier_o.jpg" data-mid="3479039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_pasjes_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_pasjes_o.jpg" data-mid="3479040" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_creditcard tekst_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_creditcard tekst_o.jpg" data-mid="3479041" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure covers1_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure covers1_o.jpg" data-mid="3481726" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure cover-binnen_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure cover-binnen_o.jpg" data-mid="3481727" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure binnen1_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure binnen1_o.jpg" data-mid="3481729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure binnen2_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS brochure binnen2_o.jpg" data-mid="3481733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS nieuws_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS nieuws_o.jpg" data-mid="3481738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_ZO!_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_ZO!_o.jpg" data-mid="3481745" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/snsc_vlaggen_640.jpg" width="640" height="461" width_o="1024" height_o="737" src_o="http://payload.cargocollective.com/1/0/27053/738168/snsc_vlaggen_o.jpg" data-mid="3481746" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS advertentie_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS advertentie_o.jpg" data-mid="3481774" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS assetmanagement2_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS assetmanagement2_o.jpg" data-mid="3481761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS assetmanagement_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS assetmanagement_o.jpg" data-mid="3481760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS securities0_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS securities0_o.jpg" data-mid="3481765" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/738168/SNS securities1_640.jpg" width="640" height="459" width_o="1003" height_o="719" src_o="http://payload.cargocollective.com/1/0/27053/738168/SNS securities1_o.jpg" data-mid="3481768" border="0" align="left"/> ROLE: // Designer Overview SNS Bank is a Dutch retail bank offering financial products to both companies and individuals. SNS Bank was formed out of a merger of... http://cargocollective.com/robinwinters/ANWB http://cargocollective.com/robinwinters/following/robinwinters/ANWB Tue, 01 May 2012 02:47:14 +0000 Robin Winters 315992 ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview The Royal Dutch Touring Club ANWB (founded in 1883) offers a wide range of services related to roadside assistance, medical & repatriation assistance abroad, legal assistance, travel, information products, insurances, selling travel related products and many other products and services in the areas of recreation, tourism and mobility. Furthermore, the ANWB is active in lobbying in the fields of driving, mobility, travel and recreation. The ANWB holds more than 4 million members and 68 shops, selling documents, leisure clothing and travel products. Challenge Increase traffic to the sales channels and confirm that the ANWB is the authority when it comes to vacations and travel preparations. Translating different campaigns throughout the year into the shop environment. Make the brand more appalling to a younger audience and guide the ANWB own studio in the process. Created a 125 year anniversary logo and identity. <img src="http://payload.cargocollective.com/1/0/27053/315992/ANWB125jaarHal.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/315992/ANWB125jaarHal_o.jpg" data-mid="1450158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/315992/ANWB 125 in de winkel_640.jpg" width="640" height="425" width_o="1200" height_o="797" src_o="http://payload.cargocollective.com/1/0/27053/315992/ANWB 125 in de winkel_o.jpg" data-mid="9117223" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/315992/2009_294_640.png" width="640" height="684" width_o="1041" height_o="1112" src_o="http://payload.cargocollective.com/1/0/27053/315992/2009_294_o.png" data-mid="13026768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/315992/2009_295_640.png" width="640" height="684" width_o="1041" height_o="1112" src_o="http://payload.cargocollective.com/1/0/27053/315992/2009_295_o.png" data-mid="13026783" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/315992/ANWB125jaarKaart.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/315992/ANWB125jaarKaart_o.jpg" data-mid="1450159" border="0" align="left"/> ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview The Royal Dutch Touring Club ANWB (founded in 1883) offers a wide range of services... http://cargocollective.com/robinwinters/C1000-supermarket http://cargocollective.com/robinwinters/following/robinwinters/C1000-supermarket Tue, 01 May 2012 02:47:08 +0000 Robin Winters 553423 ROLE: // Designer // Art Director Designing shopping themes, POP <img src="http://payload.cargocollective.com/1/0/27053/553423/c1000 winkelbinnen.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553423/c1000 winkelbinnen_o.jpg" data-mid="2538769" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553423/c1000 plafondhangers.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553423/c1000 plafondhangers_o.jpg" data-mid="2538767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553423/c1000 Poster.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553423/c1000 Poster_o.jpg" data-mid="2538768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553423/c1000 HAHNew.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553423/c1000 HAHNew_o.jpg" data-mid="2538855" border="0" align="left"/> ROLE: // Designer // Art Director Designing shopping themes, POP http://cargocollective.com/robinwinters/Protecs-Johnson-Johnson http://cargocollective.com/robinwinters/following/robinwinters/Protecs-Johnson-Johnson Tue, 01 May 2012 02:29:54 +0000 Robin Winters 316009 ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview In the medical world, just like in every other work industry, mistakes are bound to happen. Research shows that roughly 70% of the nurses and specialists have occasionally pricked themselves with a syringe during administering of a medicine. A dangerous number, since 86% of all transmissible sicknesses are transmitted using needles. For this reason Johnson & Johnson developed a safe needle, which these types of accidents. The needle is called 'Protecs' and is currently being used to administer the drug Eprex, but will soon be available in the near future for all medicines. Challenge Because 'Protecs' will soon be used for other brands of medicines, a stand-alone brand must be created. Solution For this new product we were asked to make the logo and visual identity as also a document for global usage with artwork and images of the syringe. <img src="http://payload.cargocollective.com/1/0/27053/316009/PROTECS spuit1.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316009/PROTECS spuit1_o.jpg" data-mid="2602175" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316009/PROTECS spuit2a.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316009/PROTECS spuit2a_o.jpg" data-mid="2602187" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316009/PROTECS voorkant.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316009/PROTECS voorkant_o.jpg" data-mid="2602179" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316009/PROTECS logo1.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316009/PROTECS logo1_o.jpg" data-mid="2602172" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/316009/PROTECS logo2.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/316009/PROTECS logo2_o.jpg" data-mid="2602174" border="0" align="left"/> ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview In the medical world, just like in every other work industry, mistakes are bound to... http://cargocollective.com/robinwinters/Etos http://cargocollective.com/robinwinters/following/robinwinters/Etos Tue, 01 May 2012 02:27:18 +0000 Robin Winters 553564 ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview Etos was founded in 1918 by Philips to create a drugstore where Philips employees could benefit from lower priced products than the average stores. Etos is an abbreviation for the Dutch words: Eendracht, Toewijding, Overleg and Samenwerking (Unity, Devotion, Consultation and Cooperation). Etos has 500 stores in the Netherlands and a dozen stores in Sweden. One half of the Etos stores operate as a franchise. Challenge Creating retail campaigns throughout the year for the shop environment, giving the retail space a fun, modern look and feel, restyling of the weekly door to door brochure, giving the shop more power to attract customers by re-designing the shop windows and creating periodic promotions. I worked closely on the Etos brand for more than 11 years, and am proud to say that Etos has been voted Best Drug Store of Holland for the last 4 years. <img src="http://payload.cargocollective.com/1/0/27053/553564/Etos12-1_640.jpg" width="640" height="428" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos12-1_o.jpg" data-mid="17026642" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/BD_B_5899283-traag0_921635a_640.JPG" width="640" height="417" width_o="779" height_o="507" src_o="http://payload.cargocollective.com/1/0/27053/553564/BD_B_5899283-traag0_921635a_o.JPG" data-mid="17026657" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/4536_640.jpg" width="640" height="339" width_o="660" height_o="350" src_o="http://payload.cargocollective.com/1/0/27053/553564/4536_o.jpg" data-mid="12875735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos winkelbinnen.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos winkelbinnen_o.jpg" data-mid="2539519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos logotjes.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos logotjes_o.jpg" data-mid="2539521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos folder.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos folder_o.jpg" data-mid="2539527" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/2887811292_f33f03b43d.jpg" width="500" height="336" width_o="500" height_o="336" src_o="http://payload.cargocollective.com/1/0/27053/553564/2887811292_f33f03b43d_o.jpg" data-mid="12875738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos wk plafond.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos wk plafond_o.jpg" data-mid="2539531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos damesclose.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos damesclose_o.jpg" data-mid="2539533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27053/553564/Etos catwalk.jpg" width="640" height="487" width_o="644" height_o="490" src_o="http://payload.cargocollective.com/1/0/27053/553564/Etos catwalk_o.jpg" data-mid="2539534" border="0" align="left"/> ROLE: // Concept // Creative Supervisor // Designer // Art Director Overview Etos was founded in 1918 by Philips to create a drugstore where Philips employees...