Ricardo Pocci - Creative Art Director http://cargocollective.com Ricardo Pocci - Creative Art Director Tue, 23 Apr 2013 10:21:01 +0000 http://cargocollective.com en The world does not need a hero http://cargocollective.com/ricardopocci/The-world-does-not-need-a-hero http://cargocollective.com/ricardopocci/following/ricardopocci/The-world-does-not-need-a-hero Tue, 23 Apr 2013 10:21:01 +0000 Ricardo Pocci - Creative Art Director 5467874 What about if some bad points on history could be re-written? So we re-created some of these moments adding a hero as if he could avoid the happening. Handmade paper crafted all elements. Role concept, idea, art direction Photography: Monique Barros <img src="http://payload158.cargocollective.com/1/6/209415/5467874/iraq_war_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/iraq_war_o.jpg" data-mid="29441742" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/nazism_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/nazism_o.jpg" data-mid="29441745" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/gaza_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/gaza_o.jpg" data-mid="29441736" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/tsunami_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/tsunami_o.jpg" data-mid="29441749" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/september11_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/september11_o.jpg" data-mid="29441746" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/hiroshima_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/hiroshima_o.jpg" data-mid="29441737" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/corruption_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/corruption_o.jpg" data-mid="29441725" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/dinosaur_extinction_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/dinosaur_extinction_o.jpg" data-mid="29441728" border="0" align="left"/> Making of <img src="http://payload158.cargocollective.com/1/6/209415/5467874/01_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/01_900_o.jpg" data-mid="29443295" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/02_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/02_900_o.jpg" data-mid="29443296" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/03_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/03_900_o.jpg" data-mid="29443297" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/04_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/04_900_o.jpg" data-mid="29443300" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/05_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/05_900_o.jpg" data-mid="29443301" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/06_900_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/06_900_o.jpg" data-mid="29443302" border="0" align="left"/> Exhibition <img src="http://payload158.cargocollective.com/1/6/209415/5467874/invitation_900.jpg" width="900" height="268" width_o="900" height_o="268" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/invitation_o.jpg" data-mid="29441739" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_01_3_900.jpg" width="900" height="615" width_o="900" height_o="615" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_01_3_o.jpg" data-mid="29441916" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_02_4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_02_4_o.jpg" data-mid="29441917" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_03_5_900.jpg" width="900" height="675" width_o="900" height_o="675" src_o="http://payload158.cargocollective.com/1/6/209415/5467874/exhibition_03_5_o.jpg" data-mid="29441918" border="0" align="left"/> What about if some bad points on history could be re-written? So we re-created some of these moments adding a hero as if he could avoid the happening. Handmade... Skol Endless Summer http://cargocollective.com/ricardopocci/Skol-Endless-Summer http://cargocollective.com/ricardopocci/following/ricardopocci/Skol-Endless-Summer Mon, 14 Jan 2013 14:47:54 +0000 Ricardo Pocci - Creative Art Director 4742437 What if you could live an Endless Summer around the world? In a format that mixes documentary and reality show, we invited the filmmaker Aron Brown (Bruce Brown's grandson, acclaimed director, author of the legendary 'Endless Summer' which inspired generations) and the musician and surfer Donavon Frankenreiter to come aboard on this journey with only one purpose: surf all day, music all night. And so the Endless Summer III has began. The film is going to be recorded in the 2013 summer in Brazil and takes place throughout the world such as Hawaii, Australia, South Africa and California. We created a campaign to tell this story in a more interactive way. We offer our concept in t-shirts through a partnership with Osklen. Arena Skol presented sunsets, national and international concerts on the beach and during the day, surf and stand up paddle lessons, free art galleries and film exhibitions. A can was specially developed for the campaign. Magazine ads and posters continued the communication. On the website people can watch the episodes, interact with live cameras and participate in a promotion that will take 6 people to accompany the recordings of the documentary around the world. Role concept, idea, art direction Print <img src="http://payload122.cargocollective.com/1/6/209415/4742437/ad_reality_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/ad_reality_o.jpg" data-mid="25339770" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/ad_generico_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/ad_generico_o.jpg" data-mid="25339768" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/ad_verao_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/ad_verao_o.jpg" data-mid="25339771" border="0" align="left"/> Can (in production) <img src="http://payload122.cargocollective.com/1/6/209415/4742437/lata_12_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/lata_12_o.jpg" data-mid="25471877" border="0" align="left"/> Site Click here to see -> <img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_home_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_home_o.jpg" data-mid="25340001" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_documentario_900.jpg" width="900" height="585" width_o="900" height_o="585" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_documentario_o.jpg" data-mid="25339992" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_cameras_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_cameras_o.jpg" data-mid="25339990" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_arena_skol_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_arena_skol_o.jpg" data-mid="25339988" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_donavon_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_donavon_o.jpg" data-mid="25339996" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_donavon_popup_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_donavon_popup_o.jpg" data-mid="25339994" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_episodios_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_episodios_o.jpg" data-mid="25339999" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/site_sorvete_900.jpg" width="900" height="563" width_o="900" height_o="563" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/site_sorvete_o.jpg" data-mid="25340004" border="0" align="left"/> Logo studies <img src="http://payload122.cargocollective.com/1/6/209415/4742437/logo_1_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/logo_1_o.jpg" data-mid="25492027" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/logo_2_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/logo_2_o.jpg" data-mid="25492028" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/logo_3_20_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/logo_3_20_o.jpg" data-mid="25492088" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/logo_4_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/logo_4_o.jpg" data-mid="25492032" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/logo_5_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/logo_5_o.jpg" data-mid="25492033" border="0" align="left"/> Poster Manifesto <img src="http://payload122.cargocollective.com/1/6/209415/4742437/manifesto_18_900.jpg" width="900" height="1158" width_o="900" height_o="1158" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/manifesto_18_o.jpg" data-mid="25434294" border="0" align="left"/><img src="http://payload122.cargocollective.com/1/6/209415/4742437/manifesto_zoom_900.jpg" width="900" height="769" width_o="900" height_o="769" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/manifesto_zoom_o.jpg" data-mid="25435513" border="0" align="left"/> Endless Summer Opening Event and others <img src="http://payload122.cargocollective.com/1/6/209415/4742437/fotos_eventos_900.jpg" width="900" height="3862" width_o="900" height_o="3862" src_o="http://payload122.cargocollective.com/1/6/209415/4742437/fotos_eventos_o.jpg" data-mid="25440080" border="0" align="left"/> What if you could live an Endless Summer around the world? In a format that mixes documentary and reality show, we invited the filmmaker Aron Brown (Bruce Brown's... Google Free Wifi http://cargocollective.com/ricardopocci/Google-Free-Wifi http://cargocollective.com/ricardopocci/following/ricardopocci/Google-Free-Wifi Tue, 18 Dec 2012 16:07:39 +0000 Ricardo Pocci - Creative Art Director 4193249 In Summer 2013 we made available a Google free wifi service in bars and night clubs throughout the country. In order to promote that, we came up with a campaign which express freedom using the fastest and free Google Internet. We devised posters, banners, signs in every place where the service is available besides clothing. 3 million of Brazilian citizens get benefit of it. Role concept, idea, art direction Posters <img src="http://payload94.cargocollective.com/1/6/209415/4193249/paraquedas_arte_900.jpg" width="900" height="1273" width_o="900" height_o="1273" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/paraquedas_arte_o.jpg" data-mid="24652681" border="0" align="left"/> <img src="http://payload94.cargocollective.com/1/6/209415/4193249/paraquedas_poster_900.jpg" width="900" height="894" width_o="900" height_o="894" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/paraquedas_poster_o.jpg" data-mid="24652750" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/surf_poster_900.jpg" width="900" height="894" width_o="900" height_o="894" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/surf_poster_o.jpg" data-mid="24652755" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/casal_poster_900.jpg" width="900" height="894" width_o="900" height_o="894" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/casal_poster_o.jpg" data-mid="24652748" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/sax_poster_900.jpg" width="900" height="894" width_o="900" height_o="894" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/sax_poster_o.jpg" data-mid="24652754" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/voz_poster_900.jpg" width="900" height="894" width_o="900" height_o="894" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/voz_poster_o.jpg" data-mid="24652756" border="0" align="left"/> Ads <img src="http://payload94.cargocollective.com/1/6/209415/4193249/xeriff_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/xeriff_o.jpg" data-mid="24652886" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/xeriff_zoom_900.jpg" width="900" height="507" width_o="900" height_o="507" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/xeriff_zoom_o.jpg" data-mid="24652885" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/bear_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/bear_o.jpg" data-mid="24652884" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/bear_zoom_900.jpg" width="900" height="321" width_o="900" height_o="321" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/bear_zoom_o.jpg" data-mid="24652882" border="0" align="left"/> Pixel Posters <img src="http://payload94.cargocollective.com/1/6/209415/4193249/3g_carregar_900.jpg" width="900" height="1273" width_o="900" height_o="1273" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/3g_carregar_o.jpg" data-mid="24652963" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/3g_carregar_zoom_900.jpg" width="900" height="616" width_o="900" height_o="616" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/3g_carregar_zoom_o.jpg" data-mid="24652961" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/seguranca_poster_900.jpg" width="900" height="1273" width_o="900" height_o="1273" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/seguranca_poster_o.jpg" data-mid="24652968" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/seguranca_zoom_900.jpg" width="900" height="716" width_o="900" height_o="716" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/seguranca_zoom_o.jpg" data-mid="24652973" border="0" align="left"/> Logo studies <img src="http://payload94.cargocollective.com/1/6/209415/4193249/logo_01_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/logo_01_o.jpg" data-mid="24653146" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/logo_02_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/logo_02_o.jpg" data-mid="24653148" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/logo_estudos_900.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/logo_estudos_o.jpg" data-mid="24653149" border="0" align="left"/> T-shirt <img src="http://payload94.cargocollective.com/1/6/209415/4193249/camisa_900.jpg" width="900" height="900" width_o="900" height_o="900" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/camisa_o.jpg" data-mid="24653260" border="0" align="left"/> Ambient <img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_01_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_01_o.jpg" data-mid="24653213" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_02_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_02_o.jpg" data-mid="24653215" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_03_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_03_o.jpg" data-mid="24653216" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_04_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_04_o.jpg" data-mid="24653218" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_05_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_05_o.jpg" data-mid="24653222" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_06_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload94.cargocollective.com/1/6/209415/4193249/ambiente_06_o.jpg" data-mid="24653223" border="0" align="left"/> Estadão, Terra, Exame, IDG Now, PC World, Telecompaper, Google Discovery, Meio e Mensagem, CCSP In Summer 2013 we made available a Google free wifi service in bars and night clubs throughout the country. In order to promote that, we came up with a campaign... Design Archive http://cargocollective.com/ricardopocci/Design-Archive http://cargocollective.com/ricardopocci/following/ricardopocci/Design-Archive Wed, 22 Aug 2012 16:03:44 +0000 Ricardo Pocci - Creative Art Director 3954638 I believe that review work make us grow. It is about improving weaknesses raising a wide range of perspectives at the end. I selected some designs that I made throughout different moments of my career. I don’t like many although my grandma did. 2013. Honda. SP Indy 300. Design of Pace Car Civic <img src="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car2_900.jpg" width="900" height="675" width_o="1600" height_o="1200" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car2_o.jpg" data-mid="29954385" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/308548_536514176394139_1552062031_n_900.jpg" width="900" height="600" width_o="960" height_o="640" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/308548_536514176394139_1552062031_n_o.jpg" data-mid="29954409" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/944374_536514269727463_1480943807_n_900.jpg" width="900" height="600" width_o="960" height_o="640" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/944374_536514269727463_1480943807_n_o.jpg" data-mid="29954437" border="0" align="left"/> Other Options <img src="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_1_900.jpg" width="900" height="675" width_o="1600" height_o="1200" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_1_o.jpg" data-mid="29960784" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_2_900.jpg" width="900" height="675" width_o="1600" height_o="1200" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_2_o.jpg" data-mid="29960788" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_3_900.jpg" width="900" height="675" width_o="1600" height_o="1200" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pace_car_3_o.jpg" data-mid="29960790" border="0" align="left"/> Design of Medical Car CRV <img src="http://payload82.cargocollective.com/1/6/209415/3954638/medical_car_900.jpg" width="900" height="675" width_o="1600" height_o="1200" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/medical_car_o.jpg" data-mid="29960912" border="0" align="left"/> 2012. Volkswagen. Gol 25 Years. Unreleased. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/home_11_900.jpg" width="900" height="471" width_o="900" height_o="471" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/home_11_o.jpg" data-mid="20669989" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/home_zoom_900.jpg" width="900" height="471" width_o="900" height_o="471" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/home_zoom_o.jpg" data-mid="20668826" border="0" align="left"/> 2011. Man Latin America/GRAACC. Building the future. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/01_2_900.jpg" width="900" height="884" width_o="900" height_o="884" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/01_2_o.jpg" data-mid="20669925" border="0" align="left"/> <img src="http://payload82.cargocollective.com/1/6/209415/3954638/02_900.jpg" width="900" height="1224" width_o="900" height_o="1224" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/02_o.jpg" data-mid="20669927" border="0" align="left"/> <img src="http://payload82.cargocollective.com/1/6/209415/3954638/final_900pxlargura_900.jpg" width="900" height="1277" width_o="900" height_o="1277" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/final_900pxlargura_o.jpg" data-mid="20666768" border="0" align="left"/> <img src="http://payload82.cargocollective.com/1/6/209415/3954638/logo_900pxlargura2_900.jpg" width="900" height="472" width_o="900" height_o="472" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/logo_900pxlargura2_o.jpg" data-mid="20666968" border="0" align="left"/> <img src="http://payload82.cargocollective.com/1/6/209415/3954638/IMG_07648_900_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/IMG_07648_900_o.jpg" data-mid="20667066" border="0" align="left"/> <img src="http://transit4.cargocollective.com/1/6/209415/3954638/photo_900px_900.jpg" width="900" height="672" width_o="900" height_o="672" src_o="http://transit4.cargocollective.com/1/6/209415/3954638/photo_900px_o.jpg" data-mid="20667351" border="0" align="left"/> <img src="http://payload82.cargocollective.com/1/6/209415/3954638/IMG_28389_900px_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/IMG_28389_900px_o.jpg" data-mid="20667178" border="0" align="left"/> 2011. O Boticário. Brandchannel. Unreleased. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/01_20_900.jpg" width="900" height="1399" width_o="900" height_o="1399" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/01_20_o.jpg" data-mid="20675200" border="0" align="left"/> 2010. Man Latin America. Institutional. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/home_900.jpg" width="900" height="1516" width_o="900" height_o="1516" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/home_o.jpg" data-mid="20667643" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/interna_900.jpg" width="900" height="1516" width_o="900" height_o="1516" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/interna_o.jpg" data-mid="20667644" border="0" align="left"/> 2010. Top Magazine. Institutional. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/home_900px_900.jpg" width="900" height="1269" width_o="900" height_o="1269" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/home_900px_o.jpg" data-mid="20667873" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/interna_900px_900.jpg" width="900" height="1109" width_o="900" height_o="1109" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/interna_900px_o.jpg" data-mid="20667876" border="0" align="left"/> 2010. Havaianas USA. MYOH. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/home_12_900.jpg" width="900" height="847" width_o="900" height_o="847" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/home_12_o.jpg" data-mid="20668455" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/interna1_900.jpg" width="900" height="865" width_o="900" height_o="865" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/interna1_o.jpg" data-mid="20668457" border="0" align="left"/><img src="http://payload82.cargocollective.com/1/6/209415/3954638/interna2_900.jpg" width="900" height="865" width_o="900" height_o="865" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/interna2_o.jpg" data-mid="20668458" border="0" align="left"/> 2008. Pepsi. Webradio. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/pepsi_webradio_900.jpg" width="900" height="1275" width_o="900" height_o="1275" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pepsi_webradio_o.jpg" data-mid="20678864" border="0" align="left"/> 2008. Pepsi. Football. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/pepsi_layout2_26_900.jpg" width="900" height="626" width_o="900" height_o="626" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/pepsi_layout2_26_o.jpg" data-mid="20678962" border="0" align="left"/> 2007. Yahoo! Adidas employees. Unreleased. <img src="http://payload82.cargocollective.com/1/6/209415/3954638/yahoo_adidas_900.jpg" width="900" height="921" width_o="900" height_o="921" src_o="http://payload82.cargocollective.com/1/6/209415/3954638/yahoo_adidas_o.jpg" data-mid="20677053" border="0" align="left"/> I believe that review work make us grow. It is about improving weaknesses raising a wide range of perspectives at the end. I selected some designs that I made... Photography http://cargocollective.com/ricardopocci/Photography http://cargocollective.com/ricardopocci/following/ricardopocci/Photography Mon, 06 Aug 2012 18:20:52 +0000 Ricardo Pocci - Creative Art Director 3874871 Every city brings an amazing superior creation which speak with us in different ways. Made by iPhone unpretentiously intend to register the beauty of this dialogue: ricardopocci.tumblr.com At the end of the rainbow there is a tree.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/01_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/01_o.jpg" data-mid="20215272" border="0" align="left"/> Bauru, Brazil. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/12_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/12_o.jpg" data-mid="20215297" border="0" align="left"/> Rimini, Italy. Loneliness is a matter of seconds. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/08_900_900.jpg" width="900" height="675" width_o="990" height_o="743" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/08_900_o.jpg" data-mid="22288758" border="0" align="left"/> London, UK. A passage to the unknown. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/02_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/02_o.jpg" data-mid="20215274" border="0" align="left"/> Blumenau, Brazil. Pilgrims.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/14_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/14_o.jpg" data-mid="20215303" border="0" align="left"/> Vatican City, Italy. Water x Sun. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/06_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/06_o.jpg" data-mid="20215281" border="0" align="left"/> São Caetano do Sul, Brazil. The shy Sun. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/7_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/7_o.jpg" data-mid="20215283" border="0" align="left"/> São Caetano do Sul, Brazil. Waking up. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/06_900_900.jpg" width="900" height="739" width_o="990" height_o="813" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/06_900_o.jpg" data-mid="22288831" border="0" align="left"/> Boituva, Brazil. Ants.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/10_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/10_o.jpg" data-mid="20215295" border="0" align="left"/> Paris, France. God's work.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/18_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/18_o.jpg" data-mid="20592692" border="0" align="left"/> Zurich, Switzerland. Imaginary border. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/11_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/11_o.jpg" data-mid="20215296" border="0" align="left"/> Liverpool, UK. The art of faith. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/13_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/13_o.jpg" data-mid="20215299" border="0" align="left"/> Vatican City, Italy. Renoir Lessons.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/16_900_900.jpg" width="900" height="671" width_o="990" height_o="739" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/16_900_o.jpg" data-mid="22288916" border="0" align="left"/> São Paulo, Brazil. Calm.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/17_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/17_o.jpg" data-mid="20215309" border="0" align="left"/> Venice, Italy. The superior power. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/18_900_900.JPG" width="900" height="704" width_o="990" height_o="775" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/18_900_o.JPG" data-mid="22288770" border="0" align="left"/> Vatican City, Italy. Fire.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/16_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/16_o.jpg" data-mid="20215308" border="0" align="left"/> Rome, Italy. Surprises might happen between departures & arrivals.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/03_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/03_o.jpg" data-mid="20215275" border="0" align="left"/> London, UK. Dirty place. Confused mind.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/05_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/05_o.jpg" data-mid="20215278" border="0" align="left"/> London, UK. Waiting for.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/04_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/04_o.jpg" data-mid="20215276" border="0" align="left"/> London, UK. Peace. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/09_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/09_o.jpg" data-mid="20215294" border="0" align="left"/> London, UK. Good life is simpler than seems. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/20_900_900.JPG" width="900" height="671" width_o="990" height_o="739" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/20_900_o.JPG" data-mid="22288783" border="0" align="left"/> Zurich, Switzerland. Training for labyrinthitis.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/17_900_900.JPG" width="900" height="671" width_o="990" height_o="739" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/17_900_o.JPG" data-mid="22288764" border="0" align="left"/> Vatican, Italy. The light of love.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/23_900_900.jpg" width="900" height="675" width_o="990" height_o="743" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/23_900_o.jpg" data-mid="22288800" border="0" align="left"/> Stockholm, Sweden. The quiet sunset.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/24_900_900.jpg" width="900" height="1204" width_o="990" height_o="1325" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/24_900_o.jpg" data-mid="22288807" border="0" align="left"/> Ceará, Brazil. I wish I could have wings.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/21_900_900.jpg" width="900" height="671" width_o="990" height_o="739" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/21_900_o.jpg" data-mid="22288790" border="0" align="left"/> Rio de Janeiro, Brazil. The silhouette city. <img src="http://payload78.cargocollective.com/1/6/209415/3874871/19_900_900.JPG" width="900" height="671" width_o="990" height_o="739" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/19_900_o.JPG" data-mid="22288777" border="0" align="left"/> Florence, Italy. The man who wander lonely among clouds.<img src="http://payload78.cargocollective.com/1/6/209415/3874871/ultima_900.JPG" width="900" height="1204" width_o="1936" height_o="2592" src_o="http://payload78.cargocollective.com/1/6/209415/3874871/ultima_o.JPG" data-mid="20592471" border="0" align="left"/> Boituva, Brazil. Totally Cool Pix Every city brings an amazing superior creation which speak with us in different ways. Made by iPhone unpretentiously intend to register the beauty of this... Galeria GE http://cargocollective.com/ricardopocci/Galeria-GE http://cargocollective.com/ricardopocci/following/ricardopocci/Galeria-GE Tue, 31 Jul 2012 18:35:55 +0000 Ricardo Pocci - Creative Art Director 3843718 If you can imagine a more beautiful São Paulo, it can be done. In Brazil, GE has the image of a cold, enormous and distant company. To change that we selected five of its innovations to become the subject of an open air gallery and to overcome a great challenge: the clean city law, measure that banned outdoor advertising as visual pollution in São Paulo. We invited artists, selected the strategic locations in the city and decorated grey city walls with art. We created more than just art depicting GE’s innovations: we created a cultural movement where the population could choose the art that would beautify their city. One of the building paintings came alive through an augmented reality mobile app. A way of inserting the brand in a place where it could not be shown. By pointing the mobile at the wall painting, people could interact with the animation. A technical subject, cold and distant, but one that GE brought closer to people, through art. GE. If you can imagine it, it can be done. *Deeply proudly to have worked on it. Special thanks to all people who worked hard to bring it to life, account, planning, media, creatives, ux team, print production and BBDO NY. Thanks GE Brazil and USA to believe, support and open the doors to break some rules. Role concept, idea, art direction Awards best use of outdoor - prêmio maxmídia Making of Health Place: Paulista Avenue. Artist: Rui Amaral. <img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2849_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2849_web_o.jpg" data-mid="20036569" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2727_web_900.jpg" width="899" height="1348" width_o="899" height_o="1348" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2727_web_o.jpg" data-mid="20036562" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1662_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1662_web_o.jpg" data-mid="20036550" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/paulista_anuncio2_900.jpg" width="899" height="1188" width_o="899" height_o="1188" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/paulista_anuncio2_o.jpg" data-mid="20037123" border="0" align="left"/> Energy Place: Consolação Street. Artist: Mulheres Barbadas. <img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1933_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1933_web_o.jpg" data-mid="20036714" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1583_web_900.jpg" width="899" height="1076" width_o="899" height_o="1076" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1583_web_o.jpg" data-mid="20036700" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/consolacao_900.jpg" width="900" height="743" width_o="2048" height_o="1691" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/consolacao_o.jpg" data-mid="20036829" border="0" align="left"/> Transportation Place: Amauri Street. Artist: Colletivo. <img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1620_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_1620_web_o.jpg" data-mid="20037221" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2401_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_2401_web_o.jpg" data-mid="20037452" border="0" align="left"/><img src="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_3064_web_900.jpg" width="900" height="600" width_o="1348" height_o="899" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/IMG_3064_web_o.jpg" data-mid="20037239" border="0" align="left"/> Fan Page CLICK HERE TO SEE People could vote to select the art that would go up on the side of a building. There they could also learn about the artists, watch a making-of video of the paintings, see a map of the pieces’ locations and find cultural tips provided by the artists themselves. <img src="http://payload77.cargocollective.com/1/6/209415/3843718/01_900.jpg" width="1013" height="4096" width_o="1013" height_o="4096" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/01_o.jpg" data-mid="20073662" border="0" align="left"/> Print <img src="http://payload77.cargocollective.com/1/6/209415/3843718/anuncio_horizontal_900.jpg" width="900" height="592" width_o="2048" height_o="1348" src_o="http://payload77.cargocollective.com/1/6/209415/3843718/anuncio_horizontal_o.jpg" data-mid="20074125" border="0" align="left"/> Theme Water - Voting The work of Mário Níveo. Theme Water - Voting The work of Reynaldo Berto. Theme Aviation - Voting The work of Glauco Diogenes. Theme Aviation - Voting The work of Morandini. TV: SPTV 1 edição, SPTV 2 edição, Bom dia Brasil Online: Fast Company, CBN, Meio e Mensagem, Terra, Exame, Ad Age, Globo.com If you can imagine a more beautiful São Paulo, it can be done. In Brazil, GE has the image of a cold, enormous and distant company. To change that we selected... Havaianas - 50 Years http://cargocollective.com/ricardopocci/Havaianas-50-Years http://cargocollective.com/ricardopocci/following/ricardopocci/Havaianas-50-Years Wed, 20 Jun 2012 21:07:41 +0000 Ricardo Pocci - Creative Art Director 3592070 CLICK HERE TO SEE -> In 2012 Havaianas celebrates its 50th birthday launching a limited edition of sandals which 100% of sales will be donated to the UNICEF. The model remembers the 90's when people started turning the sole to top, creating sandals with a unique colour inspiring Alpargatas to create the Top models. To tell a little more about its rich history, we created a film that melds together fantasy and reality. Also, in order to bring this attitude in a digital movement we created the campaign "I turned myself to help", inviting people to participate by posting front and back personal photos on social media with the headline: "I turned myself to help. And you?" The actor and UNICEF's ambassador, Lázaro Ramos, explained how to participate with the video below. Many famous spread the message by posting turned photos on their social media. Additionally an app on the fan page transformed these photos into animated gifs creating a big gallery. People could also interact with the "Havaianas 50 Years" that brings many advertising campaigns throughout the years. Role concept, idea, art direction Awards el ojo de iberoamerica 2012, bronze art directors club ny 2013, merit fiap 2013, finalist new york festivals 2013, shortlist 10th Brazilian Graphic Design Biennial 2013, selected project Film - Clouds <img src="http://payload64.cargocollective.com/1/6/209415/3592070/1_nuvem_suavizada_900.png" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/1_nuvem_suavizada_o.png" data-mid="18592669" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/1_styleframe_01_900.jpg" width="900" height="506" width_o="1920" height_o="1080" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/1_styleframe_01_o.jpg" data-mid="18592540" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/21_cidade_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/21_cidade_o.jpg" data-mid="18592690" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/2_styleframe_02_900.jpg" width="900" height="506" width_o="1920" height_o="1080" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/2_styleframe_02_o.jpg" data-mid="18592541" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/festa_praia_900.jpg" width="900" height="531" width_o="1280" height_o="756" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/festa_praia_o.jpg" data-mid="18592691" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/japao_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/japao_o.jpg" data-mid="18592692" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/ny_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/ny_o.jpg" data-mid="18592693" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/paris_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/paris_o.jpg" data-mid="18592695" border="0" align="left"/> Lazaro Ramos Wanessa Camargo Fan Page <img src="http://payload64.cargocollective.com/1/6/209415/3592070/Home_900.jpg" width="900" height="1995" width_o="1058" height_o="2346" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Home_o.jpg" data-mid="18592897" border="0" align="left"/> Artists Actors, singers, football players, actress, boxers, tv presenters among others joined to the campaign by posting photos on their social media. From left to right: Lazaro Ramos, Guilhermina Guinle, Tiago Abravanel, Giselle Tigre, Kayky Brito, Carol Castro, Gustavo Leao, Fernanda Rodrigues, Popo, Cristiana Oliveira, Bebeto, Wanessa Camargo, Mateus Solano, Vanessa Giacomo, Mia Mello. <img src="http://payload64.cargocollective.com/1/6/209415/3592070/todos_artistas_900.jpg" width="900" height="854" width_o="1080" height_o="1025" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/todos_artistas_o.jpg" data-mid="19890795" border="0" align="left"/> Store <img src="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-3_web_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-3_web_o.jpg" data-mid="20685455" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-3_web_17_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-3_web_17_o.jpg" data-mid="20685839" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-19_web_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-19_web_o.jpg" data-mid="20685498" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-44_web_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-44_web_o.jpg" data-mid="20685501" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-49_wbe_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/Havaianas-Oscar-Freire-49_wbe_o.jpg" data-mid="20685503" border="0" align="left"/> Comemorative Package Done by BTL depto <img src="http://payload64.cargocollective.com/1/6/209415/3592070/release_web_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload64.cargocollective.com/1/6/209415/3592070/release_web_o.jpg" data-mid="20685540" border="0" align="left"/> Creativity Online, I Believe in Advertising, Comunicadores, CCSP, Meio e Mensagem, CLICK HERE TO SEE -> In 2012 Havaianas celebrates its 50th birthday launching a limited edition of sandals which 100% of sales will be donated to the UNICEF. The... Amarok Automatic Site http://cargocollective.com/ricardopocci/Amarok-Automatic-Site http://cargocollective.com/ricardopocci/following/ricardopocci/Amarok-Automatic-Site Mon, 23 Apr 2012 10:59:08 +0000 Ricardo Pocci - Creative Art Director 3259925 CLICK HERE TO SEE -> For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes. Amarok. The power of intelligence. Role concept, idea, art direction Awards Cannes 2012 - Shortlist FWA - Site of the Day (26th June) El Ojo de Iberoamerica 2012, gold (design) El Ojo de Iberoamerica 2012, gold (interactive) One Show Interactive 2013, finalist New York Festivals 2013, shortlist (digital) New York Festivals 2013, shortlist (direct) FIAP 2013, silver, automatic banner, (interactive) FIAP 2013, bronze, automatic site (interactive) FIAP 2013, shortlist, automatic banner (design) FIAP 2013, bronze, automatic banner (audiovisual production techniques) Wave Festival 2012, bronze 10th Brazilian Graphic Design Biennial, selected project Tomorrow Awards Fall 2012, shortlist Best interactive of the week, Best Ads on TV 6 June 2012 Case Hosite <img src="http://payload47.cargocollective.com/1/6/209415/3259925/intro_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/intro_o.jpg" data-mid="16710848" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/home_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/home_o.jpg" data-mid="16710839" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/areia_tcs_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/areia_tcs_o.jpg" data-mid="16710833" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/asfalto_49_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/asfalto_49_o.jpg" data-mid="16710837" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/lama_freio_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/lama_freio_o.jpg" data-mid="16710853" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/lama_zoom_900.jpg" width="900" height="854" width_o="900" height_o="854" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/lama_zoom_o.jpg" data-mid="16711035" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/pedra_hsa_900.jpg" width="900" height="516" width_o="1701" height_o="976" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/pedra_hsa_o.jpg" data-mid="16710857" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/interna_galeria_900.jpg" width="900" height="452" width_o="1701" height_o="855" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/interna_galeria_o.jpg" data-mid="16710844" border="0" align="left"/> Making Of CLICK HERE TO SEE THE MAKING OF -> <img src="http://payload47.cargocollective.com/1/6/209415/3259925/01_14_900.jpg" width="900" height="452" width_o="900" height_o="452" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/01_14_o.jpg" data-mid="18593422" border="0" align="left"/> iPad Ad CLICK HERE TO SEE (ONLINE ON IPAD) -> <img src="http://payload47.cargocollective.com/1/6/209415/3259925/01_9_900.jpg" width="900" height="755" width_o="1284" height_o="1078" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/01_9_o.jpg" data-mid="18593171" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/02_10_900.jpg" width="900" height="855" width_o="1618" height_o="1538" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/02_10_o.jpg" data-mid="18593174" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/03_11_900.jpg" width="900" height="857" width_o="1616" height_o="1540" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/03_11_o.jpg" data-mid="18593176" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/04_900.jpg" width="900" height="755" width_o="1284" height_o="1078" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/04_o.jpg" data-mid="18593177" border="0" align="left"/> Automatic Banner CLICK HERE TO SEE -> <img src="http://payload47.cargocollective.com/1/6/209415/3259925/01_900.jpg" width="900" height="611" width_o="1361" height_o="925" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/01_o.jpg" data-mid="17493297" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/02_900.jpg" width="900" height="611" width_o="1361" height_o="925" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/02_o.jpg" data-mid="17493299" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/03_900.jpg" width="900" height="611" width_o="1361" height_o="925" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/03_o.jpg" data-mid="17493300" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/05_900.jpg" width="900" height="611" width_o="1361" height_o="925" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/05_o.jpg" data-mid="17493304" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/209415/3259925/06_900.jpg" width="900" height="611" width_o="1361" height_o="925" src_o="http://payload47.cargocollective.com/1/6/209415/3259925/06_o.jpg" data-mid="17493305" border="0" align="left"/> Creativity Online, Design you trust, The inspiration room, Best ads on tv, PSFK, We Love ad, I Believe in Adv, Coloribus, Advertolog, Marketing Guerrilla Propaganda & Marketing CLICK HERE TO SEE -> For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose... São Paulo Creative Club - CCSP http://cargocollective.com/ricardopocci/Sao-Paulo-Creative-Club-CCSP http://cargocollective.com/ricardopocci/following/ricardopocci/Sao-Paulo-Creative-Club-CCSP Fri, 30 Mar 2012 08:27:01 +0000 Ricardo Pocci - Creative Art Director 3107365 CLICK HERE TO SEE The Clube de Criação de São Paulo is one of the most respected source of information and news in the advertising community in Brazil. Clube Online represents the Brazilian creative and advertising communities, its new website features advertising, design, marketing, media, films, research, jobs etc. Also promotes the Annual, traditiona Brazilian award. It was a great honour to have designed this project. Role art direction, design <img src="http://payload40.cargocollective.com/1/6/209415/3107365/teste_900.jpg" width="900" height="2358" width_o="900" height_o="2358" src_o="http://payload40.cargocollective.com/1/6/209415/3107365/teste_o.jpg" data-mid="15862463" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/6/209415/3107365/thumb_ccsp2_900.jpg" width="900" height="1080" width_o="900" height_o="1080" src_o="http://payload40.cargocollective.com/1/6/209415/3107365/thumb_ccsp2_o.jpg" data-mid="15874646" border="0" align="left"/> CLICK HERE TO SEE The Clube de Criação de São Paulo is one of the most respected source of information and news in the advertising community in Brazil. Clube... Experimental Collection http://cargocollective.com/ricardopocci/Experimental-Collection http://cargocollective.com/ricardopocci/following/ricardopocci/Experimental-Collection Wed, 07 Mar 2012 18:57:39 +0000 Ricardo Pocci - Creative Art Director 2960407 Man Digital Man - 2009 Could the digital world invade the physical for artificial intelligences purposes? Based on the cyberpunk science fiction novel, “Neuromancer”, by William Gibson, this college graduation project is a transcreation of the novel, which explores the invasion of digital into physical world (and vice versa) through the construction of integrated narratives. Role concept, idea, art direction. <img src="http://payload33.cargocollective.com/1/6/209415/2960407/01_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/01_o.jpg" data-mid="15072199" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/02_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/02_o.jpg" data-mid="15072201" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/03_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/03_o.jpg" data-mid="15072202" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/04_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/04_o.jpg" data-mid="15072203" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/05_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/05_o.jpg" data-mid="15072204" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/06_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/06_o.jpg" data-mid="15072209" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/07_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/07_o.jpg" data-mid="15072210" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/08_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/08_o.jpg" data-mid="15072213" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/09_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/09_o.jpg" data-mid="15072214" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/10_900.jpg" width="819" height="490" width_o="819" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/10_o.jpg" data-mid="15072216" border="0" align="left"/> Action, Reaction and Consequence - 2008 The Beat Generation was an important intellectual movement in the mid-1950s in the U.S. that caused a revolution in the way of writing poems. The “On The Road” lifestyle, their critical view about the values of society and experimentation with drugs and sexuality marked the movement. This project was inspired by the poem “Howl”, written by Allen Ginsberg, which discusses the author’s point of view, themes as life, faith, attitude, madness, hallucination to name a few. <img src="http://payload33.cargocollective.com/1/6/209415/2960407/01_1.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/01_1_o.jpg" data-mid="15072322" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/02_2.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/02_2_o.jpg" data-mid="15072324" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/03_3.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/03_3_o.jpg" data-mid="15072325" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/04_4.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/04_4_o.jpg" data-mid="15072327" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/05_5.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/05_5_o.jpg" data-mid="15072329" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/06_6.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/06_6_o.jpg" data-mid="15072330" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/07_7.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/07_7_o.jpg" data-mid="15072332" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/08_8.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/08_8_o.jpg" data-mid="15072333" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/6/209415/2960407/09_9.jpg" width="653" height="490" width_o="653" height_o="490" src_o="http://payload33.cargocollective.com/1/6/209415/2960407/09_9_o.jpg" data-mid="15072335" border="0" align="left"/> Man Digital Man - 2009 Could the digital world invade the physical for artificial intelligences purposes? Based on the cyberpunk science fiction novel,...